Nickelodeon Wants Kids To See More Multicultural And Diverse Content, So They’re Launching Mexican-Inspired Show “The Casagrandes”
Nickelodeon announced this year that the network wants to focus on giving kids a more “multicultural, authentic and diverse” array of programming that will reflect modern kids’ everyday lives. The kids’ outlet plans to serve just that, in “The Casagrandes,” a companion series to its animated mainstay, “The Loud House,” about a small boy and his many sisters. The new program will follow Lincoln Loud’s friend Ronnie Anne and her brother Bobby Santiago living in the city with a chaotic multi-generational family.
The kids’ network is actively working on bringing diversity to children through their programming.
According to Cyma Zarghami, president of the company’s Nickelodeon Group and a kids-media veteran; Nickelodeon will be focusing on series that present broader families and more characters from a broader array of backgrounds, said Zarghami, noting that modern kids want to see shows that mirror the people in their lives. “Multicultural, authentic and diverse,” are the themes they seek, she added.
“The Casagrandes” is a spinoff of Nickelodeon’s animated hit mainstay show “The Loud House”.
Children who watch Nickelodeon on the regular, will be familiar with Ronnie Anne from the hit series, “The Loud House,” which is similar to “The Casagrandes” in that they both navigate a kid’s life surrounded by a large family. The new show however, will add diversity to the network in terms of race. “The loud house” does so with gender, by focusing on a boy named Lincoln Loud living with his family of 10 sisters —all of whom have different personalities and ambitions which break with female stereotypes.
With “The Casagrandes”, Nickelodeon is taking the next step towards diversity by exploring a female character more deeply.
On “The Loud House” Ronnie Anne Santiago is a character frequently presented as a tough tomboy figure who dislikes girly things. As the show progresses thought, the audience finds out that she is actually very sensitive and kind. Her brother, Bobby Santiago Jr. is also a recurring character as the boyfriend of Lori Loud, Lincoln’s sister. Roberto “Bobby” Santiago Jr. will be playing a much larger role in “The Casagrandes.”
Nickelodeon teased the new show during an episode of “The Loud House”.
The network teased the upcoming spinoff in a recent episode of “The Loud House,” which was entirely about Ronnie Anne and Bobby, rather than Lincoln Loud, the protagonist of the series. In the episode, Ronnie Anne and her brother move to their extended family’s apartment in the city, which rests on top of a bodega.
At first, Ronnie Anne is reticent about moving since she’s used to living with her small family of three. Soon she adjusts to living with all her relatives under one roof. The episode, which served as an introduction to Ronnie Anne’s extended family, is also an introduction to Latino culture. Throughout the episode, the show makes references that resonate with Latinos everywhere, such as the way that Ronnie Anne’s abuelita ‘Rosa’, persists on her family members and guests eating until they’re completely stuffed.
The show makes many references to Latino culture and traditions through relatable characters like ‘Rosa’, the family’s abuela.
The overbearing grandmother is a Latino stereotype that largely, seems to be true to most Latinos, and a lot of Latinx children in the audience might be able to relate. The episode plays with that idea by having Rosa go way overboard with her cooking anytime someone mentions they’re hungry. Rosa also frequently makes home remedies when someone in her family gets hurt —another reference to the Latino community and the all too familiar ‘remedios caseros’ we have to endure when grandma finds out we have a tummy-ache or a fever.
Lincoln and his family live in a suburban, mostly white-predominant town, while Ronnie Anne will be living in an urban area, surrounded by people of multicultural backgrounds. In the episode that teased the upcoming show “Los Casagrandes”, Ronnie Anne makes friends with several kids in the city, many of whom are also people of color. “Los Casagrandes” will reflect the city life by situating characters in different parts of the city. The Casagrande apartment and the family’s bodega, will be found in the Spanish-speaking neighborhoods.
Ronnie Anne, the protagonist, offers an intersectional lens on what it means to be both female and a POC.
By having Ronnie Anne as a protagonist, the show will offer an intersectional lens on what it’s like to explore her life as both a female and a person of color. In similar fashion to “The Loud House”, the characters will have diverse personalities, but instead of seeing the identities and narratives through female characters as seen through Lincoln Loud’s 10 sisters, the new show will present differences through Latino characters, specifically characters of Mexican culture.
“The Casagrandes,” premieres Monday, Oct. 14, at 1:30 p.m. ET/PT before moving to its regular timeslot on Saturdays at 11:30 a.m. beginning on Oct. 19.