Culture

Nike Is Dropping The “Los Primeros Pack” Designed By Latino Street Artists For Hispanic Heritage Month And They Went All Out

Nike

Nike has commissioned four Latino artists to launch a collection of sneakers for Hispanic Heritage Month. Spanning the “month” between September 15th to October 15th, Hispanic Heritage Month has been a controversial celebration in the U.S. The celebration was started by President Lyndon B. Johnson in 1968, and expanded by President Ronald Reagan in 1988, when it was also signed into law.

According to the Hispanic Heritage Month website, the September 15th to October 15th “month” was chosen to encapsulate a bunch of different Independence days.

“The day of September 15 is significant because it is the anniversary of independence for Latin American countries Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on September 16 and September18, respectively. Also, Columbus Day or Día de la Raza, which is October 12, falls within this 30 day period.”

Celebrating Christopher Columbus is obviously still controversial for many, with good reason.

However, Nike took this “Heritage” month as an opportunity to both work with Latino artists and to drop some dope kicks.

This Air Max 1  was designed by Chilean artist Wasafu, with inspiration from the traditional body paint of The Ona People.

Credit: Nike

According to Nike, this shoe is nicknamed the “Nomad.” Designed by Chilean artist Wasafu, the shoes take inspiration from the nomadic Ona people, also known as the Selk’nam, of the Patagonia region of southern Argentina, Chile and the Tierra del Fuego Islands. The Ona were known for navigating unforgiving conditions, and their unrelenting hope in the face of adversity comprises the spirit of this design, and their traditional body paint inspired the look. The Ona was once a thriving tribe is now extinct. Their language is only spoken by one descendent, a linguistic genius that goes by the name Keyuk.

A pattern made up of several Latin American symbols is used by Chilean artist INTI on the Classic Cortez.

Credit: Nike

The idea behind this Classic Cortez design from INTI is that we are many different Latin American cultures, but are one people. The “One Heart,” Cortez takes inspiration from several Latin American designs and weaves them into one tapestry.

Saner took one of the most iconic shoes in Nike’s arsenal, the Air Force 1, and turned it into a jaguar monster. 
Credit: Nike

The “Master Jaguar” Air Force One takes inspiration from native cultures in Latin America that believed in the magic of jaguars as a spiritual animal. It’s definitely one of the coolest shoes in the series. Street artist Saner takes inspiration both from actual jaguars, using a spotted fur print and the mask art he is known for on the heel of the shoe.

Brazilian artist POMB created a beautiful collage on the iconic Air Jordan 1 that would rival any street mural in your neighborhood.

Credit: Nike

POMB is a designer and urban artist from Sao Paulo. According to his website, in addition to being a muralist and engraver, he is into large-scale collages, as well as sculpting totem poles and masks from wood. POMB used a vivid and colorful mural collage on the tongue of the Air Jordan 1 adding an equally impressive and intricate suede design to the rest of the shoe. Entitled “É tudo nosso” or Portuguese for “it’s all ours,” a popular Brazilian expression meaning “we are everything and from all places – it’s all ours!


Keep your eyes peeled for the shoes, which go on sale starting this week in limited quantities.


[H/T] NIKE/ SneakersBR

READ: Legendary Artist Mr. Cartoon Joined Forces With Nike Again To Bring Us A New Set Of Nike Cortez


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This Is The Trippiest Commercial I’ve Seen But Somehow Cardi B And Reebok Make It Work And I Can’t Stop Watching

Entertainment

This Is The Trippiest Commercial I’ve Seen But Somehow Cardi B And Reebok Make It Work And I Can’t Stop Watching

Reebok / YouTube

She has never shied away from getting the biggest, baddest, sharpest and most decorated nails around. But now Cardi B has been taken to the next level in the nail game with nails that come to life with just a thought and can act as new limbs.

In the latest campaign for her brand partnership with Reebok, released Tuesday, the rapper takes viewers to the beauty salon. 

Cardi B highlights her famous nails in latest ad with Reebok and it totally works.

Credit: @DailyMailCeleb / Twitter

A sneaker deal is a rapper’s rite of passage. And Cardi B has famously partnered with Fashion Nova and Steve Madden in the past, but last November she announced she would partner with Reebok, the classic sneaker and athletic-clothing brand.

On Tuesday, the company released a new advertisement, and at its center is the “Press” rapper. It’s absurdist, attention-grabbing, and completely Cardi B.

The video is next level Cardi B realness.

Credit: Reebok / YouTube

While chatting with a friend under hair dryers everyone in the shop is alerted to Cardi’s one untied sneaker. Without missing a beat, she wills her already long, pink, jewel encrusted nails to do the task for her.

The video sees her nails grow a few feet and work independently to tie up her shoe before retreating back to a more normal length. 

With a freshly tied pair of Reebok’s Classic Club C, she turns to a customer and simply says ‘nailed it.’ Living!

These are the hot tenís she’s rocking in her new commerical that she also played a part in designing.

Credit: @CardiBCrew / Twitter

Reebok spoke on the collab with Cardi, and said, “The film is a salute to Cardi’s own life experience, which saw her challenge expectations to become a self-made maven and incorporates boundary-pushing nail art that has become an iconic feature of her style.”

As for the shoes, Reebok describes vintage Club C’s as , “Take it down to pure essence with clean lines and a classic lineage. A Union Jack symbol along the side profile calls up heritage style. No excess, no riffraff. Made for icons.

And the shoes are currently on sale for $75.

People are absolutely living for her ad with the sneaker brand.

Credit: @CardiBCrew / Twitter

Even though it looks like, at least on Twitter, people didn’t even realize the rapper had a collab with Reebok.

But her ad seems to be working because people are already posting screenshots of them buying Cardi’s new shoes.

While some are calling the ad absurd and totally attention grabbing. But ain’t that straight up Cardi B?

Credit: @TheCuty / Twitter

I wouldn’t want anything less from Cardi B.

READ: The Debut Trailer For ‘Hustlers’ Opens With J.Lo Showing Constance Wu How To Pole Dance And It’s Already The Sexiest Scene I’ve Seen In A Movie In A Long Time

Snoop Dog Just Called The U.S. Men’s Soccer Team ‘Sorry’ And Is Demanding Equal Pay For The Women’s Team

Entertainment

Snoop Dog Just Called The U.S. Men’s Soccer Team ‘Sorry’ And Is Demanding Equal Pay For The Women’s Team

The U.S. Women’s National Soccer team deserve every ounce of praise and glory. Yesterday’s incredible 2-0 win against the Netherlands, made them World Cup champions once again and brought the women a tremendous amount of support both as fantastic players and as passionate activists for women’s rights. The U.S. Women’s team has taken on a legal battle, complaining to the Equal Opportunity Employment Commission, against their employer the United States Soccer Federation for gender discrimination, and they’re demanding equal pay. So what will it take? They certainly have support from their fans. If you missed yesterday’s game, here’s a short recap: after the women scored their winning goal and everyone was celebrating on the field, the crowd at the stadium in Lyon, France began to chant “equal pay” — so there’s no hiding the appalling disparity now.

There’s even more support for the women’s team as major sponsorships is putting these female athletes on a massive center stage.  

Fresh off the heels of a great championship game, the U.S. Women’s National Soccer team is now the star of a new Nike ad that is resonating with feminists everywhere. 

Nike Youtube.com

The commercial is dramatically cool with its black-and-white aesthetic and features star players including Crystal Dunn, Alex Morgan, Alyssa Naeher, Tobin Heath, and of course, Megan Rapinoe. A woman’s voice in the ad says, “I believe that we will be four-time champions and keep winning until we not only become the best female soccer team but the best soccer team in the world. And that a whole generation of girls and boys will go out and play and say things like, ‘I want to be like Megan Rapinoe when I grow up,’ and that they’ll be inspired to talk and win and stand up for themselves.”

The empowering commercial also touches on the women’s team’s demand for equal pay.

Nike Youtube.com

The team has made it no secret that they’re suing the U.S. soccer for gender discrimination. According to Glamour, “the women’s team made $20 million more in revenue than the men’s team did last year—while making four times less.” The U.S. Men’s team has never won a World Cup. And this fight for equal pay isn’t new. 

“I think that we’ve proven our worth over the years,” Carli Lloyd, the 2015 FIFA women’s player of the year, said in an interview on NBC’s Today show back in 2016. “Just coming off of a World Cup win, the pay disparity between the men and women is just too large.” Four years later, nothing has changed. Perhaps this second-consecutive World Cup win and the new Nike commercial will help improve things for good.

The ad is aimed to inspire young girls and boys alike, as well as soccer fans new and old.

Nike Youtube.com

“I believe that we will make our voices heard, and TV shows will be talking about us every single day and not just once every four years,” the ad continues. “And that women will conquer more than just the soccer field by breaking every single glass ceiling and having their faces carved on Mount Rushmore; and that we’ll be fighting not just to make history, but to change it—forever.”

If naysayers need another reason to argue that the women’s soccer team doesn’t bring in as much money as the men’s (which is not true), here’s another indicator that they’re wrong:

The women’s Nike jersey is outselling the men’s.

Nike Youtube.com

“The USA women’s home jersey is now the number one soccer jersey — men’s or women’s — ever sold on Nike.com in one season,” Nike CEO Mark Parker said in the company’s earnings call, according to the Women In The World News

Fans on social media are praising Nike for their latest ad.

Perfect timing, right?

Even Snoop Dog called out the equal pay injustice the women’s team has long endured.

In a post to his Instagram page, the rapper broke down why he thought it was unfair for the women’s team to be paid less than the men’s saying “Food for thought. Shout out to the USA Women’s Soccer Team for their fourth World Cup, but what I want to talk about is that they only get $90,000 per player, but the men, if they win, they get $500,000 per player.”

It’s almost as if Nike knew the U.S. women’s team was going to win. But didn’t we all?

Perfect words for a perfect team that deserves a raise. 

If you didn’t get emotional watching that… you have no heart!

This team has done so much for the sport. 

What is there left to say but “Equal pay! Equal pay!”

The women’s team is still under litigation, but we will definitely be ready for that final ruling that says these women must get equal pay — or more, especially as returning World Cup champions. 

Nike strikes again with another powerful commercial.

Oh, it was us too. We couldn’t stop with tears. We were cheering and crying at the same time!

Here’s the entire commercial below.

Let us know what you think of the ad. 

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