Culture

Topo Chico Just Released Its Alcoholic Hard Seltzer Lineup And It’s Already On People’s Shopping Lists

It’s safe to say that pretty much anything sparkly is having a moment. What started off as the sparkling water craze a few years ago with brands like LaCroix and Bubly, has now moved onto hard seltzer.

With all the commotion it’s hard not to miss the fizzy drink sensation taking over our mini-fridges and supermercados across the country. Now, Coca Cola (which owns iconic the iconic Mexican brand, Topo Chico) is getting in on the trend with its own Topo Chico hard seltzer.

And although I’m not one to usually follow trends, this one seems like one that many of us will want to get behind.

Topo Chico is stepping it up with a new line of alcoholic hard seltzers.

Following in the footsteps of hard seltzer mega weights like White Claw and Truly, Topo Chico is hoping to capitalize on its cult like status with the release of its new hard seltzer lineup.

The iconic Mexican brand (based out of Monterrey but now owned by Coca Cola Co.) has officially launched its debut line of hard seltzer drinks in several countries around the world.

It’s also worth noting because this marks the first time time in years that Coca Cola will be selling alcoholic beverages. The soda giant sold off its wine business in 1983, per the Wall Street Journal. This will be the first time in decades that the beverage giant sells alcohol in the U.S. — and what a fitting time to do so.

So far, the hard seltzer is available in Brazil and Mexico and will hit U.S. shelves in early 2021.

Rightfully so, Topo Chico is initially rolling out the product in Latin America with Mexico City, Puebla, Acapulco, Tijuana, Guadalajara and Monterrey getting the product in Mexico; while Rio de Janeiro and São Paulo will get it in Brazil.

As far as flavors, we’re looking forward to three gluten-free ones, including Tangy Lemon Lime, Strawberry Guava, and Pineapple Twist. The packaging is cool too: the hard seltzer ships in sleep aluminum cans.

And the new drinks are expected to live up to their namesake with a 4.7% alcohol by volume (which is higher than most beers) and just 100 calories per can.

A Coca Cola spokesperson said in a statement that “Topo Chico Hard Seltzer will appeal to drinkers who are looking for a refreshing, lighter alternative to other higher-calorie, higher-sugar alcoholic beverages. Most hard seltzer fans are migrating from beer, so this growth will be incremental to our business.”

Topo Chico only just recently expanded across the U.S. but it’s long been a favorite in Mexico.

Topo Chico has long been a popular water brand across Mexico and in a handful of U.S. states. It’s already carved out a niche market that has made it a cult favorite in places like Austin, TX. Popular for it’s “throwback image” and cool design, Topo Chico has seen massive growth, over the last year U.S. sales jumped 39 percent to nearly $130 million, according to data from IRI, a Chicago-based market research firm.

The secret behind Topo Chico is its mythical origins. The water is sourced from a limestone spring concealed under a mountain in northeastern Mexico. The drink was built on a legend of the thermal waters of the Cerro del Topo Chico, which is where the drink got its name. The story goes that the hidden spring water cured an Aztec princess’ illness. While there’s no way to verify the myth, Topo Chico indeed does come from the same underground spring since 1895.

And as the brand gains recognition across the U.S., it seems only natural that the company would start to add more products to its lineup. In fact, recently the company also released a “lemon-lime” version of its water that’s very much like a limonada.

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Mexico’s AMLO Wants To Launch New Social Media Network For Mexicans After Twitter Banned Trump

Things That Matter

Mexico’s AMLO Wants To Launch New Social Media Network For Mexicans After Twitter Banned Trump

Hector Vivas / Getty Images

Love him or hate him, Mexico’s President Andres Manuel López Obrador (AMLO) has long called himself the voice of the people – and many Mexicans agree with him. That’s why his latest announcement against social media companies has many so worried.

In the wake of Twitter and Facebook’s (along with many other social media platforms) announcement that they would be restricting or banning Donald Trump from their platforms, the Mexican president expressed his contempt for the decisions. And his intention to create a Mexican social network that won’t be held to the standards from Silicon Valley.

Mexico’s AMLO moves to create a social media network for Mexicans outside of Silicon Valley’s control.

A week after his United States counterpart was kicked off Facebook and Twitter, President López Obrador floated the idea of creating a national social media network to avoid the possibility of Mexicans being censored.

Speaking at his daily news conference, AMLO instructed the National Council of Science and Technology (Conacyt) and other government departments to look at the possibility of creating a state-owned social media site that would guarantee freedom of speech in Mexico.

“We care about freedom a lot, it’s an issue that’s going to be addressed by us,” he told reporters. He also added that Facebook and Twitter have become “global institutions of censorship,” sounding a lot like the alt-right terrorists that stormed the U.S. Capitol.

“To guarantee freedom, for freedom, so there’s no censorship in Mexico. We want a country without censorship. Mexico must be a country of freedom. This is a commitment we have,” he told reporters.

AMLO deeply criticized the moves by Twitter and Facebook to ban Trump from their platforms.

Credit: Hector Vivas / Getty Images

AMLO – like Trump – is an avid user of social media to connect with his constituents. He’s also been known to spread falsehoods and boast about his achievements on the platforms – sound familiar?

So, it came as little surprise when he tore into social media companies for ‘censoring’ Donald Trump, saying that they have turned into “global institutions of censorship” and are carrying out a “holy inquisition.”

Nobody has the right to silence citizens even if their views are unpopular, López Obrador said. Even if the words used by Trump provoked a violent attack against his own government.

“Since they took these decisions [to suspend Trump], the Statue of Liberty has been turning green with anger because it doesn’t want to become an empty symbol,” he quipped.

So what could a Mexican social media network be called?

The president’s proposal to create a national social media network triggered chatter about what such a site would or should be called. One Twitter user suggested Facemex or Twitmex, apparently taking his inspiration from the state oil company Pemex.

The newspaper Milenio came up with three alternative names and logos for uniquely Mexican sites, suggesting that a Mexican version of Facebook could be called Facebookóatl (inspired by the Aztec feathered-serpent god Quetzalcóatl), Twitter could become Twitterlopochtli (a riff on the name of Aztec war, sun and human deity Huitzilopochtli) and Instagram could become Instagratlán (tlán, which in the Náhuatl language means place near an abundance of something – deer, for example, in the case of Mazatlán – is a common suffix in Mexican place names.)

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Carlos Villagrán Is Running To Be Governor Of Querétaro

Entertainment

Carlos Villagrán Is Running To Be Governor Of Querétaro

Paul Archuleta / FilmMagic

We all remember Carlos Villagrán as Quico from “El Chavo del Ocho.” The actor and Mexican icon is now entering the world of politics. Villagrán is entering the race for governor of Querétaro.

Actor and comedian Carlos Villagrán wants to be governor of Querétaro.

Affectionately known as Quico from “El Chavo del Ocho,” Villagrán is someone we grew up with. Now, decades after his famous role ended, Villagrán is hoping to open a brand new chapter in his life: politics.

“After 50 years of making people laugh, I find myself on another platform, which does me a tremendous honor,” Villagrán said during a press conference after filing paperwork.

Villagrán has been thinking about entering Mexican politics for a while.

It is never easy to decide if you want to become a politician. Your private life is no longer private and everything you do is suddenly under intense scrutiny. Villagrán did take time mulling over the idea before filing his paperwork to be a candidate for governor of Querétaro. He registered under the local Querétaro Independiente Party.

“I can’t say anything, because I still don’t know anyone and I have to talk to people to find out what it is about. So, I could not say anything at this moment,” Villagrán told El Universal when still debating the idea.

Villagrán created a Twitter account after announcing his candidacy and is hitting the talking points hard.

Villagrán’s official Twitter account has only pushed tweets highlighting QiBook. The social media platform is specific to Querétaro and is hoping to foster some economic and commercial success in the state.

Fans around the world are wishing him so much success.

Villagrán character Quico is one of the most celebrated characters in Latin America. The wild success of “El Chavo del Ocho” has made Villagrán a face that people throughout Latin America know and love.

However, some people are not excited to see another entertainer enter politics.

We have seen entertainers become politicians and it isn’t always a good thing. The current governor of Morales is Cuauhtémoc Blanco, a former soccer player, and people are not loving him and his leadership. We will no better about his chances of running on Feb. 8 when things are finalized.

READ: FIFA21 Releasing ‘El Chavo Del Ocho’ Uniforms To Honor The Icon For Limited Time

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