After a three-year hiatus, The American Latino Media Arts Awards (ALMA) show is coming back. The award show, which was the only nationally broadcast English-language show celebrating Latinos in arts, media and music, is partnering with Fuse media to return the annual program. This is thanks to a multi-year agreement with the media company.
The ALMA awards have a long history of uplifting Latino talent and trailblazers during the past 23 years.
— Clayton Davis (@AwardsCircuit) August 28, 2018
Originally called The Bravo Awards, the ALMA Awards were created from a research study conducted by the NCLR and the Center for Media and Public Affairs. The two organizations pointed out the lack of quantity and quality of representation that Latinos received in the media. Back in 1995, Jennifer Lopez was the first host of the award show. Since then stars like Eva Longoria and Mario Lopez have hosted the ALMAs and have been a big part of production of the show.
Fuse Media is hoping to “lift the voices of Latinos and other underserved communities” with this year’s ceremony.
— UnidosUS (@WeAreUnidosUS) August 28, 2018
Organizers say they will present a re-envisioned show celebrating Latino heritage and leading entertainment and media personalities through an engaging, inclusive format. Fuse Media will tap live-event producing team Done + Dusted, which has worked with Stand Up To Cancer, iHeartRadio Music Awards and Co-Producers of the 2018 Emmys, to produce this years ALMA Awards.
“Fuse Media (and its predecessor SiTV), since day one, has been committed to building a unique entertainment platform to lift the voices of Latinos and other underserved communities and in so doing, celebrate our diverse, multicultural nation,” Fuse Media CEO Michael Schwimmer said in a statement. “I cannot think of a better way, especially today, to embrace this mission than by partnering with UnidosUS to reimagine the ALMA Awards.”
The ALMAs was the first award show recognizing strides in Latino advancement.
CREDIT: ALMA Awards / Facebook
The award show has given some of the rising Latino stars in entertainment a platform and audience to spread their new projects. The awards show has honored everything from music to television to movies.
Selena Gomez acknowledged the importance of the awards to her family and community in 2008, the year before she hosted.
selena talking about how much the ALMA awards means to her and her family because it recognizes the latin community. pic.twitter.com/RsZL1qErOb
— ᴅɪᴇɢᴏ (@theegomez) August 25, 2018
The ALMAs have always tried to highlight Latino representation whether it’s the big screen or on television, that includes “Wizards of Waverly Place.” The show was one of the first Disney shows to star a Latina character as its lead role. Gomez was nominated for her role in the show in 2008.
This is the start of a new era for the ALMA Awards that will build on its old successes with hopes to create new narratives for Latinos.
— billboard (@billboard) August 28, 2018
The history and production of the ALMAs has been inconsistent going back to its start when no show was produced back in 1996 and also from 2002-06. Janet Murguia, UnidosUS President and CEO, hopes this is the start of a yearly tradition that Latinos can look forwards to.
“We are proud to have the ALMA Awards back as part of our organization’s 50th anniversary, and to host the first ALMAs under our new name,” Murguia said in a press release. “Now more than ever, Latinos must reclaim the narrative of our place in U.S. society, and as always, ALMAs is an opportunity to recognize and celebrate everything our community contributes to American culture.”
More details and a specific award show date to be announced.