Mexico is making a splash in Pyeongchang, South Korea thanks to their alpine ski team uniforms inspired by Día de los Muertos. The outfit was designed by German prince turned Mexican Olympian Hubertus Von Hohenlohe. He is the man that created the mariachi outfits for the 2014 Winter Olympics in Sochi, Russia.
The Mexican Winter Olympics team showed off their alpine ski uniforms.
Rodolfo Dickson and Sarah Schleper are showing off their Día de los Muertos inspired outfits with Hubertus Von Hohenlohe, the designer of the suits. The alpine ski team is known for their culturally expressive outfits that give Mexican culture a chance to shine where it is not expected. Dickson, according to USA Today, is one of many athletes who are representing their former or their parents’ home countries at the Olympics. Dickson was born in Puerto Vallarta, Mexico and was adopted by a Canadian family. Olympic rules state that the only way an athlete can compete for another country is if they hold citizenship in that country. Dickson wants to become an inspiration for more young Mexican nationals to start competing in the Winter Olympics.
“I just want to really start something new,” Dickson told USA Today. “There are a lot of young guys in Colorado who could represent Mexico so in a few years I hope there will be a big team and athletes capable of being really successful.”
Fans and spectators are loving the outfits this year.
OMG. The greatest Olympic outfits in history! Love them! ?❤ #Olympics
We don’t need a research study to tell us that we’re more addicted to our phones than ever before. Still, the University of Southern California Annenberg School for Communication and Journalism united with nonprofit Common Sense to give us “The New Normal: Parents, Teens and Mobile Devices in Mexico,” and the findings are interesting. The survey is based on more than 1,200 Mexican teens and their parents and was led by Dean Willow Bay and Common Sense CEO James P. Steyer. Mexico is just the fourth country surveyed in a global mapping project to better understand the role smartphones play in “the new normal” of today’s family life.
The study found that nearly half (45 percent) of Mexican teens said they feel “addicted” (in the non-clinical, colloquial way) to their phones. That’s 15 percent higher than found in the United States and 265 percent higher than in Japan. Now we want to know how Latino-Americans stack up because this all feels pretty familiar.
1. Checking mobile devices has become a priority in the daily lives of teens and their parents.
Interestingly, more parents than teens reported using their phones almost all the time. That’s 71 percent of parents and 67 percent of their children reporting near-constant use of their phones. Nearly half of parents and their teens report checking their phones several times an hour. Meanwhile, only 2 percent of the respondents said they never feel the need to immediately respond to a text, social media networking messages, or other notification.
2. Most teens (67 percent) check their phone within 30 minutes of waking up in the morning. For some, their attachment to their phone interrupts their sleep.
In fact, a third of teens and a fourth of parents check their phone within five minutes of waking up. More than a third of teens (35 percent) and parents (34 percent) wake up in the middle of the night at least once to check their phone for “something other than the time: text messages, email, or social media,” according to the report.
3. Parents and teens alike are judging each other’s phone use.
Somos chismosos by heart, so of course, 82 percent of parents think their child is distracted daily, often several times daily, by their phone use. Over half of teens feel the same way about their parents. Seriously, how much Candy Crush is too much Candy Crush? On top of that, 64 percent of parents believe their child is “addicted” to their phone while 31 percent of teens feel their parent is “addicted” as well. That said, only 40 percent of teens felt their parents worried too much about their social media use, but 60 percent of teens said their parents would be “a lot more worried if they knew what actually happens on social media,” according to the study.
4. If a parent feels “addicted,” they’re more likely to have a child that “feels addicted,” too.
Half of both parents and teens self-identify as feeling addicted to their phones. That said, three quarters of the 45% parent pool who reported feeling addicted ended up having a teen who self-reported as feeling addicted, too. That means there are about a third of households where everyone “feels addicted” to their device. In a similar vein, that meant that roughly 2 in 5 Mexicans are trying to cut back their time spent on their phone.
5. Mexican teens’ favorite way to communicate with friends was via text (67 percent)…not hanging out in person.
Only half (50 percent) of teens said one of their favorite ways to communicate with friends was in person, which narrowly beat social media (49 percent) by just one percentage point. Talking on the phone (40 percent) didn’t come in the last place though. That slot is reserved for video chatting at 22 percent.
6. If they had to go a day without their phone, the majority of respondents said they would feel happy or free.
While the majority of teens said they would feel at least somewhat happy (73 percent), free (67 percent), or relieved (64 percent), they also expected to feel at least somewhat bored (63 percent), or anxious (63 percent), or lonely (31 percent). Compared to teens, more parents reported that they’d expect to feel happy (79 percent), free (77 percent), or relieved (73 percent).
7. The majority of both parents and teens think device use is hurting their family relationships.
Nearly a third of parents said they argue once a day with their teen about their excessive use of their phone, and that screen use, in fact, ranks third behind bedtime and chores as their regular conflicts. “My parents are very concerned about this,” teen Guadalupe Mireya Espinosa Cortés told Common Sense Media. “They are all the time telling us, ‘Oh, don’t use the phone while we are eating together. Hey, we are on vacation. Don’t use the phone, please’ and I agree. I think there are priorities and we have to be intelligent to know when and where to use our phones.”
Overall, most Mexican families still agree on the benefits of the technology, citing tech skills, access to information, building relationships and keeping in touch with extended families as reasons that mobile devices are worth their while.
Forget Halloween. Each year more and more brands are tapping into the Mexican celebration of the dead, Día de Los Muertos, to target Latinos with their calavera-inspired designs. The Mexican holiday surrounds death, but it’s a time to celebrate life with loved ones, and each year it’s gaining more and more traction in the U.S.
Celebrated in the U.S. from Oct. 31 to Nov. 2, the holiday tradition calls for the creation of altars to deceased loved ones, decorated with photos, meaningful objects, and their favorite foods said to attract their souls. Petals of bright yellow-orange cempasúchil flowers are used to guide them from the cemetery, according to tradition. This year Nike took up the opportunity to celebrate, with a brand new collection dropping later this month, inspired by “traditional Mexican skeleton graphics.” This isn’t the first time the brand celebrates the Mexican holiday though, a few years back the Swoosh brand released another pair of Cortez’s to pay tribute to the dead on Día de Muertos.
This latest ‘Día de Muertos’ collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.
credit Twitter @Solecollector
This latest assortment will include the Air Force 1 Low, the Cortez, and the Air Max 95 which are all getting dressed up for the occasion. Each pair will reference the holiday ever-so-slightly with traditional Mexican skeleton graphics featured throughout the design on the upper parts of the shoe as well as on the insoles.
The Cortez turns black and orange for Day of The Dead
Credit Twitter @sneaker_arian
The Cortez, is a Nike style Mexican-Americans love to wear, and the sports company picked the iconic design to be part of the Day of the Dead collection. It’s not the first time the Swoosh gets the Mexican-inspired treatment though. As we mentioned earlier, back in 2015 a ‘Day of The Dead’ Nike Cortez was released in honor of the holiday, and the design was a lot more thematic than this year’s minimalist iteration.
Featuring a ‘papel picado’-inspired design on the inside, the stitching of the iconic Swoosh on the upper side of the shoe as well as on the soles, turns bright orange, reminiscent of cempasúchil and candle-lit ofrendas. The shoe is dressed in a nylon and suede floral print and has distinct embroidery on the heel.
The Day of The Dead Air Force 1s Glow in The Dark With Papel Picado-Inspired designs.
credit Twitter @unrtd
The iconic performance shoes were re-imagined to celebrate the Mexican holiday in the most subtle way. The classic silhouette has an all-white upper body, contrasted by piping in yellow, green, blue, pink and black, and also sports a black heel tab and stitching across the midsole. The best part though is that once the shoe’s in the dark, it reveals a glow-in-the-dark skull papel picado-inspired pattern that is fully reflective throughout the entire upper. It’s to die for!
The Nike Air Max 95 was reimagined for the occasion in muted colors and subtle touches of huichol-style graphics.
credit Twitter @RyoRyo719
Joining the AF1s and the Cortez, the Nike Air Max 95 will also be a part of the 2019 Day of The Dead Collection. The festive colorway of the Air Max 95 takes on a white mesh upper with the signature layered side panels taking on a textured/crackled leather appearance. The leather side panels are emblazoned with muted ‘Huichol’ or papel picado-inspired graphics to go along with the Mexican theme. The limited-edition shoe also features black leather mudguards, black Swoosh branding, speckled laces, and a black midsole that adds to the look, along with teal detailing on the skull graphic insoles, papel picado-style tongue branding, and translucent outsole.
There are 57 million Hispanics in the U.S. only, and they represent 18% of the country’s spending power— no wonder brands like Nike want to tap into Latino traditions.
credit Twitter @thesolesupplier
Over the past few years, companies and retailers have made it easier to get into the spirit of the holiday, offering themed apparel, home decor and containers in which to tote goodies. With 57 million Hispanics in the U.S. alone, this demographic represents almost 18 percent of the country’s population and significant spending power, according to Nielsen. In fact, the data analytics company expects its buying power to grow from $1.4 trillion in 2016 to $1.8 trillion by 2021. And that dollar strength isn’t lost on retailers.
‘Dia De Los Muertos’ celebrations run from November 1st through November 2, and the Nike Air Force 1 will drop at retailers like Sneakersnstuff and nike.com on October 15. Priced at $100 USD, the festive sneakers are the ultimate day-to-day shoe to add to your rotation. The rest of this latest Nike Día de Muertos collection is scheduled to release on Nike.com and at select Nike retailers on Oct. 30.
Share this story with all of your friends by tapping our little share buttons below!