Culture

Hispanic Heritage Month Is Meant To Celebrate Spanish-Speaking Cultures, But What Does That Mean In The Age Of Trump?

Within two weeks will be the start of a month long commemoration of Latino culture as Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15, kicks off across the U.S. Compared to Black History Month, Women’s History Month, and Asian Pacific American Heritage Month, Hispanic Heritage Month starts in the middle of a month. This is due to September 15 and 16 marking the independence days of Costa Rica, Mexico, Honduras, Nicaragua, Guatemala and El Salvador. 

The annual observance started back in in 1968 under President Lyndon Johnson’s administration as a one-week celebration called Hispanic Heritage Week. It wouldn’t be until years later that President Ronald Reagan proposed extending this celebration into a month-long event. On Aug. 17, 1988, it was put into law officially designating the 30-day period starting on Sept. 15 to Oct. 15 as National Hispanic Heritage Month.

But in the age of Trump where anti-Latino sentiments run high, what does this month truly represent beyond just a marketing opportunity for companies to cash in on our culture?

Credit:@itseduardosolis/Twitter

For the next few weeks, Latinos will be at the forefront when it comes to “representation”. In other words, Latinos will be involved in marketing campaigns, corporate social media accounts will attempt to tweet in Spanish and sugar skulls will be all the rage at your local Target. That’s Hispanic Heritage Month in 2019 and something doesn’t seem right about that. 

The problem with Hispanic Heritage Month is that it represents almost everything that our culture isn’t about. That starts with the name itself, Hispanic, which came into use after the 1980 Census to refer to Spanish and Latin American descendants living in the U.S. It’s this lumping of all Latino people under the Hispanic umbrella, whether it applies to us or not, that is problematic. It leaves out countless of groups of people like those who identify as Afro-Latino or Indigenous that are constantly overlooked or never given any representation whatsoever. 

Beyond just the name, the question of it’s purpose and its meaning in this day and age also comes into play. In reality, most Latinos don’t need a month to be acknowledged or be at the forefront of a marketing campaign to feel accepted. Most celebrate their cultural pride every single day.

Hispanic Heritage Month was created by and promoted by the U.S. government to show that we “arrived” as people in this country. Yet in the 31 years since HHM started, Latinos have more than just arrived. We have made ourselves at home and have contributed to U.S. culture, science and art in ways that deserve more than just a month when brands pander to us. 

While some look at Hispanic Heritage Month as a time to celebrate maybe it can serve a better purpose by letting us tell our own narrative for once. 

Credit:@ric_galvan/Twitter

The purpose of Hispanic Heritage Month needs a reboot rather than some faux-celebration about ethnic representation. Instead, the month should focus on how to move our communities forward and how we can share our own narratives and stories. 

For a population group that makes up 18.1% of the total U.S. population, representation has been hard to come by in recent years. The majority of this visibility has been succumbed to President Trump’s antipathy towards Latinos and demonization of migrant groups coming from the Southern border. Then came Aug. 3, when a shooter inspired by the President Trump anti-Latino rhetoric killed 22 people in El Paso. The deadly shooting sent shock waves to Latino communities across the country and placing fear in the minds of many. While this isn’t the first time Latinos have been targeted, the attack represented divisiveness that has once again reared it’s ugly head. 

Yet instead of living in fear, the best response can only be one of visibility and solidarity. The truth of the matter is that Latinos never needed government validation or permission to share our heritage, no matter what month of the year it may be. 

Rather than waste a month grasping onto what others perceive us as, we should embrace our own stories and bring to light the issues we face everyday. In reality, no month long celebration will ever validate our experiences or our stories. But as long as we have the platform, let’s make the best use of it and share our own narratives for once. 

READ: Latinos Are Still Waiting For Their Own Movie Moment As Hollywood Tries Casting More Diverse Films

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Get Ready! Bad Bunny Set To Perform Historic Online Concert To Celebrate Hispanic Heritage Month

Entertainment

Get Ready! Bad Bunny Set To Perform Historic Online Concert To Celebrate Hispanic Heritage Month

Emma McIntyre / Getty Images

Notice to all Bad Bunny fans! This is not a drill! The reggaetonero is officially back on stage with an historic concert planned for this weekend (September 20).

In recent weeks, Bad Bunny has been silent on social media. “Goodbye, I’m gone,” he said to his fans on May 19, telling them that he wanted to take a break after the release of his album YHLQMDLG last February, then again after his surprise drop of Las que no iban a salir.

But now the singer appears to be gradually making his musical comeback. Just a few weeks ago, San Benito published an unreleased track in which he sends a message to those who criticized him for seemingly going quiet with so much going on in the world. Confident that there are bigger problems in the world, El Conejo Malo sings, “They are fighting because they gave me the title of composer of the year but not for what really matters.”

Bad Bunny will be taking the stage for a free concert this Sunday!

Credit: Uforia / Univision

In an announcement, Uforia, The Home of Latin Music, said that they’d be conducting exclusive live stream performances once a month until the end of the year under the banner of Uforia Live. And Bad Bunny is the first artist to launch the series!

“We are extremely happy to celebrate the richness of Latin culture during Hispanic Heritage Month with this one-of-a-kind live broadcast experience,” said Univision Radio President Jesus Lara.

“We are proud to present Bad Bunny’s artistry, which has had such a profound impact on our culture and the music industry in general,” he continued.

“Bad Bunny is one of the most popular artists in the world. He constantly manages to break international barriers of language and stereotypes, becoming a global icon of culture and entertainment.”

For all you San Benito fans, the concert will take place on September 20, is completely free, and will be available to watch on Bad Bunny’s YouTube channel, Twitch, and the Uforia app. Stay tuned because Uforia will soon announce the details on upcoming dates and artists.

Although Coronavirus has had a major impact on the music industry, Bad Bunny has found ways to keep himself plenty busy.

Credit: Emma McIntyre / Getty Images

Despite spending most of the year in quarantine in his native Puerto Rico, Bad Bunny has been extremely busy. From gracing magazine covers and making history in the process to surprise releasing an entire album, Bad Bunny has kept his fans on their toes.

The reggaetonero was also set to perform two sold-out shows on October 30-31 at San Juan’s Hiram Bithorn stadium, but they’ve been canceled in the wake of Covid-19. So this will be the first chance for San Benito fans to witness live renditions from his record-breaking 2020 album YHLQMDLG, and, if we’re lucky, from his follow-up surprise album Las Que No Iban a Salir.

The “Yo Perrea Sola” singer also collaborated with Dua Lipa, J Balvin, and Tainy on a hit single, “Un Día (One Day)”. He’s also set to be recognized with the Hispanic Heritage Award for Vision in recognition for his impact as an artist and activist.

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Latinas Are Sharing Their Most Treasured Memories Of Their Abuelos And It’s Exactly What We Needed This Month

Fierce

Latinas Are Sharing Their Most Treasured Memories Of Their Abuelos And It’s Exactly What We Needed This Month

Buda Mendes / Getty

When it comes to celebrating our Latinidad, there’s no denying that Latinos need much more than a month to celebrate our accomplishments, cultures, and contributions. Still, since 1988, people across the country have used Hispanic Heritage Month to commemorate the contributions of Latin Americans in the United States. This month, just like every other month, we’re recognizing and celebrating our Latinidad by sharing stories and moments from our followers.

Recently we asked Latinas on FIERCE to share their memories of some of the most influential Latinos in their lives: their abuelos.

Check out their sweet stories below.

“Ayy mis abuelos; I truly believe they were my soulmates. So many favorite memories. From my grandpa waking up early to start praying and writing his devotionals, to them sitting on the back swing HE MADE praying the rosary, playing backyard baseball with him & my cousins, my grandma sitting outside watching while croquets, watching novelas with her, they were the loves of my life, the sunshine my soul always needed to be happy….I’ll never trade any of my amazing moments with them. My angels; Catalina y Felipe Sustaita.” –melannram

“My abuelito passed away almost 10 years ago now, he was sick ever since I could remember so I was never able to make memories with him. Earlier this year I got to visit the rancho in MX where he raised my dad and tios. A little back story, I have this belief and connection to white butterflies. Whenever I see them or they cross my path I am convinced it’s my abuelito telling me that he’s near or watching over me🤎 anyways, on our way to the ranchito which I had only visited once before when I was about 4, we were guided by these hand sized white butterflies, it was absolutely beautiful. My abuelito really lead us to his casita in the rancho. I could feel his presence and happiness that his grandchildren had the opportunity to visit his home 🤎 this is my favorite memory, this is the memory that I cherish,
– a memory that brings me joy.” –sandra_larios

“Seeing my grandpa make my grandma a cocktail when she came home from a long day at work. He would leave her cocktail for her on the kitchen counter, so it was the first thing she’d see when she walked through the door. They taught me it isn’t always grand gestures, but a lot of the small ones that count.allimae2011

“My abuela started losing her memory early on but she always remembered the story of how she met our Abo until the day she passed. I was the type of kid that kind of resisted learning spanish, but hearing her tell those stories in her beautiful Puerto Rican accent made me fall in love with the language in a way I had never before. I owe my love of spanish and story telling to her. She was a wonderful story teller and I’ll always hold the fondest memories of sitting in her terraza with her 70s furniture, drinking cafecito, and talking about the man who made her fall head over heels in love.” –
alfonsina_mj

“Hearing them talk in the kitchen, drinking their coffee while listening to boleros.”- mel_aguirre1

“Making homemade tortillas with my ama.” – alwaysdulcee

“My Cuban 🇨🇺 Abuelitos riding in the back seat of their Mercedes and watching Abuelo open the door for Abuela every time. My Mexican 🇲🇽 side was making tortillas with Abuela and Abuelo teaching me to drive his truck. At 7 years old!” – brigittecasaus

“Making tamales for us just because.” – angierivera4265

“Cruising with my grandpa, building a studio with grandpa, changing the oil, tire, battery and learning to pump gas with grandpa. But my favorite one, him teaching me to read a clock with a song.” – 2ev37

“Meeting my grandma for the first time when she came to visit us in the US. I was 4 years old! It was so exciting because I would only speak to her in the phone and to finally meet her was a blessing. She was such an amazing lady ! She passed away 7 years ago. I wished she and I could of seen each other more often.” –_lizzylivvy28

“I would sit down on the little old sofa in our living room with my abuelito. He would tell me stories about him when we was younger. I always loved it when he would tell me the story about how he met my abuelita.” –
emigandar

“My grandparents weren’t together anymore, but they we’re 2 special people. My grandpa would always call at the crack of dawn on my birthday. I hated it as a kid, but loved it as an adult. And I’ve missed them the last few years of his life. My grandma would make our birthday cards and send them via mail. When we’d get them they would always be different. I miss those A LOT. They were always personalized and she knew details about the things I was going through so she made them specific to that. It was so special the little things they did for us. We lost my grandma 7 years ago and my grandpa a year ago in July.” –e_bonita89

“They raised me so having coffee with both of them. Eating watermelon with my grandpa and then reading together. Watching old movies together then taking naps. My grandma and I love watching novelas and then talk about them. I still walk with her to 26th street (little Village) or to our nearest aldi.” –melyssa.1997

“Mi abuela used to wake me up on weekends. She would enter the room singing “buenos días su señoría mantantirulirula”. She used to give me a hair brush, and while she was opening the window she would say “brush your hair hija, so the sleep will go away. I opened the window for it to go”. I would brush my hair and convince myself that I got rid of my sleepiness. My grandma is 90 now, and she’s still magic like this.” – iamevyi

“In 7th grade I missed the bus, and I hated missing school, and I cried the entire day because I was scared my parents were going to yell at me, and my grandma stopped my dad before he came in and told him what happened and how it was her fault I missed the bus, because she accidentally unplugged my alarm, even though it wasn’t true.”-
tinnaafaceee

“When my daughter was 6, I took her to visit my grandparents in Mexico. We arrived to the airport at night. It was crowded, a little disoriented, my baby seemed nervous as we were going through customs & she asked me “what if Grandpa can’t find us?”, Just then I saw movement through the large window ahead of us, it was my Abuelito, elbowing his way through the crowd, waving and smiling at us. He was always there when I needed him.” –magpieinaz

“Abuelos? Don’t have them. (Bad joke) They passed before I ever got to meet them. My parents never really talk about them, I think it’s too painful. I often wonder if there are any traits I have from them or if I do anything that my parents might say, oh she got that from my mom/dad. I’m happy my son has all 4 grandparents; I take a billion pictures of him with them.” –_nancysalto

melannramAyy mis abuelos; I truly believe they were my soulmates. So many favorite memories. From my grandpa waking up early to start praying and writing his devotionals, to them sitting on the back swing HE MADE praying the rosary, playing backyard baseball with him & my cousins, my grandma sitting outside watching while croquets, watching novelas with her, they were the loves of my life, the sunshine my soul always needed to be happy….I’ll never trade any of my amazing moments with them. My angels; Catalina y Felipe Sustaita ❤️

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