Here’s Why One Latina Helped To Create A Queer-Friendly Clothing Line With Underwear For Everyone
I first heard about TomboyX from a podcaster who claimed they were the most comfortable, queer-friendly underwear to ever exist. And then my girlfriend bought us a pair of matching holiday patterns, one in bikini and one in boy shorts. I was sold.
Trust, these underwear are already super comfy and make you feel like the most comfortable you you can be. What you’re about to find out about the Latina co-founder, Naomi Gonzalez, and the kind of company you’d be supporting will make you feel like an actual modern day hero. Except you’re sporting heroic underwear under your streetwear.
They have an agenda. It’s not feminist. It’s not gay. It’s human.
They create bras, underwear, sleepwear and activewear for all bodies, all genders, and basically, just all people. Their definition of good underwear is one that “any body could feel comfortable in, regardless of where they fell on the size or gender spectrum.”
Known as “Fran + Naomi,” these tomboy founders have shaped a company they’ve dreamed of.
In an interview with GO Mag, Gonzalez made it clear that what she’s doing is fulfilling an unmet need for the queer community.
“I’m a first-generation Cuban who grew up in New York City. We were working class and my parents always struggled to make ends meet, working all the time. I knew at an early age that I was going to do whatever I could to find a way to fulfill my dreams of doing something different and meaningful with my life.”
Obviously, there’s hella gay pride.
This is literally just the tip of the iceberg. You can choose to have underwear with a white elastic band or a rainbow. You could get them all and just wear what you want depending on the mood.
And TomboyX customers help shape the brand Fran + Naomi set out to create.
In their mission statement, they admit, “In trying to fill a need, we unwittingly unleashed an outpouring of emotion. The comments and conversations, emails and letters that we’ve read from our customers told us long ago that we were onto something bigger. At the heart of it all, we’re still us, the same founders since the beginning, with the most supportive and thought-provoking customers we could’ve ever hoped for. You helped us to create what TomboyX is today. ”
One thing’s for sure: TomboyX is showing us breathtaking beauty we don’t see in the mainstream.
Plus, their values start at the source of production: women-owned factories.
Everything they make is ethically produced and sweat-shop free. They even make frequent visits to their factories across Canada, China and the United States to ensure the conditions align with their values. Those visits are weekly, and even sometimes daily. Their exact words: “We have chosen to work with women-owned facilities, who share our values of taking good care of their workers and reducing their environmental impact.”
Their cotton is completely toxin-free.
Apparently, it’s all “Oeko-tex 100 certified”—which basically means that it’s top-quality worldwide. If you’re vegan, you might want to avoid the activewear since they use crab and shrimp shells instead of synthetic chemicals to give it a quick-dry, antibicrobial and moisture-wicking properties.
And it’s sustainable for the environment.
Their luxury MicroModal fabric is made out from sustainably harvested and processed Beechwood fibers. According to their values, their “Signature Prints use a water-based, earth-conscious method, recycling water well above the standards required. We are always looking for the greenest, cleanest method for everything we make.”
So go ahead and ditch laundry this week. Shop away. ; )
The staff even takes Earth Day as an excuse to get a little dirty.
“For #EarthDay, we spent some time volunteering in a local park. Check out our story for more and tell us what you are doing to celebrate 🌏”
Can you spot Naomi + Fran?! Tan cute.
Their activewear has an activist message.
You can also find briefs and trunks that are quick-dry and moisture-wicking, that way you don’t have to have a weird mesh underwear thing that you find in men’s trunks, and you can feel fly while swimming, working out, adventuring, etc.
Oh, and make that statement, mami.
You might have guessed that the brand isn’t afraid to make political statements.
You’d be right. “We stand with the students and supporters fighting to make their communities safer. People have a right to be safe at school, at a movie theater, at a concert, and everywhere else. #EnoughIsEnough Who’s marching tomorrow? ✊🏻✊🏼✊🏽✊🏾✊🏿”
The founders marched at Seattle’s Women’s March in support of immigrants.
“What an incredible day. We brought our friends, families, and partners and took to the street in Seattle with many other incredible humans. Let’s keep fighting! #powertothepolls”
And the company made a PSA in support of Puerto Rico, donating $10,000 to relief efforts.
“We’ll be donating 10% of our sales to United For Puerto Rico until we reach our goal of $10,000. As fellow US citizens, as humans, as sisters, brothers, and family, we are called to stand by them.”
Plus, people seem to genuinely feel themselves in TomboyX.
The testimonials are all over the internet, and never have I ever seen such a troll-free, supportive comment feed in all my life. I mean, look at that gorgeous princesa with her cute af teacup and cozy rosy sweater on deck!
Including Vicki Martinez, rising star from “Orange is the New Black.”
Her and her girlfriend (recognize her as the CO who had crazy PTSD this season?), walked the runway at New York Fashion week this year sporting TomboyX and looking like female warriors.
TomboyX let’s queer people demand to be seen in intimate-wear that actually feels good in our power.
One very clever Instagram user (@m00nyeka, i.e. muñeca) wrote, “As womxn, we’re fed so many messages that strip away our inner strength, so the times that I get over my nerves, demand to be seen, and then tap into my ancestors and myself to be in my power….it’s surreal.”
Sounds too good to be true? They will also let you try your first pair free.
“One day I decided to stop apologizing for my body…
“… I decided that I didn’t have to change in order to be loved and wanted and worthy. I decided that the idea that I could be successful and inspiring just as I am was going to be a reality. I decided that I was going to speak or even yell my truth, and the truth of thousands who are constantly told they aren’t enough. There is so much that makes up the wonderful person that is you than what’s society sees through its distorted eyes. @tomboyxthank you for giving people a chance to make their voices heard, for being so inclusive, and making a new 🔥 neutrals line that everyone can feel like they are slipping clouds onto their bodies.” -@sheisalwaysenough
The brand just released a neutrals line for all skin tones.
This should not be a game-changer in the industry, but it honestly is. Most neutral underwear you find at Victoria’s Secret is a pretty white. “You are not one thing. You are everything and quite something. #MoreToMe #TomboyXNeutrals”
But they also have some rad prints.
OK, these underwear are not made for dogs and I have questions for the person who plans to wear those underwear at some point. Mostly, “Why?”
TomboyX proves that when Latinas run the show, everybody can feel welcome.
Maybe it’s a gift we have, or maybe it’s the sincere intentionality behind a brand that has taken up the white space in the underwear industry. My fellow gays, we finally have underwear that’s going to celebrate us on literally every single one of their ads.
While I do enjoy TomboyX underwear, this post was not sponsored by TomboyX, though if you’re reading this, Fran + Naomi, you can sponsor me anytime. ;P