Culture

Nike Is Dropping The “Los Primeros Pack” Designed By Latino Street Artists For Hispanic Heritage Month And They Went All Out

Nike has commissioned four Latino artists to launch a collection of sneakers for Hispanic Heritage Month. Spanning the “month” between September 15th to October 15th, Hispanic Heritage Month has been a controversial celebration in the U.S. The celebration was started by President Lyndon B. Johnson in 1968, and expanded by President Ronald Reagan in 1988, when it was also signed into law.

According to the Hispanic Heritage Month website, the September 15th to October 15th “month” was chosen to encapsulate a bunch of different Independence days.

“The day of September 15 is significant because it is the anniversary of independence for Latin American countries Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on September 16 and September18, respectively. Also, Columbus Day or Día de la Raza, which is October 12, falls within this 30 day period.”

Celebrating Christopher Columbus is obviously still controversial for many, with good reason.

However, Nike took this “Heritage” month as an opportunity to both work with Latino artists and to drop some dope kicks.

This Air Max 1  was designed by Chilean artist Wasafu, with inspiration from the traditional body paint of The Ona People.

Credit: Nike

According to Nike, this shoe is nicknamed the “Nomad.” Designed by Chilean artist Wasafu, the shoes take inspiration from the nomadic Ona people, also known as the Selk’nam, of the Patagonia region of southern Argentina, Chile and the Tierra del Fuego Islands. The Ona were known for navigating unforgiving conditions, and their unrelenting hope in the face of adversity comprises the spirit of this design, and their traditional body paint inspired the look. The Ona was once a thriving tribe is now extinct. Their language is only spoken by one descendent, a linguistic genius that goes by the name Keyuk.

A pattern made up of several Latin American symbols is used by Chilean artist INTI on the Classic Cortez.

Credit: Nike

The idea behind this Classic Cortez design from INTI is that we are many different Latin American cultures, but are one people. The “One Heart,” Cortez takes inspiration from several Latin American designs and weaves them into one tapestry.

Saner took one of the most iconic shoes in Nike’s arsenal, the Air Force 1, and turned it into a jaguar monster. 
Credit: Nike

The “Master Jaguar” Air Force One takes inspiration from native cultures in Latin America that believed in the magic of jaguars as a spiritual animal. It’s definitely one of the coolest shoes in the series. Street artist Saner takes inspiration both from actual jaguars, using a spotted fur print and the mask art he is known for on the heel of the shoe.

Brazilian artist POMB created a beautiful collage on the iconic Air Jordan 1 that would rival any street mural in your neighborhood.

Credit: Nike

POMB is a designer and urban artist from Sao Paulo. According to his website, in addition to being a muralist and engraver, he is into large-scale collages, as well as sculpting totem poles and masks from wood. POMB used a vivid and colorful mural collage on the tongue of the Air Jordan 1 adding an equally impressive and intricate suede design to the rest of the shoe. Entitled “É tudo nosso” or Portuguese for “it’s all ours,” a popular Brazilian expression meaning “we are everything and from all places – it’s all ours!


Keep your eyes peeled for the shoes, which go on sale starting this week in limited quantities.


[H/T] NIKE/ SneakersBR

READ: Legendary Artist Mr. Cartoon Joined Forces With Nike Again To Bring Us A New Set Of Nike Cortez


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A Teen With Cerebral Palsy Helped Inspire And Design Nike’s ‘No Hands’ GO FlyEase Shoes

Fierce

A Teen With Cerebral Palsy Helped Inspire And Design Nike’s ‘No Hands’ GO FlyEase Shoes

Since its founding in 1964, the Nike brand has become the world’s largest supplier and manufacturer of athletic shoes and other types of sports equipment. In so many ways, the Nike brand has inspired the world of fashion and athletic wear. So much so in fact that in recent years fashion and sportswear have developed a synergy of sorts where today’s models can be seen marching down couture runways in Nike sneakers and athletic gear. Still, when it comes to sportswear brands the accessibility of footwear remains overlooked.

Sixty-one million people in the US live with a diagnosed disability but few brands carry adaptive and or accessible shoes for people who are unable to put shoes on independently.

Fortunately, brands are working to make a change. Including Nike.

Yesterday, Nike debuted the GO FlyEase Hands-Free sneaker which was inspired by a letter written to the brand by a teenager with cerebral palsy.

The hands-free shoe was built with accessibility in mind and gives wearers a chance to slip in and out of the shoe without the use of hands. The shoes feature a “bi-stable hinge that enables the shoe to be secure in fully open and fully closed states” and has a tensioner that imitates the motion of kicking off a shoe to make getting in and out of the GO FlyEase easy. No hands required.

The incredible shoe has an incredibly inspiring story.

The team behind the GO FlyEase was inspired to create the shoe after receiving a letter in 2012 from Matthew Walzer, a teen with cerebral palsy. At the time, the teen asked Nike to create an athletic shoe for disabled people.

“The original concept behind this shoe was to support our adaptive athletes better.  And we just quickly, throughout the process, found that this shoe was really universal,” one of the designers who created the shoe explained in a video about the shoe called “Behind the Design” video. “You always design for the most extreme case, that’s the hardest thing to do. And then it opens it up to everybody.”

According to FastCompany, the original prototype for the Go Flyease was designed for a Nike employee who had survived a stroke. Walzer’s letter inspired Nike to invite him to collaborate on the design of the original adaptive shoe.

Speaking about the shoe, Walzer wrote “The FlyEase is for people of all abilities. Remarkable that one letter almost nine years ago continues to bring about so much change. A dope concept especially for adaptive athletes — let’s hope these shoes are widely accessible for those with accessibility needs.”

For now, Nike Members will have exclusive access to the shoe first.

The first launch of shoes shows that it includes three different colors and will be expected to hit shelves later this year for $120.

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Nike Signs This 8-Year-Old Soccer Prodigy At Younger Age Than Messi And Neymar

Entertainment

Nike Signs This 8-Year-Old Soccer Prodigy At Younger Age Than Messi And Neymar

Nike has long been known to scout some of the world’s greatest sports talents, especially when it comes to the world of soccer. It began with Neymar, who signed with the multinational corporation at the age of 13. That trend continued with Real Madrid’s Rodrygo, who, at the tender age of 11, became Nike’s youngest-ever affiliated athlete after dazzling at a youth tournament in New York.

But the bar has been raised once again. This time with an 8-year-old player who considered the next great prospect in Brazilian soccer.

Brazilian football prodigy Kauan Basile has signed with Nike at just 8-years-old.

Kauan Basile is just 8-years-old and he’s already playing for the Santos’ U-9 indoor football team. But now he’s just made history as the youngest player ever to sign a deal with Nike.

“I am very happy with the opportunity to play for Santos, as well as the contract. I like to play football,” Kauan Basile told Gazeta Esportiva

According to reports, the contract with Nike is guaranteed over three years, and there’s an option to extend it for two more. He’s now the youngest player in the world to sign with Nike. Even at the end of his contract, Basile will still be younger than both Messi and another ex-Santos kid, Neymar, in signing his first deal at Nike.

Messi put pen to paper on his first Nike contract aged 15, while Neymar was 13.

The kid is generating tons of buzz worldwide.

Basile’s agents, Mengoni Sports, revealed the news of the Nike deal with a proud post on social media. They wrote: “Today Kauan broke the record of being the youngest player in the WORLD by signing a contract with Nike!”

The post went on to add that “He is pure talent! He has football in the soul, in his heart and in his DNA.”

The sports world has reacted with excitement, especially across Brazil where football plays reach God-like status.

Football runs through Basile’s blood.

Like so many of football’s greats, Basile has the tradition of football in his blood. Both his father and great-grandfather both played professionally. His father Andrezinho was on the roster for Corinthians during his playing days.

And his dad couldn’t be more proud of his son going on to such major success, saying he’s ready for superstardom. He said: “He is a player with an absurd will to win. He has a lot of technical quality.”

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