Culture

A Grocery Store Owner In Mexico Was Tired Of The Salsa He Was Selling So He Started Making His Own

One thing that no one can ever take away from us Latinos is that we know how to hustle. When we see an opportunity we take it, and there’s nothing wrong with that. Whether we were taught to sell crap at the swap meet, babysit the neighbor’s annoying kids, sell liquados from our backyard, or make cakes out of our kitchen, we know how to make a buck. That is why this next story of homemade salsas is no surprise. What is kind of shocking is that we didn’t think about selling this idea ourselves sooner, and that’s what makes this item even that more genius.

An independent Mexican grocer noticed that all the sauces he sold at his store had a ton of preservatives.

Credit: elpatohotsauce / Instagram

Juan García, the owner of Super Carnicería La 18 in the border town of Matamoros in Mexico, said the lack of authentic Mexican sauces —without preservatives — made him wonder why he couldn’t create real sauces himself. 

“Our specialty is roast meat, we have 35 years of experience in that, but we began to see that the sauces that were sold had many [preservatives],” García said in an interview with El Pais. He added that because they sell their on-demand meat on the weekends, they also prepare their own recipes to accompany the foods. He said in order to make their signature recipe, they had to buy machines to start producing their homemade sauces. 

As you know, the sauce is everything. Without an excellent sauce to put on carne asada, or tacos, or flautas, or beans, or anything, you might as well not eat at all. 

García knew his signature sauce would be delicious, but he needed a way to market the sauces in order to be unique and ensure sales.

Credit: SuperCarniceriaLa18 / Facebook

“I had to get attention,” García told the publication. Yet, the question was what could he name the sauces that would attract people? The label indicated the name of the store, La 18, and that’s not particularly special. Neither is the type of salsa. Most salsas are red, green, mild, hot, etc. 

Then, just like a stroke of lightning, at least we’d like to picture it that way, García knew exactly how he’d sell the sauces. García used his own family’s story to create the branding of the sauces. 

García knew that he wanted to make it something funny and empowering so he drew inspiration from his father’s lack of English and how he was mocked for that lack of knowledge.

Credit: Super Carniceria La 18 / Facebook

“These are words that my father said,” García told el País. “He worked some time in Brownsville, but he didn’t know any English. People laughed at him.”

García adds that the only way his father could fight back against those mocking him was to curse at them. The problem was since his English wasn’t so good, his curse words were really tough to understand, but not to Latinos! We know how to understand broken English, especially that is spoken by elder Latinos. So, without further ado, let us present each salsa in all its glory.

The salsa verde salsa is called “madafaker,” which means mother f*cker.

Credit: Super Carniceria La 18 / Facebook

Incredible, right? We’ve all heard one of our abuelos or tíos say this out loud when things just weren’t going their way.

The red sauce is called “sanababish” — in other words, son of a b*tch.

Credit: Super Carniceria La 18 / Facebook

The Spanglish spelling is utter perfection. Admit it. When you read it, you read it like an angry abuelo yelling at someone in their thick accent.

Then there’s the habanero chili sauce that is straight-up Spanish, sort of.

Credit: Super Carniceria La 18 / Facebook

That reads exactly how it’s spelled: “asupichimaye” or a su pinche madre. 

“It’s what people say when they try our habanero chili sauce, because it’s very spicy,” Garcia said. Of course, it makes perfect sense.

So if you’re wondering whether or not his unique sauce naming strategy was a success or not, just check out these comments.

Credit: Super Carniceria La 18 / Facebook

You don’t have travel all the way down to Mexico to purchase these stellar sauces, they can ship them to you! The sauces have been such a success that they produce about 500 bags of each type of sauce every week. The store itself is doing so well that García plans to open a new store in Monterrey, Mexico.

Now, the question remains, which one would you try first? We’re kind of lightweights so we’d definitely try the asupichimaye green creamy sauce. What about you? Let us know in the comment section below!

READ: This Entrepreneur Worked For Years To Sell Her Authentic Mexican Sauces To The World And It Paid Off

Nonprofit United We Dream Is Crowdsourcing Immigrant Recipes For A Fundraising Cookbook

Culture

Nonprofit United We Dream Is Crowdsourcing Immigrant Recipes For A Fundraising Cookbook

unitedwedream / Instagram

During the COVID-19 lockdowns, people have spent a lot of time in their kitchens cooking food to bring them comfort. One unique thing about the self-isolation is that people are having to figure out how to make things stretch or substitute some of your usual ingredients. United We Dream wants to make sure they can do something good with all of the recipes we have created.

United We Dream wants to use your recipes to create some good.

According to an Instagram post, United We Dream is putting together an undocumented cookbook. In the spirit of sharing recipes and cultural moments, United We Dream is asking for people to submit their recipes.

“At United We Dream we believe in the power of art and culture to change hearts and minds and June is the perfect time to tap into our cultural creativity,” reads the United We Dream website. “On Immigrant Heritage Month, we want to celebrate our community through a joyous art form that every household does: cooking!”

The money is going to be used to help the undocumented and immigrant communities.

Credit: unitedwedream / Instagram

According to Remezcla, 100 percent of profits from the book will go to the organization’s National UndocuFunds. United We Dream launched the National UndocuFund to deliver financial assistance to undocumented people struggling during the COVID-19 pandemic. It is likely that the fund will need to do some extra lifting to help communities recovering from recent looting and rioting that has rocked the U.S. in recent days.

“We know that nothing brings people together quite like food,” reads the United We Dream website. “The dishes that immigrants create, no matter how simple or complex, allow people to experience cultures other than one’s own and all the joys and pleasures that come with it.”

The cookbook is already getting people excited.

Credit: unitedwedream / Instagram

There is something to be said about people getting creative in the kitchen during this pandemic. Outings are limited because we are all staying home to slow the spread. There are also people who are still not at work. That is why we have had to get creative to make our food last.

“Today, times are tough because of COVID-19, but many working-class and poor households are embracing their creativity to create meals that both sustain their households and bring a moment of peace and comfort,” reads the United We Dream website. “We want to create a cookbook that reflects our diverse community and inspires memories of joy, comfort and togetherness!”

United We Dream understands the power of food.

Food is a unifier. Everyone eats and food is one way to connect with your culture. It is also a wonderful way to share your culture with other people. Sharing your food and culture with people is a special way to let your friends into your life.

The organization is still taking recipe suggestions. If you want a chance to give more people a look into who you are and your culture through food, click here to share a recipe.

READ: Colorado Organization Raises Money To Offer Relief Checks To Undocumented People In The State

Prisoner Starts His Own Cooking Show On TikTok And, Like, How

Culture

Prisoner Starts His Own Cooking Show On TikTok And, Like, How

@blockboyjmomey / TikTok

Another day, another prisoner blowing up on TikTok. Jeron Combs, 31, is the latest TikTok prisoner sensation with his cooking show. You read that right. The man is creating foods in his prison cell and broadcasting it to the rest of the world via TikTok.

Jeron Combs, aka @blockboyjmomey on TikTok, is a cooking sensations.

Credit: @blockboyjmomey / TikTok

One of his most popular videos is the burrito that he was able to put together in his prison cell. The 31-year-old, who is in prison for first-degree murder and attempted murder, took his 1.3 million TikTok followers through a step-by-step guide to create the burritos.

We can’t be sure but it does seems like he cooks for all of those around him.

Credit: @blockboyjmomey / TikTok

We don’t know how many burritos he made but it is clear he is cooking for more than just he and his cellmate. Unless he and his cellmate are hungry enough to eat all of those burritos.

He has managed to use his metal bed frame to double as a griddle to cook the food.

Credit: @blockboyjmomey / TikTok

His bed frame is literally used to heat up his food and to make those burritos hot and fresh. Not going to lie, they look pretty delicious.

He even shows how he is able to heat up his bed frame to create the griddle: a hot plate.

Credit: @blockboyjmomey / TikTok

Genius, tbh. However, how was he able to get everything that he needed in order to create his griddle bed? Also, how did he set up a TikTok account and manage to post regularly? His burrito video has more than 4 million views alone.

For some, this is what the Internet is for.

Social media has a way of always outdoing itself with wild content. Like, this is not the first nor will it be the last prisoner to use TikTok or any other social media platform to flex. Who can forget the prisoner who posted to Instagram about the Popeye’s chicken sandwich?

For others, this is some wholesome content.

Sure, the video itself is pretty fine. However, do not forget that the man is in prison for murder. So, while the prison burrito might be a fun gimmick, it is still odd to celebrate.

A whole other group of people is just made their boy got exposed.

What do you think about the prison burrito video?

READ: The Internet Wants To Know How A Prisoner Got A Popeyes Sandwich And Posted It To His IG Story