Keds Latest Designs Proves That Avoiding Cultural Appropriation In Fashion Is Totally Possible
It’s always really cool to see a big name brand embrace the art of our Latinidad. It’s like a nod to all of the great Latinx artisans who add beauty and color to our culture. In fact, seeing consumers enthusiastically welcome these goods feels like further validation. With this in mind, it makes this new collaboration all the sweeter for us art and fashion lovers.
Keds is collaborating with designers Thelma Dávila and Lolita Mia on a line inspired by the Latina-created brands.
In what the shoe company is calling a “collaboration fiesta,” Keds released three fun and vibrant new designs.
Some of the shoes borrow inspiration from Thelma Dávila’s colorful Guatemalan textiles. Alternatively, other pairs utilize Lolita Mia’s festive fringe as embellishments. These touches combine with Keds’ original platform shoes to make a unique product.
Of the partnership with these new brands, Keds’ website says:
“It’s so rewarding to be able to be a part of the professional and personal growth of women who decided to follow their dreams. Entrepreneurs (especially female ones) are always brave, they’re risk-takers that believe strongly in themselves. And we believe in them too. We’re so excited to introduce you to our latest for-women-by-women collaborations.”
The Thelma Dávila brand is named after its Guatemalan founder.
The company specializes in designing and crafting unique pieces by hand. Furthermore, their products utilize Guatemalan textiles, leathers and non-leather materials. Obviously, this collaboration is built on a solid relationship between the two brands. Since last year, Keds retail locations have carried Thelma Dávila bags and products in stores.
On their website, Keds said the design collaborations were intent on “taking geometric design and color cues from [Dávila’s] native culture, our classic Triple Kick gets transformed into a fiesta-ready standout.”
Founded by jewelry artisan and entrepreneur, Elena Gil, Lolita Mia is a Costa Rican accessory brand.
While studying abroad in Italy, Gil made a significant personal discovery. She realized that ethnic crafts and traditions were very alike across regions. Specifically, they were similar in cultural importance. In light of this, she decided to start her own brand. Lolita Mia’s handmade products embrace what Gil has coined a “Universal Ethnic Luxury.”
Of the collaboration with Lolita Mia, Keds’ website reads:
“[The] aesthetic shines through in these playful renditions of our platforms in the form of fun, festive fringe and punchy tropical shades.”
The Ked × Lolita Mia collaboration has two designs while the Ked x Thelma Dávila collab is made up of one.
“Triple Tassel” is a multicolored platform with purple, pink, orange and white tassels attached to the laces. “Triple Decker Fringe” is an off-white platform slip-on with multi-colored fringe and golden embellishments on top. The “Triple Kick” features a neutral platform with Guatemalan textile accents around the bottom.
Each design is priced at $70 a pair. Moreover, they are available exclusively on Keds’ website. Be sure to order yours today and add a little extra Latinx flare to your summer looks.