Culture

When The Twin Towers Fell Blocks From Her Place Of Work, This Jefa Became Inspired To Turn Her Love For Cooking Tamales Into A Business

@lalomatamales

Evelia Coyotzi is up and on her way to work before 4 A.M. seven days a week to sell her homemade tamales out of her pushcart parked at the corner of Junction Boulevard and Roosevelt Avenue in Corona, Queens.

For 18 years now she’s been serving up a variety of tamales to New Yorkers from 4 A.M. to noon, many lining up to get them before they sell out. Even famed foodie, chef, and TV host Anthony Bourdain included her in an episode of his series Parts Unknown. But it wasn’t just about her food, it was her captivating story as a Mexican immigrant struggling to succeed as a street vendor that makes her an inspiring jefa and hustler.

She grew up in Tlaxcala, Mexico with a single mom and took on the role of caretaker for her siblings.

When her own son was two-years-old she decided to move to the U.S. to try and make more money to support her family. With the help of her brother, who already lived in the States, she was able to become a resident and later her husband joined her. 

She worked for McDonald’s and recalls being two blocks from the Twin Towers on 9/11. The location closed after the attacks and she decided to start selling tamales to make a living. 

She joined the thousands of street vendors that line the streets of NYC to sell her handmade tamales.

Though there are roughly 20,000 street vendors in NYC and it requires food vendors to have a permit, new permits haven’t been issued since a cap placed in 1983. As a result, there are only 3,100 permits available for city-wide food vending carts forcing thousands of street vendors to turn to the black market. Whereas before the cap vendors could get a two-year permit for $200, now vendors like Coyotzi lease them from previous vendors for upwards of $20,000. 

Coyotzi paid $8,000 for a licensed cart which turned out to be fake and told VICE that “she suffered a lot” after more than 15 arrests

She recalls police officers throwing her tamales away because she didn’t have a permit, a common occurrence for street vendors who are fined $1,000 if they don’t have a permit. 

In 2008, then-mayor Michael Bloomberg established 1,000 new permits for Green Carts selling fruits and vegetables but otherwise, no improvements have been made. 

The Street Vending Modernization Act was introduced in 2016 and proposed to double the number of permits over a seven-year span but the momentum waned by the end of 2017. In 2016, the New York Times reported that approximately 2,500 people are currently on the list for full-time permits.

Coyotzi pays $18,000 in the black market for a permit and sells her tamales for $1, working long hours every day to turn a profit and cover the cost of the permit.

In the meantime, Coyotzi and her husband Delfino Garcias, continue the hustle, now with six employees.

The “workday” actually begins at 9 p.m. when one of their employees cleans and prepares the chicken and tortas and then another employee makes the tamales, placing about 150 per bin for steaming for two hours. She also prepares the champurrado, atole, and Arroz con leche. 

They use a makeshift mixer using a drill to mix the masa for the base of the tamale and the fillings are a variety of seven flavors: roasted pepper and chicken, mole and chicken, green salsa and chicken, adobo with pork, pineapple with coconut, sweet tamales with raisins, and Oaxacan tamales. 

She’s barely finished setting up her pushcart before people begin to eagerly line up waiting for her now famous tamales, often selling 2000 every weekend.

Seeing the success she’s achieved and now that her son is already in college studying to become an engineer, she shares that she actually enjoys the work and hopes to one day open a tamale shop. 

“In the future, I want to give other women a chance to become a bigger part of the company if they want to. Because there are women who have been working with me for a while now,” she told VICE in Spanish.  

Watch the full video below!

The McDonalds Happy Meal Was Invented By A Latina And Here’s How It Got Started

Entertainment

The McDonalds Happy Meal Was Invented By A Latina And Here’s How It Got Started

David Paul Morris / Getty Images

Did you know that the first ever Happy Meal was created by a Latina? That’s right, in the mid-70s when Yolanda Fernández de Cofiño was operating various McDonalds in Guatemala, she invented what she dubbed the “Menu Ronald”. The “Menu Ronald”  was invented to help parents keep their kids satisfied when the family went out to eat. The original “Menu Ronald” included a hamburger, small fries and a small sundae. Naturally, word eventually got back to McDonald’s headquarters in Chicago they decided to adopt the practice as their own. They hired a white American man to develop the idea (and subsequently take credit for it) and voila! The Happy Meal was born.

It’s unfortunate that Fernández de Cofiño’s recognition has been lost to the American public, but it’s still inspiring to know that there were business-minded Latinx people in history whose achievements still impact our lives today. In honor of Hispanic Heritage Month, we’ve decided to celebrate the underrated Latina entrepreneur Yolanda Fernández de Cofiño for the marketing genius that she was. We’ve documented the evolution of Happy Meal toys from the idea’s inception and launch in the 1970s, to its continuing legacy today.

Take a look below for a nostalgic blast from the past!

1. 1979: The Very First Happy Meal

via Pinterest

Although the original concept of the Happy Meal was invented by Yolanda Fernández de Cofiño, the first official launch of the American Happy Meal happened in 1979. However, the gift wasn’t half as elaborate as it was now. According to records the toys were “a McDoodle stencil, a McWrist wallet, an ID bracelet, a puzzle lock, a spinning top or a McDonaldland character-shaped eraser”.

2. 1984: Ronald and The Gang

 thegoodtoyshop via Ebay

McDonalds Happy Meal toys evolved from spinning tops and erasers to more complex toys. Like, the above “Ronald and the Gang” wind-up cars that were defitenly a step-up from McDonald’s earlier toys. They weren’t as sophisticated as the toys would eventually get, though.

3. 1987: Mc-Transformers

Reddit User gnarrdan

The Transformers/McDonalds mashup was innovative in its day because it was blending the IP of two successful brands. Instead of McDonald’s using its Happy Meal to market other products, it was using its Happy Meal to market other products that were marketing McDonalds. It was a win-win situation.

4. 1988: McNuggets Buddies

EBAY USER MCJANTONE

In 1988, McDonalds hadn’t yet started to do marketing tie-ins with kids’ movies. Instead, they had prizes like “McNuggets Buddies”, which were chicken nuggets dressed in various outfits and costumes. This lasted until the mid-90s.

5. 1994: Sonic the Hedgehog

@NascaronReddit/Twitter

By the mid-90s, the powers-that-be recognized that there was a lucrative market to tap by using Happy Meals to advertise kid-oriented products directly to kids. It was around this time that the entertainment industry really began to see the potential for promoting movies and TV shows through fast-food chains. And if you look at the advertisement above, the Happy Meal only cost $1.99. Those were the days!

6. 1996: 101 Dalmatians

EBAY USER KINGDADDY50

Never the one to pass up an opportunity to advertise, Disney quickly hopped on board the McDonalds train as a means to promote their movies. One of the first Disney x Mcdonald’s ventures were the release of literally one-hundred-and-one collectible dalmatian figurines through their Happy Meals.

7. 1997: “Walt Disney Masterpiece Collection”

Youtube via FastFoodToyReviews

Off the success of their 101 Dalmatians toys, Disney and McDonalds continued their partnership by releasing tiny VHS boxes equipped with a a little toy character from the movie. People really began to see collecting fast food toys as a hobby around this time.

8. Mid-90s: “Teenie Babies”

EBAY User BDK84

Even McDonalds wasn’t immune to the Beanie Baby craze that swept the nation in the mid-90s. Convinced that they would one day be worth thousands, collectors flocked to the Golden Arches to get their hands on miniature versions of the popular plush toys. Unfortunately, most of the “Teenie Baby” toys aren’t worth anything these days.

9. 1997-Now: Barbies

EBAY User PERFECTSHIP

In 1997, McDonald’s started a lucrative partnership with the Barbie line of toys that would last until today. What young girl doesn’t have memories of getting this in their Happy Meal box (whether they liked it or not) while their brother got a Hot Wheels car? It’s safe to say the ’90s weren’t progressive, gender-wise.

10. 2004: Hello Kitty Keychains

Youtube via Lucky Penny Shop

Into the 2000s, McDonald’s took advantage of the Hello Kitty trend by offering plush Hello Kitty key chains in their Happy Meals.

11. 2015: Minion Fever

Ebay user BOB_THE_SPY

Do you remember the time when you couldn’t escape “Despicable Me” minion merchandising, no matter where you went? Well, that included McDonalds. Nowhere was safe.

This Glass Gem Corn Is Blowing Minds All Over Twitter Right Now And I Want Some ASAP

Culture

This Glass Gem Corn Is Blowing Minds All Over Twitter Right Now And I Want Some ASAP

While the Internet might call it “Ghey Corn,” this rainbow-colored corn variety is officially dubbed Glass Gem corn. Not only are there a rainbow of colorful kernels, but they’re also shiny, prompting the ‘Glass’ description. The person responsible for our new favorite, gay-friendly corn is a man by the name of Carl Barnes, who passed in 2016. Barnes enjoyed his life in Oklahoma and cultivated his own personal seed bank passed down from his Cherokee ancestors. Barnes chose to save and replant the seeds from the cobs with the most color, and eventually developed strains of vibrant corn.

One day, Barnes decided to move and asked his friend, Greg Schoen, to protect the seeds. Schoen grew a small handful of the seeds and was shocked when he peeled back the corn stalk to reveal rows and rows of shiny, rainbow-colored corn. Schoen was so excited, he posted the image to his Facebook, and it promptly went viral. Soon, the two cultivated enough seeds to sell online, and people around the country have grown gorgeous varieties.

Green thumbs around the world bought satchels of the precious seed and the following season, were “blown away.”

Credit: @watermicrobe / Twitter

While Schoen may have initiated the first viral sensation over Glass Gem corn in 2012, Ameet Pinto’s viral post has become Mother Nature’s best queer bait yet. With over 7k likes, “I STAN GAY CORN” is the most liked comment. Then, “Taste the rainbow.” 

Some people literally cannot believe this is corn, accusing Pinto of creating a jelly bean cob.

Credit: @mr_plantgeek / Twitter

“Those are just jellybeans ur not foolin me!!!!!” commented one unbeliever. Someone else seems to think that a profitable venture would be to sell the kernels as jelly beans as a scam. Still, others are bringing the negativity to this rainbow party, assuming that because the cob looks different from the mono-crop, that it must be a GMO frankencorn. “Glad to see people trying to live in Chernobyl,” tweets one disbelieving Shane. 

Glass Gem corn is not a GMO crop.

Credit: @Rainmaker1973 / Twitter

In fact, this variety likely healthier than the corn you might buy at a store, which may have been genetically modified rather than artificially selected. Barnes artificially selected the prettiest corn from his crop and decided to grow from those seeds the following year.

When folks hear the story of Carl Barnes, it just adds a whole new depth to the color.

Credit: @CwdickD / Twitter

“Fun fact about these is that they were discovered by a dude who was half-Cherokee and he started growing a sh**load of different corn types to reconnect with his heritage,” tweeted one person. As Barnes was artificially selecting which corn kernels he’d store as seeds for the next year, he grew closer with his Cherokee heritage.

For those of you expecting rainbow colored popcorn, don’t.

Credit: Glass Gem Corn / Facebook

All that’s left of the kernel when you pop the corn is usually that brown kernel skin that gets stuck in your teeth. In the case of Glass Gem corn, you can sort of make out the varying colors of popped kernels, but the popcorn itself is the same color as regular Joe Schmoe popcorn.

The Glass Gem corn isn’t that sweet.

Credit: @SlowFoodUSA / Twitter

According to Pinto, the corn isn’t sweet like yellow corn, so it doesn’t make for good fresh esquites or elotes. All popcorn comes from different varieties of corn that you have to dehydrate to turn into cornmeal or popcorn. “We’ll be eating some colorful popcorn this winter,” Ameet tweeted.

There’s even a Facebook group for Glass Gem growers to share their growing tips and cooking tips.

Credit: Glass Gem Corn / Facebook

In case you were wondering, the Facebook group “Glass Gem Corn” says you can prepare creamy Glass Gem polenta by following these instructions: “Pour into a shallow pan to cool. Cut into squares and lightly brown in a sauté pan.” We don’t know how you do it but keep on making gay polenta, please.

All in all, the Internet is pretty a-maize-d by the gay corn.

Credit: @DonConklin5 / Twitter

“Corn says lgbtq rights,” tweeted one stan. We’re with them. This is one of those moments that we’re allowed to be in wonder over how indigenous folks cultivate the land.

READ: Oaxaca Is Mexico’s Cultural Capital And Home To Its Largest Indigenous Communities, Here’s What You Need To Know