Culture

This Mexican Hotel Will Give You Unlimited Tequila And Let You Sleep Inside A Tequila Barrel

Listen up tequila lovers – we’ve found your new HQ. And it’s time we spread the word. 

Forget fancy vineyard buggy tours, or brewery visits. Mexico has really upped the game on boozy vacations. 

Because, guys. GUYS. We’ve found a boutique hotel in Mexico that lets you sleep inside a massive tequila barrel. 

No, but really. 

How’s a weekend surrounded by an unlimited supply of tequila, sound?

Welcome to the Matices Hotel de Barricas, Mexico, where guests can eat, sleep, drink and dream tequila. 

It’s the only hotel in the world that’s set on a tequila farm and distillery, and that offers bungalows shaped like barrels amongst agave (I mean… that is pretty niche). 

And we’re obsessed.

I repeat: they’re set among vast fields of agave plants.

Not only will you be able to sleep in a barrel that mimics the ones they use to brew tequila, you’ll be able to IMMERSE yourself in the tequila-universe for however long you’re there for (how’s a lifetime sound?).

Here are all the things you never knew you needed to know about how to sleep in tequila barrels.

It’s set in the pueblo magico of… Tequila, Mexico.

It only seems good ‘n fair that this hotel is based smack bang in the heart of Tequila, Jalisco. 

Spoiler alert – Tequila is the tequila capital of the world. It’s become something of a tourist hotspot for tequila fans hoping to learn more about this golden elixir. After all, agave plantations in the area have been churning out the good stuff since the 16th century! 

And we can’t get over how beautiful the grounds are. 

Credit: marnbannon / Instagram

Open the large front-door of your personal barrel, and you’ll be greeted with rows upon rows of blue agave – the stuff tequila is brewed from.

Ok, so maybe it’s not a traditional ‘detox’ vacation, the hotel is located far from the bustle of the city.

The whole place is owned by a world-renowned distillery called Hacienda Tequilera La Cofradía. The hotel itself only opened in 2017, but word is spreading like wildfire!

And it’s easy to see why. 

 Four walls? Boring. Corners? Yawn. 

Credit: maticeshoteldebarricas / Instagram

The hotel offers 22 wooden barrel rooms with a range of suites – from the ‘Aged King’ and ‘Silver King’, to the ‘Extra-Aged King’. 

Each barrel room can fit up to two guests and comes with a king-sized bed, rainshower air-conditioning, fridge and more. There are curved glass windows on the ceiling and some cute, kitsch wall paintings that give off some very Wild West vibes. 

Sure, it’s no Ritz but hey – we’d pick unlimited tequila and rustic charm over fancy bar soap, most days. 

The hotel also offers ordinary rooms for those travellers who, for some unfathomable reason, might not want to spend the night pretending to be your favorite liquor. 

I mean, do you really love tequila if you don’t want to…  be tequila? 

I mean, it’s basically a boozy hobbit hole for adults.

Credit: haciendasycason / Instagram

Tequila is aged in a barrel and comes out better. Be the tequila. 

Rest in here, come out e l e v a t e d. 

The grounds are also pretty freaking cool.

Credit: Tequilacofradia.com

That picture above is their La Taberna del Cofrade – a restaurant and bar that’s 4.5 meters (15 feet) deep underground! 

Other cool spots around the hotel grounds include their The La Cofradía Tequila Site Museum that lays out their impressive achievements and history across 5 exhibition halls. There’s also an ‘Art in Fire Ceramic Factory’ where the ceramic structures and containers for tequila are made. 

There’s also a very cool aging room where the tequila is stored in protective oak barrels until it’s ready for glugging. 

And naturally, there’s a tequila shop where you can pick out some bottles to bring home to those who so foolishly didn’t join you on the best vacation ever. 

You’ll also be able to get up-close and intimate with how the tequila is made.

After all, the hotel is connected to the La Cofradia tequila factory and is just a quick stroll away. 

You’ll be able to stoke the fires of your tequila obsession with a fascinating guided tequila tour of the factory where you’ll learn all about tequila farming and distillation. 

The distillery is said to use some pretty impressive modern distillation techniques. However, they use some of their same old recipes in order to make some of the world’s best tequila. 

Wanna get hands-on? You can help out the farmers working in the field, design ceramic containers and tequila bottles, or even distil your own tequila from scratch! 

Okay sure, but when’s the drinking start?

Credit: zori.ramos1173 / Instagram

We thought you’d never ask. According to reviews, you’ll be greeted with a welcome drink on arrival – tequila shots, naturally. 

You’ll also get the chance to do some free taste testing. We’d definitely recommend jumping every chance to drink from the source – Casa Cofradia is responsible for some pretty awesome tequilas. 

They include the spicy Agave Loco, and Astral, a tequila repped by the former ‘Most Interesting Man in the World’, Jonathan Goldsmith. 

Best of all – you can drink and go straight to bed. If emerging, slightly hungover from a barrel, doesn’t sound like fun we don’t know what does. 

And minus the regrets. No regrets here. 

Lastly – you’ll also be a stone’s throw from the lovely Tequila township.

There’s a handy free shuttle that goes between the hotel and Tequila town itself – conveniently rich in waterfalls, volcanoes and pre-hispanic ruins.

If you find some sober moments and are in the mood for adventure, feel free to jump on a horse, explore the area on a bike or dirt bike, or simply hike the rolling hills of this gorgeously old-school region of Mexico. 

So go on – live your best life. And by that we mean, spend a night in an oversized barrel. You owe it to yourself. 

I mean, just leaving this here… 

Credit: tequilacofradia.com

Because if you haven’t slept in a Tequila barrel in a field of majestic agave plants, have you ever truly lived? 

READ: Here Are Some Of The Tequila Brands Keeping The Beloved Art Of Creating The Liquor Alive And Well

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

Entertainment

The Steelers Will Have Their International Game This Year, And They Want To Play In Mexico For Their Fans

steelers / Instagram

It’s official, the Steelers will have their international game this year, but the place is not yet confirmed. Previous exhibition games were held in Montreal, Barcelona, London, and Tokyo. It’s been years since the team competed directly south of the border. And since Mexico is the home to one of largest fan bases of the Pittsburgh Steelers, they want to play their international game against the Jacksonville Jaguars south of the border

This time, the Pittsburgh Steelers are looking forward to playing in Mexico. 

The Steelers are happy to play an international game, but they have a clear preference for where that game would be. The president of the Pittsburgh Steelers, Art Rooney, said, “We continue to raise our hand and say we’re interested in playing a game in Mexico.”  

The Steelers are expected to have an international game this year like they have in previous years.

One of them is their match against the Jacksonville Jaguars. Meanwhile, it has been rumored that the Jaguars will have a game in London sometime this year.

People are already showing their excitement on social media because who doesn’t want to see the Steelers playing in Mexico.

“I need the best seat for the event of the year” tweeted one user. “I’ll sell my soul to be there,” wrote another die-hard fan. 

Mexico is home to a large portion of the Steeler Nation.

Steeler Nation, as their fans call themselves, proudly wear black and gold in Mexico. Fernando Camacho, a Mexican fan shared this saying in Spanish in an interview with ‘Behind the Steel curtain’, “Mi Corazon y mi alma son Amarillo y negro pero mi pasion y mi orgullo son de acero.” (My heart and soul are Black and Gold, but my passion and pride are made of steel.)

So naturally, the team’s first choice for an international game is to play in Mexico.

Rooney added during an interview with the Pittsburgh Tribune-Review that, “They have to work out the logistics and all the pieces of the puzzle to have a game down there. Our first choice would be to play a game in Mexico if we have an international trip.” 

The Steelers have a history with Mexico that runs deep.

The Steelers played the Vikings in London in 2013, but have a longer history with Mexico. They played an exhibition game there in 2000, and have conducted clinics there in the past to try to drum up interest. They’ve also played in exhibition games in Toronto, Montreal, Barcelona, Tokyo, and Dublin. Rooney said that they prefer to have it in Mexico where they have a large number of fans. Mexico is also a neutral ground for both teams. 

READ: Alejandro Villanueva’s Jersey Is Top Seller After He Was Only Steelers Player To Stand During National Anthem

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

Culture

El Chapo’s Daughter Is Using His Name And Face to Launch A Beer Brand After She Launched A Fashion Line

elchapo701 / Instagram

It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers. 

Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico. 

“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them. 

Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico. 

Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion). 

The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.

“I don’t know if we take the label off and the beer is good if it’s going to sell,’  Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”

Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company. 

“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”

This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.

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@granexpoventa @lalalaladyboss701 @tulum

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Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name. 

Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”

These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too. 

Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.

READ: California Man Is Using His Culture To Create Hilarious And Super Relevant Mexican Greet Cards