Culture

The Mexican Government Tried To Say Pinche Gringo BBQ’s Name Was Too Vulgar, But They Won A Case Letting Them Keep It

Six years ago, United States native Dan DeFossey and Mexican Roberto Luna took a chance when they opened a BBQ restaurant in the Mexico City neighborhood of Narvarte. Their idea was simple in thought, create a food environment where both U.S. food and Mexican culture meet. It was an idea that was rooted in building a bridge between both countries in increasingly divided times. 

“We want to be a cultural center where we offer a variety of activities and a bridge between Mexico and the United States,” DeFossey told Mexican newspaper El Economista back in March. “We want to send a message that there is no wall between us. This place is a letter of friendship between Mexico and my country.”

While the restaurant has seen success and has even opened a second location in Anáhuac, there has also been controversy that until recently put Defossy and Luna in legal trouble. That is mainly due to their restaurant’s name, Pinche Gringo BBQ.

The controversy stemmed from Article 4 of the Industrial Property Law in Mexico that states that “a brand cannot be registered if it is deemed to be contrary to the morals and good manners of society.” In this case the word “Pinche.”

Credit: pinchegringobbq / Instagram

The ordeal started about five years ago when Defossy and Luna attempted to register the restaurant’s name but immediately faced legal challenges. This stemmed from the use of the word “pinche”, essentially meaning “damn” but also used as an offensive term, in its business name.

The term was found offensive and not suitable for registering according to Article 4 of the Industrial Property Law (LPI) prohibits the registration of brands whose contents or form are contrary to the morals and good customs of society. The two didn’t agree with the decision and launched a five-year legal battle to register its name. 

Defossy and Luna put forth two factors to defend the use of the name. Both made the argument that “pinche” is also used in some parts of the restaurant industry to describe “kitchen assistant” in formal Spanish. The term is also part of the fabric of the restaurant’s mission in creating  “fraternity and camaraderie between citizens of the United States and Mexico.”

“From a gastronomic point of view, the word pinche refers to a cook . . .” Alejandro Luna de Olivares, the owners’ lawyer,  old the magazine Forbes México.

After a long legal battle, the restaurant was allowed to keep it’s popular name after the courts ruled in their favor.   

Credit: pinchegringobbq / Instagram

“. . . The case reached a collegiate district court and our main argument was that the fourth article of the law is against the constitution because IMPI must not be the arbitrator of morals and good manners,” Luz Elena Elías, another lawyer who represented Pinche Gringo restaurant, told the Mexico Daily News. “In the end, the court ruled in our favor,” she said, noting that the court decision sets a precedent for the use of the term “pinche” in a brand going forward. 

Defossy and Luna are happy to put this legal trouble in the rearview mirror and continue to grow their restaurant chain. This also means they can finally make products with the business’s name, which was previously not an option due to the pending legal case. 

“The future is very bright. We have a lot of ideas to grow Pinche Gringo. We have plans to open a luxury restaurant with . . . more gourmet food but with a casual atmosphere,” DeFossey said. “What matters most to us with the concept of El Pinche Gringo is to bring about a change and I think we’re achieving it.”

That change goes beyond just their name but how the business is run from the inside out. That starts with the more than 100 employees whom a large majority are Mexicans who were deported from the U.S. after living the majority of their lives there. This is part of El Pinche Gringo’s philosophy and a testament of what they believe in building bridges not walls. 

“When someone comes into this house [El Pinche Gringo] it’s as if they’ve arrived in Austin, Texas, and for two hours you have the chance to get up close to a little bit of the food and culture of the United States in an environment where social classes or where you come from don’t matter,” DeFossey says. “When you leave, you return to Mexico, my country for the last 10 years.”

READ: He Was Injured In The Hard Rock Hotel Collapse And Gave An Interview To The Media, Now He’s Being Detained By ICE

WATCH: Singer Cuco Is Teaching Fans How To Make Authentic Enchiladas Verdes From His Abuelita

Culture

WATCH: Singer Cuco Is Teaching Fans How To Make Authentic Enchiladas Verdes From His Abuelita

Tasty / Facebook

Cuco may have become synonymous with dreamy Spanish indie bedroom pop, but he can also make some mean enchiladas verdes just like his abuelita used to make. In a recent recipe video by Tasty, Cuco explains how he got his name. “Cuco came from my mom saying I was crazy, like “coocoo,” cause I was a goofy kid. My grandparents speak Spanish, so they would say I was el Cuco,” he tells Tasty. The 21-year-old singer wanted to show us how to make proper enchiladas verdes because it’s the food he grew up eating, thanks to his mom, and has become one of his favorite dishes.

Here’s Cuco’s recipe, and all the other Mexicanos telling him that their abuela makes it different.

Start with fresh tomatillos, serrano peppers, and garlic.

CREDIT: TASTY / FACEBOOK

I repeat. Cuco does not buy canned or jarred enchilada verde salsa. He makes them like a true abuela.

“If you want your salsa to be spicy, you can up the number of serrano peppers. If you like it more mild, I recommend using maybe like one or just like half a serrano pepper. You can also remove the seeds,” Cuco advises his Tasty viewers. “I personally like spicy, so I put serrano peppers to make it hot.”

Cuco isn’t about seedless salsa verde, y’all. He also reveals that he knows more than just how to make good enchilada verde salsa. He knows the why of it all.

“The reason we boil the tomatoes, onions, garlic, and the serrano peppers, is because we want to maintain the green color. If we were to roast the ingredients, we’d get more of a browner salsa,” he says in the video, casually blowing our uneducated minds.

After boiling everything to your liking, you just blend it all up in a blender, adding water until it becomes the consistency you want in a good enchilada salsa. Then, add the mixture to a pan and saute to bring out the flavors even more. Voila! You’ve made salsa verde. Now, add a thin layer at the bottom of your baking dish.

Don’t be lazy. Fry your tortillas for Cuco-approved enchiladas.

CREDIT: TASTY / FACEBOOK

“It’s definitely worth taking extra time to fry tortillas. A crispier tortilla is more likely to hold its shape while baking and the enchiladas will be less mushy,” Cuco sagely offers like an abuelita would. “After you finish frying your tortillas, you’ll dip them in the remaining salsa. This will make them easier to roll and ensure they won’t dry out while baking,” he added, proving tradition runs deep in this indie artist.

Once you dip the fried tortillas in the salsa, you just to add shredded rotisserie chicken (or the vegan meat of your choice) to the center of the tortilla, and roll.

“We’re using rotisserie chicken here but this recipe is also good if you have any kind of leftover chicken you’re trying to get rid of,” Cuco says, reaching full hay-comida-en-la-casa status at the mention of leftovers.

After you’ve rolled the tortillas, you’ll want to take Cuco’s advice and “be sure to arrange them seam-side down” in the baking dish, so that “they’ll continue to hold its shape and filling during baking.” Top the enchiladas with the remaining salsa verde, and heap plenty of cheese on top. “I go crazy with the cheese. It’s just fire,” Cuco confesses to the outlet. Put it in the oven and broil for 3 minutes. Top off the cooked dish with cilantro and crema to help balance the spices of the salsa verde, and you’ve got yourself Cuco-approved enchiladas verdes.

Cuco thinks its “crucial” for people to try real Mexican food.

CREDIT: TASTY / FACEBOOK

“I think it’s just really crucial to go try Mexican food if you haven’t tried it before because it expands beyond tacos,” he urged Tasty fans. “Tacos are good but there’s a lot more really good dishes in the culture – enchiladas verdes, chilaquiles, tortas, pozole. There’s good food everywhere. It’s good to know where the good food spots are at in your city.” 

Cuco has proven to be a master of both English-language and Spanish-language indie pop music, often gifting us Latino-American Spanglish speakers the gift of Spanglish love songs. We’re even more in love with you, Cuco, given the way to our collective heart is good abuelita food. “I think food really connects people. Music and food are both like art,” Cuco himself said in the Tasty video. That makes Cuco a Renaissance Abuelo.

Watch the full video below.

Enchiladas Verdes Con Pollo As Made By Cuco

Watch as Cuco teaches us how to make his family's delicious enchiladas verdes, made easy with rotisserie chicken and homemade salsa. Follow Cuco on Instagram: http://instagram.com/cucopuffs

Posted by Tasty on Tuesday, November 26, 2019

READ: The Laziest Food Hacks In All Of The Land Would Send Your Abuela To The Chancla

15 Of The Most Tragic And Outrageous Fails From 2019

Entertainment

15 Of The Most Tragic And Outrageous Fails From 2019

When Swedish model Hilla Abrahamson spent her first moments of the year being drenched by a bottle of champagne:

https://www.facebook.com/watch/?v=525824791154393

She really took poppin’ bottles to the extreme.

When this little boy tried to place a couple of rogue water bottles back where they belonged . . . and then this happened:

credit: reddit user tw272727

He was just trying to be helpful!

When Space X’s Mk1 Starship failed its nitrogen pressure test:

https://i.gyazo.com/93a7ec56047fd30a9cf11bd0aedb29cb.gif

Credit: r/Piscator629 | Reddit

Just last month, SpaceX’s Starship Mk1 prototype suffered a major structural failure on its Boca Chica launchpad in South Texas. Looks like the Mk1 won’t make it to the moon (or Mars), after all.

The time someone stamped this on at least one $5 bill:

Yeah…that’s definitely not the White House. Although, let’s be real—even if it was, Trump barely even lives there. He owns a long list of properties, and until September of this year, he listed New York as his primary state of residence. Since then, his primary residence has been listed as Mar-a-Lago, Florida—not Washington, D.C.

When this person tried to get a pentagram tattoo, but ended up repping the Star of David:

Credit: r/iamtheundefined | Reddit

There’s nothing wrong with getting a Star of David tattoo, especially if it holds special meaning for someone. But if your aim was a pentagram . . . well, those symbols mean very different things. At least this person didn’t notice until someone broke the news to her.

Oh, and the time Ariana Grande got the kanji for “Japanese BBQ Grill”—later “Japanese BBQ Finger”—tattooed on her hand:

Poor Ari . . . it’s an honest mistake, and she’s definitely not the only person to get a badly translated tattoo. This whole ordeal was truly an epic saga for the internet, though. In case you missed it: Ariana Grande wanted to get a Japanese kanji tattoo to celebrate the release of her album Seven Rings. But when her tattoo was finished, it quickly became clear that it read “shichirin,” which means is a Japanese-style grill. Later, when she misinterpreted advice from her Japanese tutor and tried to edit the original tat, she ended up with ink that now means “Japanese BBQ finger.” Yikes.

When a street in Brooklyn was mysteriously covered in raw chicken, with no explanation:

BuzzFeed tried to investigate this bizarre occurrence, but still hasn’t come up with answers. Whether the chicken fell off a delivery truck or was placed there as experimental art . . . this was an undeniably epic fail.

When Joe Biden said he wasn’t ready to legalize marijuana, and Cory Booker responded like this:

Joe Biden’s stance on marijuana is seen as a problem by many reform advocates. Not only does the criminalization of marijuana put Black and Latino folks at a disproportionate risk of incarceration, but it can create difficulties for people who require the use of medicinal marijuana products. However, Cory Booker’s response, though it definitely drew laughs, apparently got him in trouble with his mom.

She allegedly responded like so:

“Did you really accuse the vice president of the United States of smoking marijuana on national TV? Did I raise you better than that?”

When this hamster was photographed “eating oats” and “not” engaging in illicit activities:

Credit: r/starrycub | Reddit

Suuuuure.

The time an audience member of RuPaul’s talk show won a ticket to see Paula Abdul in Vegas and reacted like this:

Maybe this woman was uncomfortable being in the spotlight. Either way, please note how Paula is clapping. Please also note how this woman just does not react. Hilarious.

When teens were doing the #KylieJennerChallenge to the horror of dermatologists everywhere:

In response to the #KylieJennerChallenge, dermatologists warned against its dangers. Turns out treating your lips this way can not only produce immediate bruising and swelling, but it can also damage the collagen in your lips and make them even less plump in the future.

When a large, mildly-poisonous snake escaped inside the Bronx zoo:

Did they ever find it? We don’t know.

When the fortune cookie factory forgot to hire a proofreader:

Credit: reddit user Mercury90210

When this Twitter user almost burned down her house on Thanksgiving:

She didn’t even get to calm down with a piece of pumpkin pie! Well, better to burn the dessert than your entire house.

When Trump tried to get away with abuse of power that may end up in impeachment (oops!):

CNN/ Twitter