In An Effort To Eliminate Food Waste We Will Soon Have Access To Avocados That Stay Fresh For 30 Days
We’ve got taquerias from LA to Mexico City spreading fake guac (aka mock guac) on our tacos and burritos. While white folk from Australia to the UK are suffering from an epidemic of so-called ‘avocado hand.’ And cartels are killing farmers for their agricultural lands hoping to get in on the avocado boom.
Avocados have long been a favorite of people around the world but all of us have often shared one common complaint – our lovely avocados spoil way too damn fast. Well, finally, one company is trying to fix that issue and it looks like 30 day avocados could be here in the very near future.
Because every last avocado counts, grocery store chain Kroger has debuted avocados sprayed with a new, plant-based coating designed to keep produce fresh longer.
Kroger announced this week that the powdered coating comes from a company called Apeel, and when mixed with water and sprayed onto produce, it keeps oxygen out, prolonging the time before the fruit or vegetable spoils. It’s also being applied to asparagus and limes in a small percentage of Kroger stores. The company hopes the longer-lasting produce will eliminate food waste not only in people’s kitchens, but in the stores themselves.
Apeel Sciences has figured out how to extend the salad days of fruits and vegetables — and it’s bringing the technology to the avocado aisle of 1,100 Kroger grocery stores in the US, starting this month.
The extra longevity comes from Apeel‘s special, plant-derived formulation that’s applied — like a second skin — to a variety of produce. The process can double or, in some cases, triple shelf life. The companies expect the partnership to prevent millions of avocados annually from ending up in landfills.
Kroger, the largest grocery retailer in the US, began selling Apeel avocados exclusively in 109 of its stores earlier this year. Because of the resulting reduction in waste, Apeel says its avocados cost the same or less than other avocados.
A video posted in March compares the lifespans of Apeel fruits and vegetables — including asparagus, tomatoes, strawberries, apples, bananas and limes — with that of their untreated counterparts.
So far, Apeel has developed formulations for about 50 different kinds of produce including apples, artichokes, bananas, beans, blueberries and tomatoes. The company also announced today that it would begin selling limes and asparagus in Kroger’s stores around Cincinnati, Ohio, later this fall.
Kroger and Apeel both cite lofty aims with their collaboration. Kroger has promoted the initiative under its “Zero Hunger/Zero Waste” program that raises money to mitigate hunger and reduce food waste. In the US, roughly one in eight people struggle with hunger and between 30% and 40% of the food produced is thrown away.
There are also environmental benefits.
Apeel and Kroger expect the partnership to help prevent millions of avocados from ending up in landfills, which should help reduce the greenhouse gas emissions that contribute to climate change. They also predict that the deal will save over one billion gallons of water and help preserve dozens of acres of farmland.
Although not everyone is happy about the idea.
One Twitter user said: “My issue isn’t that grocery store avocados go bad, it’s that they never ripen at all. I bought a bunch of avocados yesterday and I’m hoping I’ll have ripe ones by Spring.”
Ok, by Spring? That might be a little dramatic but I think we can all relate. You get to the market and they either have mushy, brown, already spoiled avocados covered in flies or they’re hard as a rock and that delicious guacamole you planned on making tonight to go with those tacos just isn’t happening.