Culture

Popeyes Just Made A Pretty Big Announcement About Their Most Coveted Item On The Menu

After debuting on August 12th of this year, the Popeyes Crispy Chicken Sandwich—now widely known as, simply, The Sandwich—sold out in just two weeks, creating a frenzy among fans and employees (both online and IRL). For weeks, the drama borne of the viral phenomenon sizzled on screens everywhere, and the initial buzz about The Sandwich has barely had time to die down. 

However, after a few months’ hiatus, we are overjoyed to announce that The Sandwich will return to 150 Popeyes menus next month.

Twitter

According to Guillermo Perales, the CEO of Sun Holdings, Inc. (a franchisee that operates hundreds of Popeyes, Golden Corrals, and several other well-known brands), Popeyes will likely add two new employees per store, just to keep up with the mania around the return of The Sandwich. Overall, this means that roughly 400 more staff members will be added to the Popeyes payroll, all in order to meet this very specific, very spicy demand.

Felipe Athayde, president of Popeyes for the US market, said, “We had very aggressively forecast the demand, and we thought we wouldn’t have any problems at all, at least until the end of September.” Much to his surprise, the chain had sold out of that original inventory in just two weeks.

“The first time, they weren’t ready,” said Perales. Well, Guillermo, the world wasn’t ready, either.

It’s not hyperbolic to say that Twitter exploded with the first wave of Crispy Chicken Sandwich hype. 

Twitter

Popeyes and Chik-fil-A tweeted back and forth at length, the latter throwing shade about the notion that their signature sandwich—strikingly similar to Popeye’s, sans mayo—was superior. (Chik-fil-A also claims to have literally created the chicken sandwich, which is utterly incorrect; more on that below.) To catch up on this “conversation,” you can peep (no pun intended) the following hashtags: #ChickenWars, #ChickenSandwichWars, and #ChickenSandwichTwitter.

Of course, this exchange led to ample discussion about which sandwich actually did have the superior flavor; but the discourse quickly evolved to cover topics such as Chik-fil-A’s controversial politics, factory farming, and inhumane labor practices (including the exploitation of Popeyes’ own employees, many of whom were working 60-hour weeks at the time). Meanwhile, the #ChickenWars garnered so much attention that Popeyes and Chik-fil-A sales continued to rise—as of right now, Chik-fil-A is the third-largest restaurant chain in the entire US.

According to Reuters, Apex Marketing Group—a Michigan-based advertising consultancy—reported that Popeyes received an estimated $23.25 million in free advertising as a result of this online mayhem.

Getty Images

In a sense, this craze seems almost inevitable, as the chicken sandwich plays an integral role in the culinary identity of the United States. It’s difficult to trace the true origin of this delicious and iconic treat, but the inception of fried chicken (in the context of our country, anyway) is linked to Scottish settlers and West African slaves—the customs of two very different traditions adapting their cuisine to life in the American South.

As for the chicken sandwich, specifically, Donna Battle Pierce, a food journalist at Ebony, found an ad in a 1936 newspaper featuring a chicken sandwich special at the Booker T Cafe in small-town Topeka, Kansas. Battle Pierce acknowledges the cultural implications of the rise in popularity of the chicken sandwich. She defines it as a soul food staple steeped in Black US history, asserting that it entered the mainstream in the mid-20th century via white-owned empires like Kentucky Fried Chicken (who, of course, never credited their successes to fried chicken’s complex historical roots). 

Whether you are a fan of Chik-fil-A’s recipe over Popeyes’ (or vice versa), there is no arguing the ubiquity of fried chicken in the modern landscape of US cuisine. It may be surprising to learn of the chicken sandwich’s complicated past, but that only proves its importance in the present.

So, what about now? After a brief reprieve from the August madness, and with plans for greater reinforcements in every Popeyes store, are we prepared for the wonders to come?

Cole Saladino / Thrillist

Although Popeyes has had to reevaluate their approach to The Sandwich (they’ve been working to recruit new chicken suppliers in order to ensure sufficient quantities of meat for the upcoming release), it’s clear that the next wave will bring much joy to the public. Everyone who gets their hands on one will be ecstatic. Of course, we hope they don’t run out of stock again, but if that happens, Twitter will certainly have a good time. Either way, we can’t wait.

After all: The chicken sandwich is more than just a chicken sandwich—it has emerged as a hot topic, a marketing campaign, a sacrament. If the first run of Popeye’s Crispy Chicken Sandwich is any indication, the answer is yes. We are so, so ready for all that juicy, pickly goodness.

Notice any needed corrections? Please email us at corrections@wearemitu.com

Latina-Owned Wine Brands

Fierce

Latina-Owned Wine Brands

Justin Sullivan / Getty

As we continue to abide by CDC guidelines and stick out the pandemic by staying at home, many of us are also learning to take take part in the joys of virtual happy hours. And that means lots of wine.

So, why not also take part in promoting Latina-owned businesses while in quarantine by making sure that the wine brands you buy are in fact Latina owned? We rounded up some of the top Latina wine businesses in the game and have put them down in a list for you to check out and support.

Check them out below!

Ceja Vineyards

This 4th generation Latino family-owned winery is from Napa & Sonoma Valley. They’re a family-owned business that not only makes amazing wines but also shares fantastic wines, recipes, and happiness on their Instagram page.

Alumbra Cellars Shine Forth

https://www.instagram.com/p/CEN_xHABV8i/

This small wine company is Latina-owned and from Oregan. Alumbra Cellars is a small production wine from a small family vineyard.

Herencia Del Valle

Generations of the Herencia Del Valle family have worked in the vineyards together to craft award-winning wines. The brand is a boutique Cabernet house of the Napa Valley with a big base that loves their chardonnay.

Robledo Family Winery

This boutique winery produces a diverse portfolio of premium wines and is located in Napa, Sonoma, and Lake Counties. Many of the comments on their page seem to praise their red grape varieties!

Enriquez Estate Wines

This family-owned micro-winery specializes in small-batch Pinot Noir and Tempranillo wines from the Sonoma Coast, Petaluma Gap, and Russian River Valley. Muscat, Cab Franc, and Tannat are some of its fans’ most popular choices.

Fathia Wines

Fathia means victorious and there’s no doubt that this brand has had a victory with this brand. Fathia Wines is a family-owned micro-winery that is located in Sonoma Valley and produces single-varietal and naturally fermented wines.

Notice any needed corrections? Please email us at corrections@wearemitu.com

Get Ready To Loosen Your Belt– KFC Is Launching A New Chicken Sandwich

Culture

Get Ready To Loosen Your Belt– KFC Is Launching A New Chicken Sandwich

kfc / Instagram

We’ll just come out and say it. Chick-fil-A just isn’t worth it.

Known for sparking a fried chicken sandwich craze and Sunday closures, Chick-fil-A should be better known for its long history of contributions to charities with anti-LGBTQ stances. It also has ties to a 2019 decision by a Ugandan government minister to announce his intention to make homosexuality punishable by death in the country. The National Christian Foundation has ties to the promotion of the bill to make homosexuality punishable by death. The foundation has funded projects that opposed LGBT rights in Uganda. The WinShape Foundation, which has ties to Chick-fil-A, has funded the National Christian Foundation.

Now some chicken sandwiches are worth the regret, but when a wimpy bun with teeny tiny pickles comes with a side of homophobic murders… we’ll take a hard pass.

All of this is to say that when it comes to eating good fried chicken sandwiches there are other and better options. And it turns out we’re coming into a bit more luck because KFC is launching a new one!

Kentuck Fried Chicken’s New Sandwich

It turns out “KFC Chicken Sandwich,” KFC is testing an extra crispy chicken that might just cause another series of riots like Popeyes did a year ago. Set on a buttered brioche bun, topped with pickles and spicy mayonnaise. This one is definitely one to try when it comes out.

Price: $3.99

Popeyes

Popeyes sparked riots of all kinds when it launched its now-beloved fried chicken sandwich made with brioche bun, a substantial cut of buttermilk battered chicken, pickles, and mayonnaise. Many have argued that its the best chicken sandwich in the fast-food realm for quite some time and we have to agree it’s pretty flawless.

Price: $3.99

Wendy’s

View this post on Instagram

Relationship Goals 🔥

A post shared by Wendy's 🍔 (@wendys) on

Toasted bun, chicken breast, tomato, lettuce, and mayonnaise you got it! The chain with a head of red hair and pigtails laid down the gauntlet a while back when it claimed on Twitter that it has the best fried chicken sandwich and that its competitors were simply “fighting for second best.” And truth be told, it’s not bad.
Price: $5.79

Burger King

Made with a potato bun, white meat chicken filet, tomato, lettuce, and mayonnaise, Burger King lends a Crispy Chicken Sandwich that lives up to its claims of royalty.

Price: $5.99

Jack in the Box

View this post on Instagram

Go wild with some Wild Caught Alaska Pollock

A post shared by Jack in the Box (@jackinthebox) on

Greasy, fried, and delicious chicken sandwich is a value-menu item that comes at a pretty cheap price.

Price: $1.89

Arby’s

Arby’s offers up a solid sandwich in the name of the chicken sandwich wars with a star cut bun, buttermilk breaded chicken, tomatoes, shredded lettuce, and mayonnaise.

Price: $4.99

Notice any needed corrections? Please email us at corrections@wearemitu.com