Culture

Kayden Phoenix Is Changing The Face Of Graphic Novels With Her Female Superhero Named Jalisco

Batman. Superman. Spiderman. The great superheroes always seem to be men. While we do have Wonder Woman, Captain Marvel, Super Girl, Storm, and others, for the most part, they’re always white. Thanks to Latino creators we know have superheroes that look like us, that tell our story and reflect our heritage. One such heroine is fighting back in a very cool and stylish way.

Meet Jalisco, a powerful Latina superhero that fights crime through the tradition of folklorico dance.

Credit: kaydenphoenix / Instagram

We love that right off the bat we know Jalisco is of Mexican descent and that she’s a dancer that has a passion for her culture. Jalisco is also facing the kind of violence that your typical male superhero doesn’t encounter. She’s fighting the violence that plagues women in Mexico at epidemic rates.

Here is the basis of her story: “Jalisco’s a humble girl that lives on the outskirts of Guadalajara. Her mom takes her to the park to cheer her up with folklorico dance, and out of nowhere— Jalisco’s mom disappears. Jalisco goes to the cops, who brush her away. She goes home in hopes that her mom is there, but she’s not. Jalisco ends up going to the bar to ask for help- anyone’s help. Again, everyone snubs her. So Jalisco sets off on her own to find her mom. Luckily for her, she gets saved by a band of Adelitas. They all know the fate of her mom but can’t tell her about the rampant femicide. Instead, Adella, the matriarch of the Adelitas, says she’ll train her so she can learn to protect herself. Jalisco says she just wants to find her mom. Adella tells her about Malinche, the traitor to our gender and the leader of the femicides.”

This is Kayden Phoenix, and she’s a director, writer, and creator of the graphic novel that centers around Jalisco. 

Credit: kaydenphoenix / Instagram

In an interview with mitú, Phoenix said the initial idea behind Phoenix wasn’t merely to create a graphic novel. She didn’t feel like her culture was represented in the arts and did something about it.

“It just kind of happened naturally,” the Boyle Heights native said about shifting gears from her business background from Loyola Marymount University, to directing, writing, and eventually creating a graphic novel. 

“I just started writing and realized no one had seen my work, so I thought ‘let me direct,'” Phoenix said. She adds that she basically had to teach herself how to create an entire project from scratch. Phoenix eventually founded the Chicana Director’s Initiative, a nonprofit that aims to be a network of Latina creatives and also to provide diverse content. 

“That’s when I began creating Latina superheroes because, why not, we don’t have any.”

Credit: santasuperhero / Instagram

Phoenix uses her “why not” mentality as the prerequisite to starting any creative project. If she feels there’s a need for something, she doesn’t wait for someone else to maybe do it, she does it herself. 

Phoenix has created a magical world all her own. It’s not just Jalisco that she thought up, but also five other Latina superheroes that will one day unite and fight crime together. One of those superheroes is Santa, a social justice warrior,  who exists in the same universe as Jalisco. 

The origins of Jalisco derives from Phoenix’s life and history. Her mom was her inspiration, as was the birthplace of her grandmother.

Credit: kaydenphoenix / Instagram

“I grew up watching my mom dance folkorico,” Phoenix said. “They had a really cool troop, and they would dance at the county fair. They were doing everything. I learned all of that because I kind of had to, but now I really appreciate it.” She adds, “I thought to myself, ‘well, who is my superhero?’ It’s my mom.” 

What advice does Phoenix have for people who want to start their own creative endeavor?

Credit: kaydenphoenix / Instagram

“Just go do it,” Phoenix said nonchalantly. “My mom never told me no. She would say ‘do you want to play the piano? go do it. Do you want to do this, then do it.’ She never said no to me. So if you have a passion for something go do it.” 

Click here for more information on Jalisco and the team behind it. 

READ: Tessa Thompson’s Valkyrie Becomes Marvel’s First Bisexual Superhero And It’s About Damn Time

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Topo Chico Just Released Its Alcoholic Hard Seltzer Lineup And It’s Already On People’s Shopping Lists

Culture

Topo Chico Just Released Its Alcoholic Hard Seltzer Lineup And It’s Already On People’s Shopping Lists

Topo Chico / Coca Cola Company

It’s safe to say that pretty much anything sparkly is having a moment. What started off as the sparkling water craze a few years ago with brands like LaCroix and Bubly, has now moved onto hard seltzer.

With all the commotion it’s hard not to miss the fizzy drink sensation taking over our mini-fridges and supermercados across the country. Now, Coca Cola (which owns iconic the iconic Mexican brand, Topo Chico) is getting in on the trend with its own Topo Chico hard seltzer.

And although I’m not one to usually follow trends, this one seems like one that many of us will want to get behind.

Topo Chico is stepping it up with a new line of alcoholic hard seltzers.

Following in the footsteps of hard seltzer mega weights like White Claw and Truly, Topo Chico is hoping to capitalize on its cult like status with the release of its new hard seltzer lineup.

The iconic Mexican brand (based out of Monterrey but now owned by Coca Cola Co.) has officially launched its debut line of hard seltzer drinks in several countries around the world.

It’s also worth noting because this marks the first time time in years that Coca Cola will be selling alcoholic beverages. The soda giant sold off its wine business in 1983, per the Wall Street Journal. This will be the first time in decades that the beverage giant sells alcohol in the U.S. — and what a fitting time to do so.

So far, the hard seltzer is available in Brazil and Mexico and will hit U.S. shelves in early 2021.

Rightfully so, Topo Chico is initially rolling out the product in Latin America with Mexico City, Puebla, Acapulco, Tijuana, Guadalajara and Monterrey getting the product in Mexico; while Rio de Janeiro and São Paulo will get it in Brazil.

As far as flavors, we’re looking forward to three gluten-free ones, including Tangy Lemon Lime, Strawberry Guava, and Pineapple Twist. The packaging is cool too: the hard seltzer ships in sleep aluminum cans.

And the new drinks are expected to live up to their namesake with a 4.7% alcohol by volume (which is higher than most beers) and just 100 calories per can.

A Coca Cola spokesperson said in a statement that “Topo Chico Hard Seltzer will appeal to drinkers who are looking for a refreshing, lighter alternative to other higher-calorie, higher-sugar alcoholic beverages. Most hard seltzer fans are migrating from beer, so this growth will be incremental to our business.”

Topo Chico only just recently expanded across the U.S. but it’s long been a favorite in Mexico.

Topo Chico has long been a popular water brand across Mexico and in a handful of U.S. states. It’s already carved out a niche market that has made it a cult favorite in places like Austin, TX. Popular for it’s “throwback image” and cool design, Topo Chico has seen massive growth, over the last year U.S. sales jumped 39 percent to nearly $130 million, according to data from IRI, a Chicago-based market research firm.

The secret behind Topo Chico is its mythical origins. The water is sourced from a limestone spring concealed under a mountain in northeastern Mexico. The drink was built on a legend of the thermal waters of the Cerro del Topo Chico, which is where the drink got its name. The story goes that the hidden spring water cured an Aztec princess’ illness. While there’s no way to verify the myth, Topo Chico indeed does come from the same underground spring since 1895.

And as the brand gains recognition across the U.S., it seems only natural that the company would start to add more products to its lineup. In fact, recently the company also released a “lemon-lime” version of its water that’s very much like a limonada.

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Elon Musk Wanted To Call His Tequila Brand ‘Teslaquila’ But Mexico Said No

Culture

Elon Musk Wanted To Call His Tequila Brand ‘Teslaquila’ But Mexico Said No

Tesla Tequila

Tesla Tequila is real? That’s the question many people are asking themselves after the recent announcement that the elixir was indeed available to buy on the company’s website.

Many assumed it was all a publicity stunt or a Twitter joke by the eccentric Tesla founder…looks like we are all wrong. Turns out we probably shouldn’t of doubted him. He’s already gotten people to buy flamethrowers, short shorts and surfboards. Guess it was only natural that the billionaire’s next move would be tequila.

Only one problem: tequila is a well protected and regulated beverage that’s overseen by Mexican officials. So although he’s released his so-called Tesla Tequila, he didn’t get to call it what he had wanted to, thanks to Mexican regulators.

Mexican officials told Elon Musk no to his ‘Teslaquila’ brand.

It was more than two years ago that Elon Musk referenced the “Teslaquilla” (yes, with two Las) idea. It came in the form of an April Fool’s Day joke, with Musk writing, “Elon was found passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles, the tracks of dried tears still visible on his cheeks.”

But thanks to Mexican regulators, Musk has had to change his approach. Although he launched his tequila brand over in November, he didn’t get to call it what he had hoped to call it.

Thanks to strict controls on naming and production of tequila, Musk’s tequila brand is now called Tesla Tequila. Mexico’s Tequila Regulatory Council rejected the name for being too confusing for a brand name, since it’s close to the word “tequila.” 

The word “tequila” is a designation of origin; it means the rights of using this word belong only to the tequila agribusiness. That also means no one can register the word as their property. Musk’s team challenged this, saying “Teslaquila” was a natural variant from Tesla and the suffix “-quila.” On January 16th, the final ruling came down: the Mexican Institute of Industrial Property declared it could not register the brand.

Although Musk couldn’t launch ‘teslaquila’, he’s moved fast on Tesla Tequila.

Despite the naming setback, Musk has been hard at work at getting his tequila brand off the ground. And just last month, products started to ship.

Tesla Tequila comes in a lightning bolt-shaped bottle and, according to the label, is an “exclusive, premium 100% de agave tequila añejo aged in French oak barrels” produced by Nosotros Tequila.

The liquor boasts “a dry fruit and light vanilla nose with a balanced cinnamon pepper finish” and a Tesla-branded stand to hold the angular glass container upright. Despite limiting orders to two bottles per customer and only shipping to certain U.S. states, the car-brand tequila still sold out within a matter of hours. And it’s going for $250 a pop.

And in case you’re wondering, Mexico ain’t mad about it. “Today the tequila industry has someone as important as Elon Musk representing it,” the CRT said in a statement. “This is, without a doubt, a benefit to all the tequila producers because he is giving his image as an important businessman and he is showing he wants to comply with the rules of this industry. We welcome Elon Musk and the Tesla tequila brand.”

People are already receiving their shipments and posting to social media.

People who ordered the tequila are beginning to receive their shipments, and some are sharing photos on social media.

“It’s finally here and it’s so sexy!” wrote one Twitter user.

This isn’t the first time that Tesla’s owner has raised eyebrows for strange business ventures.

From flamethrowers to surf boards and now tequila, Musk has launched all types of products, apart from his iconic Tesla vehicles.

Earlier this year, the company took to selling mini red gym shorts on its website, in a playful hit back at investors who had “shorted” Tesla, or bet that its stock would drop. Each pair was priced at $69.420.

Musk also made headlines this week by revealing how close the automaker was from bankruptcy at one point. In response to a question on Twitter, he said that Tesla was only “about a month” away from collapse when it was working to ramp up production for its popular Model 3 sedan from mid-2017 to mid-2019.

However, what ever he’s doing seems to be working for the company since none of those struggles are reflected in its stock price. Tesla shares have been on a tear this year, shooting up more than 420%.

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