Culture

Taco Tuesday Is Legally Trademarked But This Is Why That Doesn’t Really Mean Anything

If you go out on a Tuesday, it’s pretty common to see signs at various establishments that say “Taco Tuesday.” You’ll also so see “Wine Wednesday,” “Thirsty Thursday,” “Friday Funday,” etc. These are what you call familiar catchphrases, which means they’re used all the time, by people all over the world. If you ask who invented these standard terms, you’d probably say that God did, or that they’ve just existed forever. Well, that mentality perhaps might be correct, but in this great country of weird laws, it doesn’t matter who invented something but rather who puts their claim on it by trademarking it first. 

A taco chain restaurant called Taco John’s — based in Cheyenne, Wyoming — trademarked the term “Taco Tuesday” in 1989, and is sick of people using the phrase.

According to the Associated Press, Taco John’s has 400 locations in 23 states. The phrase “Taco Tuesday” is only legal for them to use in all states except in New Jersey, where someone there also trademarked the phrase before them. Guess we will never who actually coined the term int he first place. 

But the real issue here is how it can be possible for any one establishment, especially independent ones, to stop using the term that is as common as “happy birthday.” 

For years, Taco John’s has been sending cease-and-desist letters to several eateries for their illegal use of “Taco Tuesday.” Most recently they targeted a brewery that doesn’t even profit from the sale of tacos.

Freedom’s Edge Brewing Co., located near the Taco John’s headquarters, was advertising a “taco truck that parks outside its establishment once a week,” and used the “Taco Tuesday” catchphrase. Taco John’s clearly saw it and was pissed because they sent Freedom’s Edge a cease-and-desist letter to stop advertising by using “Taco Tuesday.” 

“We have nothing against Taco John’s but do find it comical that some person in their corporate office would choose to send a cease and desist to a brewery that doesn’t sell or profit from the sales of tacos,” the brewery said in a statement, according to the AP. They also said they had no idea that “Taco Tuesday” was trademarked. Hey, we didn’t either. 

People on social media say Taco John’s have taken their trademark of “Taco Tuesday” too far. 

Antone Duran said on Facebook that Taco John’s is going after the wrong people and said the term is so common it’s unfair to target an independent establishment.  

“I’ve traveled 34 states and throughout the country, I’ve heard or read “taco Tuesday” at restaurants and bars,” Duran said. “Even where I live now in Palm Springs. And I guarantee most of those places never even heard of taco John’s. So perhaps they were quick to trademark it, but they sure as hell didn’t invent it. And I guarantee they’re not going after hundreds of other restaurants throughout the country to demanding they stop. Lol. Petty for them to go after this place.”

Legal experts say that Taco John’s, unfortunately (or fortunately for the rest of us) doesn’t stand much of a chance in the court system to legally demand places stop using “Taco Tuesday.”

Seattle-based attorney Michael Atkins told the AP the catchphrase is used so commonly that it’s almost impossible to go after each entity that uses it. “Taco Tuesday” has been used everywhere from small signages at the corner shop to commercials to movies. 

“It’s kind of asinine to me think that one particular taco seller, or taco maker, would have monopoly rights over ‘Taco Tuesday,'” Atkins told the publication. “It has become such a common phrase that it no longer points to Taco John’s and therefore Taco John’s doesn’t have the right to tell anybody to stop using that.”

In some ways, we kind of feel bad for Taco John’s. They went all-in on a phrase that ended up being super popular, and now they can’t even make a profit on it. On the other hand, they’re an established restaurant making millions off of Mexican food. They’ll survive.

READ: Cautionary Tale: A Fresno Man Died During A Taco-Eating Contest And People Are Left Wondering How

A Geographer Just Created A Digital Map Of Mexico Highlighting Taco Shops And It’s A Thing Of Beauty

Culture

A Geographer Just Created A Digital Map Of Mexico Highlighting Taco Shops And It’s A Thing Of Beauty

@datavizero / Twitter

One of the biggest changes that the so called digital revolution has brought to our lives is the capacity that today’s computer systems have to process huge amounts of data. Processors today are able to run algorithms that bring together millions of data entries to find trends, cluster groups of similar objects and generate visualizations that can help us understand even the most complex aspects of science and culture. This is known popularly as “big data” and has changed the ways in which governments and companies understand reality and make decisions. For example, before high speed processing mathematicians took literally years to make sense of census data and find correlations between factors such as socioeconomic status, ethnicity, age and literacy levels.

Guess what? This can be done today with a few clicks as computers bring together millions upon millions of data entries and make sense of it all. It all sounds very geeky, but big data is defining how we live our lives, from how traffic lights coordinate to how much tax you gotta pay each year.

So all this geeky, nerdy stuff should be put to good use, o no?

Enter Mexican geographer Baruch Sangines, a true wizard when it comes to generating great data visualizations.

Credit: @datavizero / Twitter

This young scientist is the Chief Data Scientist at a company called Jetty, and he does some pretty groundbreaking research on pressing social issues such as housing and poverty.

His LinkedIn profile is pretty impressive: “Experience in public and private sector with skills to analyze and visualize data related to: commuting, transit, housing, tourism, migration, security, and urban environment. Expert in territorial analysis and passionate about the cartography and the use of Geographic Information Systems (GIS) to visualize small and big data”. Wow. hold your horses, Einstein! He is a proud graduate of Mexico’s National University and has Master’s Degree on Demographics and Statistics. 

So why did he go viral on Mexican social media in the past few days? We mean, science is sexy but not viral sexy (sadly!). All because of this map:

Credit: @datavizero / Twitter

No, it is not a visualization of WiFi points in Mexico. No, it is not a rendition of cartel activity. No, it is not a highlight of the areas in which development runs at a faster pace. It is about something much, much more relevant to everyday life in Mexico lindo y querido. Any guesses?

Nothing is more important than a delicious taco when you most need it! 

Credit: The Splendid Table

Just look at that tortilla, a bit crispy, a bit soft… and that perfectly marinated meat… 

Well, Baruch created a visualization of taco stands in Mexico and nos ponemos de pie ante tal maravilla! 

Baruch called this visualization Taco Universe, and it showcases all the registered taco stands and shops in the country. We can clearly see that there is a high concentration of taco shrines in the capital Mexico City, and that hotspots like Cancun and Cabo are also highlighted, perhaps thanks to gringo tourism craving fish tacos. The scientists used the database Directorio Estadístico Nacional de Unidades Económicas (Denue) (Statistical National Directory of Economic Units) from the federal census agency INEGI. The map highlights how taco culture is primarily based in the center of the country, with local varieties such as Puebla’s tacos arabes (a shawarma like type) increasing the traffic in that area. 

But it is important to note that many taco stands are not accounted for (and that is not this scientist’s fault).

Thousands of Mexicans subsist in an informal economy with businesses that are not registered and pay no taxes. Among these businesses, mobile taco stands reign supreme. There are hundreds of taco stands all around the country that are set up informally. Sometimes you can find the most delicious tacos there! You can also find informal vendors selling tacos de canasta, a variety that is literally carried in a basket. This map does not take these informal enterprises into account, even though they are key to Mexico’s taco culinary tradition. 

So you are curious about tacos de canasta now, aren’t you? 

Well, just look at these crispy, sweaty, fat-rich babes. Tacos de canasta are filled with guisados or stews, or with refried beans. We are almost sure that Baruch did not include them in his map, but we can forgive him for making us crave unos taquitos (we bet you are calling your comadres or compas right now to hit the taco stand) and showing us how Mexico is a country that despite its many challenges still finds time to live up to the old adage: barriga llena, corazon contento. 

The Mexican State Of Queretaro Just Made The World’s Biggest Taco De Carnitas —And Guinness Records Confirmed It

Culture

The Mexican State Of Queretaro Just Made The World’s Biggest Taco De Carnitas —And Guinness Records Confirmed It

@luisbnava / Twitter

Mexicans have been putting food inside a tortilla, folding it in half and calling it breakfast, lunch and dinner, since before the Popol Vuh came to be. Tacos are our love language, our most precious export to the world —ok maybe that’s an exaggeration… or is it? You could offer us caviar, pâté de foie gras, white truffles, oysters and we’d (rightly so) still choose a taco de carne asada. But there’s one Mexican among us all who loves tacos so much, he set out to make the world’s largest one. Stuffed with Carnitas, and weighing an exorbitant amount, Alejandro Paredes managed to produce the world’s biggest taco de carnitas. 

Queretaro is the record holder for the world’s largest taco de carnitas.

The state of Queretaro in Mexico earned the Guinness World Record for their gigantic taco de carnitas a few weeks ago. The monster-taco stretched to an entire city block, and measured 102 meters long (nearly 335 ft) and weighed 1,200 kilograms of tortillas (almost 3,000 lbs) and 1,507 kilograms of delicious carnitas (just over 3300 lbs).

Alejandro Paredes Resendiz is responsible for the carnitas-filled monstrosity. 

Credit: @luisbnava / Twitter

The organizer of the event came up with the idea in 2011, when he promised his uncle —the head of Queretaro’s gastronomical council— that he would make the world’s biggest carnitas taco. 

Apparently, the Guinness record committee declined several applications prior to Paredes’.

Alejandro Paredes said the Guinness organizing committee had already declined five previous applications for ‘the world’s biggest carnitas taco’, so he waited until he knew he could fulfill all the requirements necessary to qualify for a world record.  “We used certified workers with history in Querétaro,” said Paredes. “We complied with all the regulations of the Guinness contract. All of the carnitas were made today, everyone had the proper equipment and, most importantly, we shared the food with all who attended.”

Guinness World Records does not award prize money, but Paredes said that if they raise any money as a result of the record, it will be donated.

“If we earn even one peso, it will be donated to the DIF family services center, because Querétaro should be the best state in Latin America,” he said.

For Reséndiz, the achievement was not only a world record, but also a personal best.

“I broke my own record because the last taco I made was 75 meters long. It was registered, but not certified. I hope that all 1500 people can eat. We began at six in the morning and we won’t go home until the volunteers feed the visitors and the taco is gone,” he said.

The enormous taco fed 1500 attendees. It took more than 25 chefs and 150 gastronomy students to prepare the record-breaking feat. The huge team of cooks started preparing the food 12 hours prior to the assembly of the taco. 

Queretaro managed to take Guadalajara’s record. 

The 102 meter long taco, made in Queretaro, broke the record that had been set by Guadalajara with its 75 meter long taco a few years prior.

But why carnitas in Queretaro?

Credit: donmacizo / Instagram

In Mexico, each state has its own culinary traditions and local plates — ‘carnitas’ is not typical of Queretaro, so why did they decide to make this particular taco?

“I recognize that there are other states in the country, like Michoacán, where they make delicious carnitas, but here in Querétaro there are seven different styles,” Paredes said. Alejandro Paredes claims to have conducted a study to find our which food was most consumed in his state, and voila, he found out that the people of Queretaro love carnitas. 

Carnitas are made by cooking the different parts of the pig in giant copper or stainless steel pots. The meat is traditionally seasoned with a mineral salt called tequesquite, but there are many different regional variations.

Local tourist agencies, taqueros, and municipal authorities plan to share the news about the record-breaking event, to promote tourism in the area and to invite taco-lovers everywhere, from Mexico and the world, to visit Queretaro and try its delicious carnitas.