Culture

A Grocery Store Owner In Mexico Was Tired Of The Salsa He Was Selling So He Started Making His Own

One thing that no one can ever take away from us Latinos is that we know how to hustle. When we see an opportunity we take it, and there’s nothing wrong with that. Whether we were taught to sell crap at the swap meet, babysit the neighbor’s annoying kids, sell liquados from our backyard, or make cakes out of our kitchen, we know how to make a buck. That is why this next story of homemade salsas is no surprise. What is kind of shocking is that we didn’t think about selling this idea ourselves sooner, and that’s what makes this item even that more genius.

An independent Mexican grocer noticed that all the sauces he sold at his store had a ton of preservatives.

Credit: elpatohotsauce / Instagram

Juan García, the owner of Super Carnicería La 18 in the border town of Matamoros in Mexico, said the lack of authentic Mexican sauces —without preservatives — made him wonder why he couldn’t create real sauces himself. 

“Our specialty is roast meat, we have 35 years of experience in that, but we began to see that the sauces that were sold had many [preservatives],” García said in an interview with El Pais. He added that because they sell their on-demand meat on the weekends, they also prepare their own recipes to accompany the foods. He said in order to make their signature recipe, they had to buy machines to start producing their homemade sauces. 

As you know, the sauce is everything. Without an excellent sauce to put on carne asada, or tacos, or flautas, or beans, or anything, you might as well not eat at all. 

García knew his signature sauce would be delicious, but he needed a way to market the sauces in order to be unique and ensure sales.

Credit: SuperCarniceriaLa18 / Facebook

“I had to get attention,” García told the publication. Yet, the question was what could he name the sauces that would attract people? The label indicated the name of the store, La 18, and that’s not particularly special. Neither is the type of salsa. Most salsas are red, green, mild, hot, etc. 

Then, just like a stroke of lightning, at least we’d like to picture it that way, García knew exactly how he’d sell the sauces. García used his own family’s story to create the branding of the sauces. 

García knew that he wanted to make it something funny and empowering so he drew inspiration from his father’s lack of English and how he was mocked for that lack of knowledge.

Credit: Super Carniceria La 18 / Facebook

“These are words that my father said,” García told el País. “He worked some time in Brownsville, but he didn’t know any English. People laughed at him.”

García adds that the only way his father could fight back against those mocking him was to curse at them. The problem was since his English wasn’t so good, his curse words were really tough to understand, but not to Latinos! We know how to understand broken English, especially that is spoken by elder Latinos. So, without further ado, let us present each salsa in all its glory.

The salsa verde salsa is called “madafaker,” which means mother f*cker.

Credit: Super Carniceria La 18 / Facebook

Incredible, right? We’ve all heard one of our abuelos or tíos say this out loud when things just weren’t going their way.

The red sauce is called “sanababish” — in other words, son of a b*tch.

Credit: Super Carniceria La 18 / Facebook

The Spanglish spelling is utter perfection. Admit it. When you read it, you read it like an angry abuelo yelling at someone in their thick accent.

Then there’s the habanero chili sauce that is straight-up Spanish, sort of.

Credit: Super Carniceria La 18 / Facebook

That reads exactly how it’s spelled: “asupichimaye” or a su pinche madre. 

“It’s what people say when they try our habanero chili sauce, because it’s very spicy,” Garcia said. Of course, it makes perfect sense.

So if you’re wondering whether or not his unique sauce naming strategy was a success or not, just check out these comments.

Credit: Super Carniceria La 18 / Facebook

You don’t have travel all the way down to Mexico to purchase these stellar sauces, they can ship them to you! The sauces have been such a success that they produce about 500 bags of each type of sauce every week. The store itself is doing so well that García plans to open a new store in Monterrey, Mexico.

Now, the question remains, which one would you try first? We’re kind of lightweights so we’d definitely try the asupichimaye green creamy sauce. What about you? Let us know in the comment section below!

READ: This Entrepreneur Worked For Years To Sell Her Authentic Mexican Sauces To The World And It Paid Off

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Investing Latina’s CEO Is Here To Tell You The Best Ways To Save You Money

Fierce

Investing Latina’s CEO Is Here To Tell You The Best Ways To Save You Money

investinglatina / Instagram

Saving money and investing it properly is tough. It is hard to know where to take your money to make the most of it. Fortunately, FIERCE is here with another chat with a money queen to make sure that you get the most of your money.

Jully-Alma Taveras is here to help you reach your money-saving goals.

Saving money is tough. How much should you set aside? Where do you keep it to make sure it is safe? When should you start? Taveras started Investing Latina two years ago to help people figure out the best way to start their savings journey. There are a lot of things to save for from retirement to big purchases to emergencies. Here is some of what Taveras had to say when our very own Sam sat down with her.

Sam: “Let’s talk about savings. What would you recommend people do to start saving today?”

Jully-Alma Taveras: “Savings is kind of the beginning of it all, right? It’s kind of where we start laying down the bricks and foundation to our financial house. When I say laying down bricks, that’s really what I mean. I mean that they are small and heavy but they build up. That’s exactly how you have to think about how you start saving. It really starts small. Nobody starts with $10,000 in their savings account. Nobody. Everybody starts putting in $25 per week. Fifty dollars per month. Whatever it is that you can do. You have to be able to just kind of put it aside.

“I always recommend using a savings account first. Your core savings account at a bank that you can easily access if you needed to access your savings and then having a bulb of savings to a high-yield saving account so that you can also use the technology that exists right now with high-yield savings accounts. You can have little envelopes so you are saving for designated things. You can save for specific goals.

“I think that when it comes to savings, you really do have to set a big goal for yourself, and then you kind of start working backward. Then you’re like, ‘Okay. My goal is to save $10,000 in 2021. That’s what I want to get to. I want to be able to have my 1,000 immediate little emergency need savings account with just $1,000 and then I want to have the rest into a high-yield savings account where I can really start building my money confidence. That’s what happens when we start saving money.”

S: “One of the things I know that we started chatting about was high-yield savings accounts. Can you go into some more details about what exactly that is for everyone?”

JAT: “When we talk about a high-yield savings account, it really is a way for you to put savings into a bank or institution, or nowadays it’s really just an app sometimes. You put it in a place,  secure place that’s FDIC-insured place, where you can get a higher interest rate than what typical savings accounts offer. When you open up a checking account, you’re automatically, or usually going to get the option of opening a savings account with our bank. The retail banks that we typically use, the ones that we can walk into, that we can have ATM cards you can easily access and have teller access are usually positioning themselves where they offer retail services.

“What happens with that is that they don’t give you a lot for holding onto your money. They’ll offer something like a free checking account or a free savings account. They won’t charge you for it depending on what category you’re in, especially teens or if you are in school. You can definitely get a free checking account. But, they won’t give a higher interest rate than likely .02 percent. What a high-yield savings account offers is a higher interest rate. These are usually with banks that you don’t normally see as you walk down Main Street in your neighborhood. We aren’t talking about the Chases the TD Banks the Citi Banks, right? These banks that we know and are familiar with because we see them on Main Street. We see them in our neighborhoods. They’re not typically going to have a high-yield savings account. They want you to just use their services, their savings accounts, and their checking accounts. That’s it and they’re just going to be happy holding on to your money while you transact and do what you have to do with your money.

“With high-yield savings accounts, those are typically going to be with banks that don’t have retail stores. Some examples are Marcus by Goldman Sachs. SoFi, which is one of my favorites because of the tech that they’ve implemented in their app and their website. Ally Bank. These are banks that we typically won’t see actual physical banks of but they do exist online.

“What they do, mechanically, just so you kind of understand what happens when you put money into a high-yield savings account, is truly, they’re actually, putting all of our money together and they’re kind of investing our money behind the scenes. That’s what happens. You have the security of your digitized dollars and you will never lose it because it’s not an investment account.

“That’s basically what’s happening. Just so you know. You can feel safe that your money is there. It’s FDIC insured or it is completely insured up to the $250,000. That’s typically what we get insurance on. Then you also make a little extra so you make a couple of dollars every month.”

Taveras has so much more to say about saving and investing. Watch the full video below!

READ: In The First Episode Of FIERCE’s ‘Money Moves,’ We Explore The All-Important Budget

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Chicago’s Mi Tocaya Is Offering Up Free Mexican Homemeals For Undocumented Community

Culture

Chicago’s Mi Tocaya Is Offering Up Free Mexican Homemeals For Undocumented Community

mitocaya / Instagram

Undocumented communities are being left out of Covid relief plans. Chef Diana Dávila of Mi Tocaya in Chicago is working to help undocumented restaurant worker in the time of Covid. Abuse of undocumented workers is rampant in certain industries and Chef Dávila hopes to offer some kind of help.

Mi Tocaya is a Mexican restaurant in Chicago’s Logan Square that wants to help the community.

Covid-19 has devastated the hospitality industry with restaurants being hit exceptionally hard. Restaurants have been forced to close their doors for good as the virus dragged on with no decent relief plan from the federal government. As several countries financially support citizens to avoid economic disaster, the U.S. government has given citizens $1,800 total to cover 10 months of isolating and business closures.

Namely, Mi Tocaya is working to help the undocumented community.

Mi Tocaya, a family-run restaurant, is teaming up with Chicago’s Top Chefs and local non-profits Dishroulette Kitchen and Logan Square Neighborhood Association. The goal is to highlight the issues facing the undocumented community during the pandemic.

The initiative called Todos Ponen, is all about uplifting members of our community in a time of severe need. The restaurant is creating healthy Mexican family meals for those in need.

”We asked ourselves; How can we keep our doors open, provide a true service to the community, maintain and create jobs, and keep the supply chain intact by supporting local farmers and vendors. This is the answer,” Chef Dávila said in a statement. “I confidently believe The TODOS PONEN Logan Square Project addresses all of the above and can very well be easily implemented in any community. Our goal is to bring awareness to the lack of resources available to the undocumented workforce- the backbone of our industry.”

The initiative starts in February.

Mi Tocaya is offering 1000 free meals for local farmers and undocumented restaurant workers. The meals are available for pickup Tuesday through Friday from 11 a.m. to 3 p.m. at 2800 W Logan Blvd, Chicago, IL 60647. to make this happen, Mi Tocaya also needs your help.

The restaurant has teamed up with two nonprofits to make sure that they can scale their operation to fulfill their commitment. They are also asking for donations to make sure they can do what they can to help undocumented restaurant workers.

According to Eater LA, 8 million restaurant workers have been laid off since the pandemic started. Some restaurants have had to lay off up to 91 percent of their staff because of Covid, about 10 percent of those are undocumented. In the cities, that number is as high as 40 percent of the laid-off restaurant staff are undocumented.

“People don’t want to talk about the undocumented workforce, but they’re part of our daily routine in most restaurants,” Jackson Flores, who manages the operations of Mi Tocaya, said in a statement. “They are in the toughest position in the whole economy because they’re an invisible part of it. Restaurant worker advocacy groups have added the creation of relief funds to their agendas, but there have yet to be long-term changes in protections for undocumented workers. Without access to unemployment benefits and other government resources, this group is especially vulnerable.”

READ: Hands-Free Cholula Dispensers Have Become a Thing In Restaurants Because of COVID-19

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