People On Twitter Can’t Get Enough Of A Woman Selling The Official Tamales Of Billie Eilish
Mexico is putting its ingenuity on full display this week after a tamal stand outside a Billie Eilish concert started advertising its products as the “official tamales of Billie Eilish.” The woman working the Tamales García food truck outside the Corona Capital Festival heard the sensational singer start playing “bad guy,” and jumped on the opportunity. Video footage shows the woman doing a million things at once, including cupping her hands to announce to concert goers that hers were the “official tamales of Billie Eilish.”
Mexican Internet is spreading her message even further, calling the marketing strategy as proof of “el ingenio mexicano,” or “Mexican ingenuity.” The original tweet containing the video has been retweeted nearly 3k and liked over 15k, so, we’d say the strategy was a viral success.
“Estos son las tamales oficiales de Billie Eilish, amiga,” the woman tells passerby.
“These are the official tamales of Billie Eilish, friend,” she shouts while preparing other peoples’ orders. The woman’s incredible multitasking skills coupled with the marketing strategy has viewers making her the example of Mexican ingenuity. “Amo el ingenio Mexicano,” tweeted one Julio (@Julio25d). Another person couldn’t help but laugh, tweeting, “HAHAHAHAHA another level of marketing,” in Spanish. “Ay que bonito, se mira el esfuerzo de las personas,” (“Oh how beautiful, look at the people’s efforts”) tweeted La Yessi (@yessi_alvarad0).
Unfortunately, we can’t seem to find any internet presence from Tamales García.
Oh, and Tamales García has the inside scoop: “she likes green and sweet” tamales.
“She likes verde and dulce… take the official tamales of Billie Eilish, friend,” she tells the thousands of people who turned out to hear the 17-year-old artist. Mexican Twitter is joking that they also have the official water of Billie Eilish and Justin Beiber. Others are joking that “if they’re official, then I want ten.” We accept any reason, made-up or not, to consume more tamales. Maybe Tamales García knew that all along, and were marketing on Mexican principles of validation for tamales consumption. Whatever the reason, Mexican Twitter has dubbed this strategy “the best of the best.”
What’s more, Tamales García also considers itself the Official Tamales of the entire Corona Capital music festival.
The annual music festival is held in Mexico City and is going on nine years strong. Other headliners include The Strokes, Weezer, Franz Ferdinand, Interpol, Flume, Keane and The Raconteurs. If you look closely enough at their sign, Tamales García is also home to the official tamales of The Strokes, Weezer, Franz Ferdinand, Nick Murphy… you get the picture. That means that customers would read this menu sign and ask for the tamal de Billie Eilish or de The Strokes. If you wanted a Flume tamal, you’d be out of luck, but it seems they’d have an abundance of tamales de Flome. ????
Either Tamales García is incredibly gifted at being home to the taste preferences of a dozen internationally acclaimed artists and bands, or they have a real gift for the marketing value of “official” merch. Their sign even has the official logo of Corona Capital, clearly and skillfully hand-drawn. With so much competition from other tamal vendors in the heart of Mexico City, we have to give it to Tamales García for finding a way to stand out from the crowd. Billie Eilish was the final performance, making her the headling event.
Other folks are wondering what Billie Eilish would have to say about the marketing strategy.
“I’m intrigued … What will be Billie Eilish’s position on the tamales, friend? Do you think the Billie is more of a chicken in salsa verde or something less traditional, like a vegan type? Maybe she likes raisin rosita,” tweeted Pablo Diablo (@heyfungi). Billie Eilish was born and raised in Highland Park, in East Los Angeles, and arguably grew up eating tamales. Eilish was raised vegetarian and regularly promotes veganism to her millions of social media followers. As far as we can tell, the only time Eilish has taken to social media to talk about tamales was in November 2017 when she posted a rare smiling selfie captioned, “when u look like an undercooked tamale but he still love u.”
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