Culture

People On Twitter Can’t Get Enough Of A Woman Selling The Official Tamales Of Billie Eilish

Mexico is putting its ingenuity on full display this week after a tamal stand outside a Billie Eilish concert started advertising its products as the “official tamales of Billie Eilish.” The woman working the Tamales García food truck outside the Corona Capital Festival heard the sensational singer start playing “bad guy,” and jumped on the opportunity. Video footage shows the woman doing a million things at once, including cupping her hands to announce to concert goers that hers were the “official tamales of Billie Eilish.”

Mexican Internet is spreading her message even further, calling the marketing strategy as proof of “el ingenio mexicano,” or “Mexican ingenuity.” The original tweet containing the video has been retweeted nearly 3k and liked over 15k, so, we’d say the strategy was a viral success.

“Estos son las tamales oficiales de Billie Eilish, amiga,” the woman tells passerby.

CREDIT: @ERIKQUIROGA123 / TWITTER

“These are the official tamales of Billie Eilish, friend,” she shouts while preparing other peoples’ orders. The woman’s incredible multitasking skills coupled with the marketing strategy has viewers making her the example of Mexican ingenuity.  “Amo el ingenio Mexicano,” tweeted one Julio (@Julio25d). Another person couldn’t help but laugh, tweeting, “HAHAHAHAHA another level of marketing,” in Spanish. “Ay que bonito, se mira el esfuerzo de las personas,” (“Oh how beautiful, look at the people’s efforts”) tweeted La Yessi (@yessi_alvarad0). 

Unfortunately, we can’t seem to find any internet presence from Tamales García.

Oh, and Tamales García has the inside scoop: “she likes green and sweet” tamales.

CREDIT: @ERIKQUIROGA123 / TWITTER

“She likes verde and dulce… take the official tamales of Billie Eilish, friend,” she tells the thousands of people who turned out to hear the 17-year-old artist. Mexican Twitter is joking that they also have the official water of Billie Eilish and Justin Beiber. Others are joking that “if they’re official, then I want ten.” We accept any reason, made-up or not, to consume more tamales. Maybe Tamales García knew that all along, and were marketing on Mexican principles of validation for tamales consumption. Whatever the reason, Mexican Twitter has dubbed this strategy “the best of the best.”

What’s more, Tamales García also considers itself the Official Tamales of the entire Corona Capital music festival.

CREDIT: @AMONOS_RICKY / TWITTER

The annual music festival is held in Mexico City and is going on nine years strong. Other headliners include The Strokes, Weezer, Franz Ferdinand, Interpol, Flume, Keane and The Raconteurs. If you look closely enough at their sign, Tamales García is also home to the official tamales of The Strokes, Weezer, Franz Ferdinand, Nick Murphy… you get the picture. That means that customers would read this menu sign and ask for the tamal de Billie Eilish or de The Strokes. If you wanted a Flume tamal, you’d be out of luck, but it seems they’d have an abundance of tamales de Flome. ????

Either Tamales García is incredibly gifted at being home to the taste preferences of a dozen internationally acclaimed artists and bands, or they have a real gift for the marketing value of “official” merch. Their sign even has the official logo of Corona Capital, clearly and skillfully hand-drawn. With so much competition from other tamal vendors in the heart of Mexico City, we have to give it to Tamales García for finding a way to stand out from the crowd. Billie Eilish was the final performance, making her the headling event. 

Other folks are wondering what Billie Eilish would have to say about the marketing strategy.

CREDIT: BILLIE EILISH / FACEBOOK

I’m intrigued … What will be Billie Eilish’s position on the tamales, friend?  Do you think the Billie is more of a chicken in salsa verde or something less traditional, like a vegan type? Maybe she likes raisin rosita,” tweeted Pablo Diablo (@heyfungi). Billie Eilish was born and raised in Highland Park, in East Los Angeles, and arguably grew up eating tamales. Eilish was raised vegetarian and regularly promotes veganism to her millions of social media followers. As far as we can tell, the only time Eilish has taken to social media to talk about tamales was in November 2017 when she posted a rare smiling selfie captioned, “when u look like an undercooked tamale but he still love u.”

READ: The Exhausting Process Of Making Tamales For The Holidays Broken Down In GIFs

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Mexico City Could Soon Change Its Name To Better Embrace Its Indigenous Identity

Things That Matter

Mexico City Could Soon Change Its Name To Better Embrace Its Indigenous Identity

Mexico City is the oldest surviving capital city in all of the Americas. It also is one of only two that actually served as capitals of their Indigenous communities – the other being Quito, Ecuador. But much of that incredible history is washed over in history books, tourism advertisements, and the everyday hustle and bustle of a city of 21 million people.

Recently, city residents voted on a non-binding resolution that could see the city’s name changed back to it’s pre-Hispanic origin to help shine a light on its rich Indigenous history.

Mexico City could soon be renamed in honor of its pre-Hispanic identity.

A recent poll shows that 54% of chilangos (as residents of Mexico City are called) are in favor of changing the city’s official name from Ciudad de México to México-Tenochtitlán. In contrast, 42% of respondents said they didn’t support a name change while 4% said they they didn’t know.

Conducted earlier this month as Mexico City gears up to mark the 500th anniversary of the fall of the Aztec empire capital with a series of cultural events, the poll also asked respondents if they identified more as Mexicas, as Aztec people were also known, Spanish or mestizo (mixed indigenous and Spanish blood).

Mestizo was the most popular response, with 55% of respondents saying they identified as such while 37% saw themselves more as Mexicas. Only 4% identified as Spaniards and the same percentage said they didn’t know with whom they identified most.

The poll also touched on the city’s history.

The ancient city of Tenochtitlán.

The same poll also asked people if they thought that the 500th anniversary of the Spanish conquest of Tenochtitlán by Spanish conquistadoresshould be commemorated or forgotten, 80% chose the former option while just 16% opted for the latter.

Three-quarters of respondents said they preferred areas of the the capital where colonial-era architecture predominates, such as the historic center, while 24% said that they favored zones with modern architecture.

There are also numerous examples of pre-Hispanic architecture in Mexico City including the Templo Mayor, Tlatelolco and Cuicuilco archaeological sites.

Tenochtitlán was one of the world’s most advanced cities when the Spanish arrived.

Tenochtitlán, which means “place where prickly pears abound” in Náhuatl, was founded by the Mexica people in 1325 on an island located on Lake Texcoco. The legend goes that they decided to build a city on the island because they saw the omen they were seeking: an eagle devouring a snake while perched on a nopal.

At its peak, it was the largest city in the pre-Columbian Americas. It subsequently became a cabecera of the Viceroyalty of New Spain. Today, the ruins of Tenochtitlán are in the historic center of the Mexican capital. The World Heritage Site of Xochimilco contains what remains of the geography (water, boats, floating gardens) of the Mexica capital.

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Mexico Plunges 23 Places On The World Happiness Report As The Country Struggles To Bounce Back

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Mexico Plunges 23 Places On The World Happiness Report As The Country Struggles To Bounce Back

When it comes to international happiness rankings, Mexico has long done well in many measurements. In fact, in 2019, Mexico placed number 23 beating out every other Latin American country except for Costa Rica. But in 2020, things looks a lot different as the country slipped 23 spots on the list. What does this mean for Mexico and its residents? 

Mexico slips 23 spots on the World Happiness Report thanks to a variety of compelling factors.

Mexico plummeted 23 places to the 46th happiest nation in the world, according to the 2020 happiness rankings in the latest edition of the United Nations’ World Happiness Report. The coronavirus pandemic had a significant impact on Mexicans’ happiness in 2020, the new report indicates.

“Covid-19 has shaken, taken, and reshaped lives everywhere,” the report noted, and that is especially true in Mexico, where almost 200,000 people have lost their lives to the disease and millions lost their jobs last year as the economy recorded its worst downturn since the Great Depression.

Based on results of the Gallup World Poll as well as an analysis of data related to the happiness impacts of Covid-19, Mexico’s score on the World Happiness Report index was 5.96, an 8% slump compared to its average score between 2017 and 2019 when its average ranking was 23rd.

The only nations that dropped more than Mexico – the worst country to be in during the pandemic, according to an analysis by the Bloomberg news agency – were El Salvador, the Philippines and Benin.

Mexico has struggled especially hard against the Coronavirus pandemic. 

Since the pandemic started, Mexico has fared far worse than many other countries across Latin America. Today, there are reports that Mexico has been undercounting and underreporting both the number of confirmed cases and the number of deaths. Given this reality, the country is 2nd worst in the world when it comes to number of suspected deaths, with more than 200,000 people dead. 

Could the happiness level have an impact on this year’s elections?

Given that Mexico’s decline in the rankings appears related to the severity of the coronavirus pandemic here, one might assume that the popularity of the federal government – which has been widely condemned for its management of the crisis from both a health and economic perspective – would take a hit.

But a poll published earlier this month found that 55.9% of respondents approved of President López Obrador’s management of the pandemic and 44% indicated that they would vote for the ruling Morena party if the election for federal deputies were held the day they were polled.

Support for Morena, which apparently got a shot in the arm from the national vaccination program even as it proceeded slowly, was more than four times higher than that for the two main opposition parties, the PAN and the PRI.

Still, Mexico’s slide in the happiness rankings could give López Obrador – who has claimed that ordinary Mexicans are happier with him in office – pause for thought.

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