Entertainment

People On Twitter Can’t Get Enough Of A Woman Selling The Official Tamales Of Billie Eilish

Mexico is putting its ingenuity on full display this week after a tamal stand outside a Billie Eilish concert started advertising its products as the “official tamales of Billie Eilish.” The woman working the Tamales García food truck outside the Corona Capital Festival heard the sensational singer start playing “bad guy,” and jumped on the opportunity. Video footage shows the woman doing a million things at once, including cupping her hands to announce to concert goers that hers were the “official tamales of Billie Eilish.”

Mexican Internet is spreading her message even further, calling the marketing strategy as proof of “el ingenio mexicano,” or “Mexican ingenuity.” The original tweet containing the video has been retweeted nearly 3k and liked over 15k, so, we’d say the strategy was a viral success.

“Estos son las tamales oficiales de Billie Eilish, amiga,” the woman tells passerby.

CREDIT: @ERIKQUIROGA123 / TWITTER

“These are the official tamales of Billie Eilish, friend,” she shouts while preparing other peoples’ orders. The woman’s incredible multitasking skills coupled with the marketing strategy has viewers making her the example of Mexican ingenuity.  “Amo el ingenio Mexicano,” tweeted one Julio (@Julio25d). Another person couldn’t help but laugh, tweeting, “HAHAHAHAHA another level of marketing,” in Spanish. “Ay que bonito, se mira el esfuerzo de las personas,” (“Oh how beautiful, look at the people’s efforts”) tweeted La Yessi (@yessi_alvarad0). 

Unfortunately, we can’t seem to find any internet presence from Tamales García.

Oh, and Tamales García has the inside scoop: “she likes green and sweet” tamales.

CREDIT: @ERIKQUIROGA123 / TWITTER

“She likes verde and dulce… take the official tamales of Billie Eilish, friend,” she tells the thousands of people who turned out to hear the 17-year-old artist. Mexican Twitter is joking that they also have the official water of Billie Eilish and Justin Beiber. Others are joking that “if they’re official, then I want ten.” We accept any reason, made-up or not, to consume more tamales. Maybe Tamales García knew that all along, and were marketing on Mexican principles of validation for tamales consumption. Whatever the reason, Mexican Twitter has dubbed this strategy “the best of the best.”

What’s more, Tamales García also considers itself the Official Tamales of the entire Corona Capital music festival.

CREDIT: @AMONOS_RICKY / TWITTER

The annual music festival is held in Mexico City and is going on nine years strong. Other headliners include The Strokes, Weezer, Franz Ferdinand, Interpol, Flume, Keane and The Raconteurs. If you look closely enough at their sign, Tamales García is also home to the official tamales of The Strokes, Weezer, Franz Ferdinand, Nick Murphy… you get the picture. That means that customers would read this menu sign and ask for the tamal de Billie Eilish or de The Strokes. If you wanted a Flume tamal, you’d be out of luck, but it seems they’d have an abundance of tamales de Flome. 😂

Either Tamales García is incredibly gifted at being home to the taste preferences of a dozen internationally acclaimed artists and bands, or they have a real gift for the marketing value of “official” merch. Their sign even has the official logo of Corona Capital, clearly and skillfully hand-drawn. With so much competition from other tamal vendors in the heart of Mexico City, we have to give it to Tamales García for finding a way to stand out from the crowd. Billie Eilish was the final performance, making her the headling event. 

Other folks are wondering what Billie Eilish would have to say about the marketing strategy.

CREDIT: BILLIE EILISH / FACEBOOK

I’m intrigued … What will be Billie Eilish’s position on the tamales, friend?  Do you think the Billie is more of a chicken in salsa verde or something less traditional, like a vegan type? Maybe she likes raisin rosita,” tweeted Pablo Diablo (@heyfungi). Billie Eilish was born and raised in Highland Park, in East Los Angeles, and arguably grew up eating tamales. Eilish was raised vegetarian and regularly promotes veganism to her millions of social media followers. As far as we can tell, the only time Eilish has taken to social media to talk about tamales was in November 2017 when she posted a rare smiling selfie captioned, “when u look like an undercooked tamale but he still love u.”

READ: The Exhausting Process Of Making Tamales For The Holidays Broken Down In GIFs

A Toxi-Tour Will Take Activists To Seven States In Mexico That Host The Country’s Most Polluted Spots

Things That Matter

A Toxi-Tour Will Take Activists To Seven States In Mexico That Host The Country’s Most Polluted Spots

ChilangoMX / Instagram

Like most countries that depend heavily on coal energy and on manufacturing to keep its productive wheels running, Mexico is deeply affected by the environmental damage that many industries cause. Added to local production, Mexico has also been the site of maquilas, factories set up by foreign investors who are lured by cheaper labour and by lax tax regimes, as well as by looser rules when it comes to environmental impact. Both industry and public opinion need to be better informed of the toxic hot spots in the country.

Mexico sits at an strategic political and commercial position, and industrial powerhouses such as the United States and Canada, whose companies have set shop in the other member of NAFTA, by far the most disadvantaged. 

The toxi-tour caravan will travel the country for ten days in total, December 2-11.

Participants include environmentalists and scientists from both Mexico and overseas. The objective is to raise awareness and to denounce the companies that cause most damage. Perhaps shaming is the first step towards change. Besides Mexicans, there are representatives from the United States, Europe and other Latin American Countries. 

The journey began in El Salto, Jalisco, where a polluted river has led to cancer and death.

Credit: Regeneración radio

In this site industrial pollution of the Santiago river has caused the death of more than a thousand people due to cancer and kidney failure. People from cities in the United States affected by pollution in places like Flint, Michigan, can surely relate. A river is generally a propeller for economic development and productive activity, as well as a source of an increasingly scarce commodity: water. However, this river is basically poisonous now and has brought death to those who live nearby. 

The caravan will visit sites were more than three million people have seen their health diminished by pollution.

Credit: Notimex

The rest of the Toxi-tour stops include Dolores Hidalgo, Guanajuato; Apaxco, México state; Atonilco de Tula, Hidalgo; Tlaxcala; Puebla; and Coatzacoalcos, Veracruz. The journey will conclude in Mexico City on December 11. As you may lmow, Mexico City is deeply affected by high levels of pollution. Its high altitude and the fact that it is nested in a valley make it prone to elevated pollution levels that have damaged the upper respiratory tract in millions of its inhabitants.

In the photo we can see the cement manufacturing plant of Apaxco, which releases fine particles that have caused upper respiratory tract issues for both the workers and the people living near the factory. Imagine breathing grainy, minuscule cement dust day in, day out. Another big issue is the unlawful disposal of waste in landfills which end up pumping chemicals into the soil and rendering it sterile. 

The organizers have a pretty clear idea of who is to blame for the environmental crisis in these places.

As Mexico Daily News reports: “The Toxi-Tour will “denounce United States, Canadian, German, French, Spanish and Mexican companies” that cause environmental damage, said Andrés Barreda, a representative of the National Assembly of Environmental Victims, which organized the caravan.”

Yes, Mexican companies share the blame, but the fact that Global North companies have caused physical damage to the land and people of a previously colonized nation brings back memories of colonial times and trauma. So for these companies the lives of Global South countries are less valuable? It would appear that is the case. This is afforded of course, by corrupt authorities. The caravan will also get political and will engage local community leaders and people that have been affected or displaced by industry.

As Mexico News Daily reports: “In Tlaxcala on Friday, caravan members will learn about the community proposal to clean up the Atoyac–Zahuapan river basin, while on Saturday they will visit contaminated areas of Puebla city and speak with locals who have been dispossessed of their communal lands.”

Mexican history is a history of dispossession, and environmental violence is another way in which those in power have decimated the productive capabilities and future survival of communities that live and die by a deep attachment to the land and nature. 

Schools In Mexico’s Yucatan Have Made Mayan Language Classes A Requirement And Here’s Why That Matters

Culture

Schools In Mexico’s Yucatan Have Made Mayan Language Classes A Requirement And Here’s Why That Matters

Child-Aid.org

Sometimes there are big, big steps towards inclusivity in Latin America, a region that is still defined by colonial structures in which the indigenous is frowned upon and often looked down at. Indigenous languages, for example, are always at a clear and present danger of becoming extinct due to the imposition of Spanish (or Castillian, as people who speak other languages in then  Iberian Peninsula call it) as the main language and often the only way to be part of the productive force. However, the southern state of Yucatan is taking a big step towards acknowledgement of the original owners of a land that was never ceded. 

Schools in Yucatan have taken an important step towards real cultural inclusion and diversity.

The State Congress of Yucatan has just made it mandatory to have Mayan language instruction in primary and secondary schools. This is a great step towards true inclusivity in a state that has long benefited from Mayan culture when it comes to tourism and areas such as culinary tradition and art. According to census data, more than 570,000 people in Yucatan speak Mayan, so areas of the state are actually fully bilingual.

The census authority in Mexico has pointed out that the prevalence of Spanish has affected the numbers of people speaking Mayan. “Nevertheless, it is important to point out that the percentage of people that speak Mayan in the state has been decreasing constantly and drastically in recent years,” the agency INEGI warned, as reported by Mexico Daily News.

Change will not come quick, however, as reported by the same outlet: “One reason for going slowly might be a shortage of teachers. Education authorities said in September there was a shortage of bilingual — Spanish and Mayan — teachers. The state said it would attempt to remedy the situation by introducing a “seed group” of 20 primary-level bilingual teachers who would pass their skills on to at least another 40 teachers in a process that would fan out and prepare more teachers to help meet Mayan instruction goals”. 

Mestizo Mexicans have a contradictory relationship to the country’s rich indigenous past.

There is no denying that there is a systematic and everyday racism in Mexican society. From government programs that inadvertently look down on indigenous Mexicans to the actual word of “indio” being used as an insult in everyday vernacular, there are manifestations of this type of discrimination on a constant basis and oftentimes people are not often aware.

This is no doubt part of the colonial heritage in Mexico, particularly when we consider that there was actually a caste system in place with Europeans at the top and indigenous people at the bottom. This discrimination is alive and well, and can be seen in different facets of Mexican society.

At the same time, however, institutionally ancient civilizations, particularly the Maya and the Aztec, are seen as the foundation of the country and a source of pride. The history of these groups is taught in schools and when Mexicans travel abroad usually the first thing they brag about is the glorious indigenous past and how the Spanish destroyed it all. There is a sense of nationalism emanating from the past glory of these civilizations. Sadly, this doesn’t always translate into how indigenous communities are treated. That is why including Maya in the curriculum is a BFD! 

The Maya were amazing scientists, poets and overall a very advanced civilizations compared to their European counterparts at the time.

The Maya civilization was not only advanced in the material aspects of life such as irrigation and construction, but they also reached a very sophisticated level of conceptualization. For example, their number system included the zero, a feat that might seem very simple and almost banal, but that requires a high level of abstraction and a very high level of mathematical intelligence. They also had a deep understanding of astronomy and the ways in which the stars and the Earth’s rotation affect crops and daily life. Hey, maybe we can learn something from them in these times of climate change crisis.