Leche Libre Is Giving Women Reasons And Tools To Breastfeed In Public Because It’s Natural
I don’t know if you’ve noticed, but there are a lot of laws out there about what women can and can’t do with their bodies – many more laws than there are for men. The Free The Nipple campaign has been crucial in normalizing the natural act of breastfeeding in public. One company, Leche Libre, wants to make sure there are fewer things in the way for women to be who they need to be naturally. It’s more than just the principle, too. The women who decide to become mothers now have an even trickier social stigma to navigate every time their baby gets hungry.
Meet the solution…
Here you have: Zippers for your nipples.“Leche Libre empowers women to confidently breastfeed whenever they want, wherever they go in effortless style!” Digital Image. Kickstarter. 19 July 2018.
That’s right mamas, Leche Libre offers apparel with fashionable (or invisible) features that make it easier for you to feed your baby, wherever you are, whenever you want.
Many of us grew up in the overlap of our mamas’ fearless Latinidad attitude and the pressures of American culture as it’s evolved. Zips on nips is the product of that overlap, no doubt.
Founder Andrea Newberry felt “resentful that [her] personal style had to change just to breastfeed easily.”@leche_libre / Instagram
In an interview with Forbes Magazine, Andrea found herself to be a new mom with the only options available to her being “really frumpy and unflattering” nursing clothes. The whole point is that the line is both stylish and functional. Until now, you could only have one.
So she posted a survey on Facebook and found out she wasn’t alone.Untitled. Digital Image. Kickstarter. 19 July 2018.
Within three days, she had over 500 responses from women around the country. “Women everywhere were struggling with breastfeeding in public and getting harassed for doing what they needed to do to take care of their children.”
So she dropped $5k of her own money on zippers for nipples.Untitled. Digital Image. Kickstarter. 19 July 2018.
According to the brand, “Zippers down the bust make for easy and discreet nursing access so you can confidently breastfeed in public shame-free.”
Andrea had zero experience and taught herself to sew while watching Project Runway.Untitled. Digital Image. Kickstarter. 19 July 2018.
Then, she took to Kickstarter to launch a fundraising campaign. Of course, she ended up pulling in technical designers who could take meticulous measurements and place precise orders for the full collection.
But she had a strong passion and mission to normalize public breastfeeding.@leche_libre / Instagram
She told Forbes, “If we can break down the cultural barriers to public breastfeeding we can empower women in general to reclaim ownership of our own bodies. This passion has helped me push through the fear and insecurities of starting a business in a field where I had no experience.”
Now, you can breastfeed in a meadow and look damn good while doing it.@leche_libre / Instagram
Yes, I want to be wearing a snakeskin, form fitting dress if I ever enter mom-status. Please, sit back, relax, and enjoy the small collection that Andrea has developed in her third year of business.
The Zipper Tunic is the original look for Leche Libre’s launch.Untitled. Digital Image. Kickstarter. 19 July 2018.
Her goal is to make her apparel as accessible as possible, which means that she had to give up her dream of using only organic materials to keep the price point below $100.
Anything beyond this sweatshirt would be overachieving AF.Untitled. Digital Image. Kickstarter. 19 July 2018.
If you have any new mom friends, you better expect them to be rocking this sweater before a dress or tunic any day. This one just seems like the realistic purchase for the new mom.
It’s a Little Black Breastfeeding Dress.Untitled. Digital Image. Kickstarter. 19 July 2018.
Seriously, I have never looked that good. She clearly knows her market.
And they come in a variety of colors and patterns!@leche_libre / Instagram
While the goal here is to maintain your pre-motherhood sense of style, Leche Libre wants moms to feel like they never have to ask for permission to breastfeed again. You don’t have to wear frumpy nursing blouses or stretch your tops out anymore.
Leche Libre wants to make it easier for mothers to pump in professional settings.“IMG_5425.jpg” Digital Image. Leche Libre. 19 July 2018.
Newberry herself is a single mom, and when her industry collapsed while she was four months pregnant, she decided to take matters into her own hands and start a company.
The garments are also made in the USA.“Red Dress.jpg” Digital Image. Leche Libre. 19 July 2018.
And she’s coming out with new designs for every season. While she doesn’t have a fashion background, she clearly knows whats up.
As a bonus, some of these dresses also come with spacious pockets.Untitled. Digital Image. Kickstarter. 19 July 2018.
They also have a slip for a credit card, because no mama is walking out with a baby bag and a bag bag. We carry our sh*t on our hips, Latina style.
Best of all, Leche Libre is fiercely body positive.Untitled. Digital Image. Leche Libre. 19 July 2018.
In an interview with Ravishly, Newberry opened up and said, “
Plus, they have an adorable Leche Libre onsie.“Yes, that baby is nursing in this picture.” Digital Image. Kickstarter. 19 July 2018.
On it’s Kickstarter page, it explains:
- The name Leche Libre is a play off of Lucha Libre, the Mexican wrestling league. What better mascot for Leche Libre then a wrestling baby? Watch out, this kid means business.
Leche Libre is ultimately activism for Newberry.Untitled. Digital Image. Kickstarter. 19 July 2018.
“I want Leche Libre and this collection to speak to plus size mamas and tell them they are powerful, and they deserve to celebrate the power and beauty of their life giving bodies with something that truly works for them,” she told ravishly.
Women everywhere are rocking the apparel and changing our culture.Untitled. Digital Image. Kickstarter. 19 July 2018.
All it takes is one woman to change the conversation from, “Why are you doing that here?” to “Wow, you look awesome! Where’d you get that?”
Leche Libre aims to empower a diverse range of women.“Breastfeed in effortless style” Digital Image. Kickstarter. 19 July 2018.
To follow up this women empowerment, all of the materials are sourced by women.Untitled. Digital Image. Kickstarter. 19 July 2018.
Yup, she only works with women – from Chicago to Milwaukee – women lead the charge.
Thank you Leche Libre for liberating us all.????✨Untitled. Digital Image. Leche Libre. 19 July 2018.
I can cheers to a sustainably made and ethically sourced company that supports Latina culture.
Don’t forget to comment and hit the share button below!
Notice any needed corrections? Please email us at firstname.lastname@example.org