Culture

LeBron James Has Filed A Patent Request To Trademark ‘Taco Tuesday’ And Everyone Is Like, Que?

LeBron James is always making the new for something and now it is because he wants to trademark the phrase “Taco Tuesday.” Now, he isn’t trademarking the phrase for anything food-related. James just wants to make sure no one can use the phrase when it comes to any kind of online services, podcasting, etc. So, if you’ve ever had a “Taco Tuesday” idea for something on social media, those days are numbered. The story is reminding some of when Snow Tha Product trademarked the phrse “Stay Woke” for tour merchandise.

LeBron James has been pushing out videos on social media celebrating his obsession with “Taco Tuesday.”

If you follow him on Instagram, you have likely seen his videos. The on above shows him screaming “Taco Tuesday” several times. To really let you know that he loves “Taco Tuesday” is when he gives us his version of a Mexican grito. It’s a subpar grito, but it does sound like an attempt at a grito.

James filed his trademark request seeking to own the phrase “Taco Tuesday” for “downloadable audio/visual works,” “podcasting services,” “online entertainment services,” and “advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels.”

Some people are placing the blame on the people who let James believe his use of “Taco Tuesday” was somehow unique.

Credit: @LATACO / Twitter

“Taco Tuesday” is a phrase that has existed for decades. So many people have posted or created things for the internet that use the phrase “Taco Tuesday.” Latinos and taco enthusiasts combined are bewildered that the Los Angeles transplant thinks he can somehow trademark the phrase.

There is consistent and burning pushback against James’s wish to trademark the phrase.

Credit: @UralG / Twitter

Like, we get it. Ohio’s food isn’t that exciting. However, it isn’t cool to take food from an entire culture and trademark a phrase popularized by society at large. People understand the excitement over great tacos, but why take it to this extreme?

People are calling him out for going after Mexican culture.

Credit: @jerrymireles / Twitter

According to ESPN, James and his team have no plans for the phrase but they want to keep their business options open. However, is it a good business plan to be so controversial?

The phrase “Taco Tuesday” was around before James even played on an official NBA team.

Credit: @Peculiar_Pope / Twitter

Who else remembers the little señoras at your school calling it “Taco Tuesday”? It was low key the most exciting time for us in school. Tacos for lunch were the best and them landing on Tuesday was a holiday in the cafeteria.

There are some folks out there who are disappointed that the phrase is now ruined.

Credit: @TheVFCastro / Twitter

It is kind of hard to celebrate something that is being co-opted for a profit, especially when the profit is outside of the community. However, to be fair, there is already an active trademark for “Taco Tuesday” and it is from a company based in Wyoming. Taco John’s legally trademarked the phrase in 1989 and will send cease and desist letters when anyone uses it to promote their own Taco Tuesday events. However, what if we just called it Tuesday Tacos and took the power back from these people?

Some people on social media are defending LeBron James and his decision to trademark the phrase.

Credit: @exavierpope / Twitter

Sure. James isn’t trademarking the phrase for food purposes…because that trademark already exists. There is still the issue that trademarking the phrase the way they wish would severely impact Latino content creators. If you cannot use it digitally for entertainment, education, telecommunication services, advertising, etc, then you are taking it away from the community that relates to it on a personal and nostalgic level.

Until the decision is made, here is what a lot of people think about James trademarking “Taco Tuesday.”

Tbh, his yelling the phrase is something nobody can forget. It gets embedded in your brain after hearing it one time.

This one tweet sums up the overarching sentiment to the news of James’s trademark attempt.

Credit: @CScoot6 / Twitter

LOL

READ: Taco Tuesday Is Legally Trademarked But This Is Why That Doesn’t Really Mean Anything

TV Special “Graduate Together” Gave The Class Of 2020 A Special Send-Off

Culture

TV Special “Graduate Together” Gave The Class Of 2020 A Special Send-Off

badbunnypr / zendaya / Instagram

Events across the world have been canceled because of Covid-19. This includes concerts, music festivals, Pride parades, and major sporting events. Yet, for high school seniors, their high school will end without the same traditions that many have enjoyed like prom and graduation.

LeBron James celebrated the graduating class of 2020 on a special night on television.

“You should’ve had a real graduation, I know. You should’ve had an incredible senior year, I know that as well. But you made a sacrifice, and you did it to keep your community safe and healthy,” James said during the broadcast.

James continued: “Our school are our safety net. Our people build our communities. To the class of 2020, as you celebrate tonight, do not forget your safety net. Every teacher, every coach, every pastor, they along with your friends and family got you to this moment. And now, it’s time to go to a new place.”

The special was filled with celebrities and public figures offering students words of encouragement as they close this chapter of their lives.

“Congratulations to everyone graduating,” Bad Bunny told the class of 2020 in Spanish. “I know that we are going through a very difficult and strong time for use, but we have to stay strong and don’t forget to be thankful and smile, even though I know that sometimes we don’t even want to smile. We have to look for a way to do it and stay positive.”

The musician added: “Work hard on everything that you set out to do, on all your goals, but remember that it doesn’t matter what we achieve. The most important thing is to respect each other. It’s respect and the values that we put into practice day to day that say who you are. They are what define us as people. Success is not measured in money. Success, to me, is the experiences and memories that we carry in our hearts forever.”

Zendaya gave the students, and teachers, a special message for the commencement ceremony.

The actress gave a special shoutout at the beginning of her speech to teachers. Zendaya noted that her mother is a teacher so she has first-hand knowledge of how hard teachers are working during this time. Hosting classes via Zoom with children is not the easiest way to teach in the world.

Zendaya then turned her talk to the graduating seniors. While the viral outbreak has interrupted the lives of billions of people, graduation is not the only defining moment of being a high school senior. Instead, Zendaya tries to remind the graduating class of 2020 that it is a series of life events that define your senior year. There is so much that people go through from the time they start school to the time they finish that truly define them and their experience. One moment, while memorable, is not the only thing that makes senior year the experience it is.

The class of 2020 was treated to a special shoutout from President Barack Obama.

Pres. Obama started by giving the students the same tired and true line. He highlighted how the adults that are making decisions are not all-knowing and are in fact learning as they go. This is something that we have all heard when we were younger but, for some reason, coming from Pres. Obama, it sounds empowering and calming. It really reminded people of what a president should sound like when addressing the American public.

Pres. Obama did call on the students to act differently then they had seen from some people in power. Specifically, Pres. Obama wanted to let students know that there was a right and a wrong way to respond to major events.

“Doing what feels good, what’s convenient, what’s easy — that’s how little kids think,” Pres. Obama told the seniors. He added. “Unfortunately, a lot of so-called grown-ups, including some with fancy titles and important jobs, still think that way — which is why things are so screwed up.”

The special ended with a performance from the Jonas Brothers and Karol G.

“Taping our performance was amazing to me,” Karol G told Billboard about her performance. “I enjoyed it as if it were my own graduation. To have the opportunity to reach so many people, give them a good time despite all we’re going through, to celebrate with them this special date … It meant a lot to me.”

READ: Here’s To The Latina Graduates of 2020!

Taco Tuesday: LeBron James Dropped Three Thousand Dollars On Tacos To Feed California Fires First Responders

Things That Matter

Taco Tuesday: LeBron James Dropped Three Thousand Dollars On Tacos To Feed California Fires First Responders

As Los Angeles firefighters worked through the night this Tuesday, to squash the blaze that has already burned through 600 acres, at least eight homes, and has caused damage to six, basketball star LeBron James thought of a simple and heart-warming way to help —and it involved hi love of #TacoTuesday and Mexican food.

LeBron James Sent Tacos To Getty Fire First Responders

Instagram @mariscosjalisco

The Los Angeles Lakers star rented out a taco truck to feed first responders on Tuesday, a gesture that was welcomed by Mayor Eric Garcetti, “Thank you @KingJames, for generously sending a taco truck to support our @LAFD firefighters, first responders, and partner agencies working to fight the #GettyFire,” Garcetti, wrote on Twitter.

The city of Los Angeles is close to James’ heart, and so is Taco Tuesday, his favorite day of the week. 

According to the U.S. Patent and Trademark Office, on August 15, James’ company LBJ Trademarks filed the application for future potential business ventures, including downloadable videos, podcasts, marketing, blogging and online “entertainment services, namely providing a website featuring non-downloadable videos and social media posts in the field of sports, entertainment, current events and popular culture.”

Unsurprisingly, the U.S. Patent Office didn’t approve of James’ patent request, and his attempt to trademark “Taco Tuesday” was denied because the phrase was already a “commonplace term.”

While the NBA star couldn’t acquire Taco Tuesday for his own personal gain, it was pretty awesome to see James using the term for good.

Instagram @mariscosjalisco

Mariscos Jalisco confirmed on Instagram that James had indeed rented out their services, and a rep for the Mexican food truck told The Blast the athlete paid $3,000 from his own pocket, to feed about 150 officials on the scene. 

“Shout out to @KingJames for generously sending over a taco truck to support our LA firefighters, first responders, and law enforcement folks that have been on the front lines fighting the #GettyFire,” California Governor Gavin Newsom, wrote on Twitter

Mariscos Jalisco is a famous Boyle Heights Taco Truck.

Instagram @mariscosjalisco

Though Garcetti didn’t share many details about the food truck, highly-rated Mariscos Jalisco took to Instagram to share the news. The taco truck shared their location as Jackie Robinson Stadium. The Mexican mobile restaurant is actually pretty well-known in the Hollywood circle and have hosted taco parties at John Legend and Chrissy Teigen’s home in the past. After receiving James’ call, the truck got to work and cranked out over 600 tacos for the 150 officials at the scene, and we’re told nobody went hungry.

LeBron and his family were one of many families who were forced to evacuate after the Getty Fire broke out early Monday.

“Man these LA ???? aren’t no joke. Had to emergency evacuate my house and I’ve been driving around with my family trying to get rooms. No luck so far! ????????‍♂️,” he wrote on Twitter on the harrowing night he was forced to evacuate. 

“It’s just challenging at that hour, getting my family, getting my kids, getting everybody and having to evacuate at such a rapid rate,” James said, who after getting an evacuation alert at 1:30 a.m., packed up and found temporary lodgings at around 4 a.m. Monday morning. “You don’t really have much time to think about what you can get, or what you can do,” he said in an interview about the whole experience.

He also tweeted a message of support for the firefighters and police officers racing to the scene.

twitter @kingjames

“My best wishes as well to the first responders⛑ right now doing what they do best! ????????????????,” he wrote.

In Northern California, firefighters are battling the Kincade fire, the state’s largest active wildfire.

In NorCal,first responders and evacuees in Sonoma County have been receiving hot meals courtesy of chef José Andrés’ non-profit World Central Kitchen, along with chefs Tyler Florence and Guy Fieri. On the menu for Tuesday, the organization tweeted that chef Chris Cosentino has been roasting up some local pumpkins.

The fires ignited as Southern California was facing an extreme fire danger due to strong winds. Red flag warnings were in effect across California.

twitter @AP

For the first time ever, an “extreme red flag warning” was in effect in Southern California for much of Los Angeles and Ventura counties. Gusts as high as 80 mph were expected. In Northern California, the massive Kincade Fire has grown to more than 76,000 acres. By Wednesday morning, it was 30% contained and had damaged or destroyed about 200 homes and other buildings. The state’s largest utility, Pacific Gas & Electric, said about 365,000 homes and businesses were without power after the utility cut electricity to some areas to avoid starting new wildfires.