LeBron James Has Filed A Patent Request To Trademark ‘Taco Tuesday’ And Everyone Is Like, Que?
LeBron James is always making the new for something and now it is because he wants to trademark the phrase “Taco Tuesday.” Now, he isn’t trademarking the phrase for anything food-related. James just wants to make sure no one can use the phrase when it comes to any kind of online services, podcasting, etc. So, if you’ve ever had a “Taco Tuesday” idea for something on social media, those days are numbered. The story is reminding some of when Snow Tha Product trademarked the phrse “Stay Woke” for tour merchandise.
LeBron James has been pushing out videos on social media celebrating his obsession with “Taco Tuesday.”
If you follow him on Instagram, you have likely seen his videos. The on above shows him screaming “Taco Tuesday” several times. To really let you know that he loves “Taco Tuesday” is when he gives us his version of a Mexican grito. It’s a subpar grito, but it does sound like an attempt at a grito.
James filed his trademark request seeking to own the phrase “Taco Tuesday” for “downloadable audio/visual works,” “podcasting services,” “online entertainment services,” and “advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels.”
Some people are placing the blame on the people who let James believe his use of “Taco Tuesday” was somehow unique.
“Taco Tuesday” is a phrase that has existed for decades. So many people have posted or created things for the internet that use the phrase “Taco Tuesday.” Latinos and taco enthusiasts combined are bewildered that the Los Angeles transplant thinks he can somehow trademark the phrase.
There is consistent and burning pushback against James’s wish to trademark the phrase.
Like, we get it. Ohio’s food isn’t that exciting. However, it isn’t cool to take food from an entire culture and trademark a phrase popularized by society at large. People understand the excitement over great tacos, but why take it to this extreme?
People are calling him out for going after Mexican culture.
According to ESPN, James and his team have no plans for the phrase but they want to keep their business options open. However, is it a good business plan to be so controversial?
The phrase “Taco Tuesday” was around before James even played on an official NBA team.
Who else remembers the little señoras at your school calling it “Taco Tuesday”? It was low key the most exciting time for us in school. Tacos for lunch were the best and them landing on Tuesday was a holiday in the cafeteria.
There are some folks out there who are disappointed that the phrase is now ruined.
It is kind of hard to celebrate something that is being co-opted for a profit, especially when the profit is outside of the community. However, to be fair, there is already an active trademark for “Taco Tuesday” and it is from a company based in Wyoming. Taco John’s legally trademarked the phrase in 1989 and will send cease and desist letters when anyone uses it to promote their own Taco Tuesday events. However, what if we just called it Tuesday Tacos and took the power back from these people?
Some people on social media are defending LeBron James and his decision to trademark the phrase.
Sure. James isn’t trademarking the phrase for food purposes…because that trademark already exists. There is still the issue that trademarking the phrase the way they wish would severely impact Latino content creators. If you cannot use it digitally for entertainment, education, telecommunication services, advertising, etc, then you are taking it away from the community that relates to it on a personal and nostalgic level.
Until the decision is made, here is what a lot of people think about James trademarking “Taco Tuesday.”
Tbh, his yelling the phrase is something nobody can forget. It gets embedded in your brain after hearing it one time.
This one tweet sums up the overarching sentiment to the news of James’s trademark attempt.