Culture

14 Latino Brands Latinos Cannot Live Without

Whether it’s abuelita’s favorite or a new found love, there are a handful of Latino brands some of us can’t live without. From makeup to household supplies, these are 14 of our favorite Latino must-have brands.

1. San Marcos

Credit: Which San Marcos Blanket is For You? (Mitú)

Our list wouldn’t be complete without our beloved San Marcos cobijas. Original San Marcos blankets were produced from 1976 to 2004 by owners Jesus and Francisco Rivera in their hometown of San Marcos, Aguascalientes, Mexico. Although the company is not technically still up and running, the brand still lives on in just about every Mexican household.

2. Cuaba Soap

Credit: Loyal Nana

If you’re Dominican, then you know that Cuaba soap is definitely a household staple. Jabon de cuaba is made out of pine resin. It’s not only used for showering but it can also be used to wash dirty laundry.

3. Suavitel

Credit: Target 

Although Suavitel is technically an American brand, just about every Latino can identify this scent. This fabric softener is definitely abuela-approved. Plus, it’s perfect for those San Marcos cobijas!

4. Beautyblender

Credit: Instagram @reaannsilva

The Latina-owned brand Beautyblenders is a staple for most Latino and Latina makeup gurus. Owner Rea Ann Silver created the infamous beauty sponge back in 2003 and the rest is history!

6. Clandestina

Credit: Clandestina

Established in 2015, Clandestina became the first Cuban urban fashion brand. They are located in Havana and sell their clothing and accessories globally. In addition to being super trendy, this must-have clothing line prides itself on being pro-zero-waste.

7. Gruma

Credit: BakingBusiness.com

Gruma, aka the mother of all things corn and flour, obviously made our list of favorite brands. Most tamales, quesadillas and tacos, indirectly come from the 79 productions plants Gruma has worldwide.

8. Bimbo

 Credit: Food Business News

As Latinos, Bimbo is part of our childhood, begging our parents to buy us Panques, Mantecadas, Doraditas. The Bimbo brand started over 70 years ago in Mexico City and was made famous for their white bread, toast, and Panques. Now Bimbo is in over 24 countries across the globes.

9. Barcel

Credit: Barcel

Takis, Hot Nuts, Dulces Vero, Ricolino… the list goes on and on. We all know that Barcel is the real MVP of Latino brands as far as snacks are concerned.

10. Ibarra 

Credit: Mexican Hot Chocolate Recipe (Pinterest)

With the holiday season in full swing, you know we can’t forget about our favorite hot chocolate brand. There’s a never-ending battle between Abuelita and Ibarra hot chocolate, but we all know who the real winner is here.

11. Gamesa

Credit: MexGrocer

Latinos everywhere grew up on Gamesa galletas. Gamesa is Mexico’s largest cookie manufacturer, giving us all of our childhood favorites like Marias, Barras de CoCo, and Arcoiris just to name a few.

12. La Universal

Credit: La Universal 

Speaking of sweet, childhood treats, let’s not forget about La Universal – maker of the Manicho chocolate bars. ¡Delicioso! La Universal is an Ecuadorian company that was founded all the back in 1889 and is recognized throughout Ecuador and Latin America for its 129 years of delicious treats.

13. Jarritos

Credit: Cultureatz

Are you thirsty after all this talk about our favorite Latino food brands? Don’t worry because we didn’t forget our favorite meal companion, Jarritos. Jarritos was founded in 1950 in Guadalajara, Jalisco, Mexico. These popular Mexican sodas have gained worldwide popularity and do not disappoint.

14. Inca Kola

Credit: Wikipedia

On the topic of delicious sodas, we can’t forget of course this Peruvian favorite, Inca Kola. Inca Kola aka the Golden Kola was created back in 1935 in Peru but are now bottled in the United States. Like their slogan states, it truly is ¡refrescante para todo el mundo!

Whether your favorite Latino brand makes paleta or jewelry, one thing is for certain: Latinos have the best brands hands down. For those who beg to differ, don’t forget we love chanclas too.


READ: These 20 Delicious Latino Snacks You Need To Be In Your Life Permanently

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These Online Botanicas Are The Best Places To Support And Find Fulfilment For The Bruja In You

Fierce

These Online Botanicas Are The Best Places To Support And Find Fulfilment For The Bruja In You

houseofintuition / Instagram

Updated April 15, 2020

With young Latinxs reclaiming the bruja identity, the demand for access to novenas, herbs and other specially crafted ritual tools has grown tremendously. Luckily, these Latinx-owned online botanicas have made it easy for brujas, or anyone who wants to dive deeper into the practice, to get their hands on the goods. Whether you’re looking to conjure up more cash flow or secure some extra protection from those pesky mal de ojos, these shops have the magia you need.

1. The Flowerchild Bruja

You know you’ve received some real tesoro when you open your delivery and see the holographic cellophane. Unmistakable and unique products are what make The Flowerchild Bruja’s shop un cielo de flores. Garden Smudge Sticks adorned with colorful flowers and loose herbs packaged in clear hearts make this online botanica a must-visit if you’re looking to manifest more love and beauty into your life.

2. Brooklyn Brujeria

No forlorn-looking saints and pale stricken Marys here! Brookyn Brujeria offers a fresh and modern take on the classic bruja necessity of novena candles. At $10 a candle, you can enhance the vibrations and style of your space without blowing all your chavo. With intentions like Boss Bitch and F*ck Outta Here, these ain’t your abuelitas’ novenas.

3. The Hoodwitch Store

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Thank you for all of your love & support to those who have been readers and customers of @thehoodwitch over the years. ♥️You know truly how hard I work and that this is my livelihood and culture. Visual art and magic ARE my life and practice. Not a peach flavored “turquoise” glitter drink. My magic is in my blood, my magic is in my ability to bring life to my visions, it is creation & destruction. Over the last 6 years, I have been so honored and lucky to be featured in some of the largest media publications internationally not limited to Instagram. This is bigger than that and the creative team for Starbucks knew that. I have personally worked on consulting large companies in their design concepts this work comes naturally to me. “So what’s the big fuss?” My personal style has become synonymous with the visual aesthetic of my brand. No, I absolutely did not “invent” the crystal balls nor acrylic nails but What I created was a space for myself along with other POC to feel represented and have visual imagery that was representative of us. The colorful candles of my local botanicas, my gold jewelry, and my long nails clutching my crystals are certainly not “new” but to see them presented in a manner that I shared visually in this space was. Katherine de Vos Devine @devosdevine is a lawyer and art historian who wrote a powerful and insightful look as to what exactly is happening with this situation and we are sharing it in our story today because more than anything she truly gives the full tea of the situation. I can strip away the crystal balls, the nail art, and delete all of my beautifully curated photos but I will always be me, I will always be my grandmother’s voices and wisdom. I will create, and I will always know my value and my worth. I trust and believe that my ancestors and my guides are looking after me. These giants may have the money to bully artists, creatives, and small business but we know the truth and absolutely must not allow it. As a small business owner, I appreciate you standing with us in this uphill journey and even if it goes nowhere, at the end of the day I can laugh to myself knowing that Starbucks made a drink inspired by HW 🔮

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If you’re in the market for an obsidian scrying mirror, unique tarot decks or nail polish for your mystic manos, then The Hoodwitch Store is your one-stop bruja shop. Be sure to also check out the Bruja Bookshop tab, where you’ll find vintage, one-of-a-kind libros to up your witchy wisdom. The shop offers some rare finds en español as well. However, make sure you stay up to date on the latest inventory. These goods sell out fast!

4. House of Intuition

If you live in LA, you’ve most likely heard of House of Intuition. With four brick and mortar stores throughout the area, plus an online shop, it’s probably a wise investment to grab one of their “Success” intention candles. Their beautifully colored novenas aren’t the only reason to check out the shop, though. Seriously, this casa is staked with everything from crystals skulls, cauldrons and wands to a line called “Hair Mystics” featuring crystal-infused hair mists. You’ll be glad your intuition led you here.  

5. Lunar Magic Shop

Lunar Magic Shop is the super affordable and super thoughtful shop with some of our favorite bruja apparel. You will for sure want to grab the “My Mom Will Hex You” tee for the little one in your life or the “I Am My Own Sacred Place” one for yourself. While you’re at it, you might as well secure the “Motherhood”and “Student” crystal kit bags. This small shop definitely has the whole family’s brujeria needs in mind.

6. Curandera Press

While this shop is currently taking a small hiatus, they will re-launch on August 1. This gives us time to save up for a big vela haul. We could all use some divine intervention with lazy lovers and bad hair days, right? With Curandera Press’ “No Mas Amante Perezoso” and “Good Hair Day” velas, your prayers are answered. We’re excited to see what intentions they roll out next.

7. Haus of Hoodoo

In this Haus, it’s all about folk magic, which can be felt deeply just by looking at the gorgeous, conjure fixed candles that have made this shop a bruja favorite. However, take note that these candles sell out ridiculously fast. So set a reminder for Saturdays at 6 p.m., when the restock happens. We’re here by declaring that the new witching hour.

8. Moon Mother Apothecary

If you’re una bruja verde, then Moon Mother Apothecary is the herbal oasis of your dreams. Stocked with herbs, tinctures and salves, this botanica puts the magic in Mama Earth’s medicine. Take the “La Luna” tincture, intended for use during ceremonies and rituals, or the “Goodnight Kiss’ tea blend, which is powered by a Sagittarius moon and is also described as being “wrapped in a grandmother’s hug.” We’ll take two of those, please.

9. Mujeres De La Luna

For all the brujas that like to use a more elevated type of herb for some mota magic, we have Mujeres De La Luna. This “botanica for the far-out babe” has you covered on everything, from crystals and rolling papers to smudge sticks and vintage books. The crystal pipes might be our favorite item, though, especially the corazon-shaped, rose quartz pipe. You will surely call in some serious self-love with this piece!

Read: In These Trying Times, Boricua Bruja Emilia Ortiz Provides A Digital Space For Healing

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Señora Myths are Passed Down From Generation to Generation, But Are Any of Them Real?

Culture

Señora Myths are Passed Down From Generation to Generation, But Are Any of Them Real?

MIFAMILIABRAVA / INSTAGRAM

At some point during our formative years, we all heard an old wives’ tale or two, right? Some seemed innocent enough — think “eating bread crust will make your hair turn curly” or “cracking your knuckles will give you arthritis.”

But actually, lots of these old wives’ tales came with some extra baggage that may have done a number on our collective psyche. Sure, they may have seemed harmless when we first heard them, they’ve managed to worm themselves into our thought patterns and maybe even created a few bad habits along the way. But don’t blame abuela, she too was passed down this knowledge before she passed it on to you.

These superstitions get passed down from generation to generation, and often enough they’re so effective they get snap us into total compliance. But few of us know why we’re so fearful or the reason behind them.

Nevertheless, these old wives tales are part of Latino culture.

Vick’s Vapor Rub Will Cure Everything

@AFRAIDOFTHEGAYS / TWITTER

Sure, you may know it as Vaporub or something totally different depending on where you grew up, but no matter your background, we can agree this menthol pomade has been hailed as a cure all by abuelas everywhere.

Sure the ointment may make us feel better (placebo anyone?) but it actually can be deadly if ingested and is toxic when used improperly.

Having A Baby Daughter Will Steal Your Beauty

Credit: Shutterstock Images

This sends several problematic messages. First of all, it implies there is something inherently wrong with having a daughter — which is obviously ridiculous. I swear this sounds like something a man who wanted a strapping young boy to “carry on his good name” started spreading.This old wives’ tale would have you believe beauty is entirely physical or superficial. But beauty is many things: mental, physical, emotional, psychological… none of which can be stripped away by the natural and, it must be said, beautiful act of giving birth to a baby.

You Can’t Make Tamales When You’re Angry

Credit: Pixabay

According to this old wives’ tale, if you even attempt to make tamales when you’re enojada…they just won’t turn out right. And nobody’s wants to work so hard on tamales for them to end up flat and flavorless.

Opening An Umbrella Inside Is The Worst Luck

Seriously, this one I believe in so much I freak out at even the thought of it happening by accident. This is another superstition that crosses cultures but leave it to Latinos to add in another layer – if you do this, you won’t get married.

Going Out With Wet Hair When It’s Cold Will Make You Sick

If you grew up in a Latino household, you can bet you’re used to hearing your mom or abuelita scolding you for going outside with wet hair. But this myth has been debunked more times than you’ll eat pozole when you do actually have a cold. Colds and the flu come from viruses (and some bacterias) – plain and simple.

You’ll Never Get Married If A Broom Touches Your Feet

Credit: Pixabay

Basically, if you’re single and ready to mingle, don’t go near any brooms. This old wives tale says that if someone is sweeping and they accidentally brush your feet with the broom, you’ll end up single forever.

To Find Love, All You Need Is Four Eggs

Credit: Pixabay

To draw someone to you, you need 4 eggs: break two in corners, and one more at the door of the person you want to attract. The last one put inside a white cup and place it under your bed. That’s it. True love.

Cutting Your Hair During A Full Moon Could Mean…?

Credit: Pixabay

It’s believed that cutting your hair during a full moon could actually make it grow faster. Is it true? Well, maybe. The long-trusted Farmers Almanac actually lists the best dates to cut your hair based on the lunar calendar…so maybe?

Shaving Your Legs Causes the Hair to Grow Back Darker

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Let’s be clear: there’s nothing wrong with not shaving. This old tale would have you believe that having thicker or darker hair anywhere on your body is cause for major concern. The reality is that cutting does not stimulate new hair growth.

Brooms Can Help Determine Your Social Life

Credit: Pixabay

Again, with the brooms. This one says that if you put a broom behind the door, your guests will leave sooner. And if a broom falls, it can tell you a lot about your visit depending on the direction it falls. Backward = bad visit. Forward = good visit.

Putting Your Purse On The Floor

Credit; Growing Up Blackxican

“A purse on the floor is money our the door.” This isn’t specific to Latino families, in fact, it’s very common belief across Asia as well. But both cultures share the believe that if you place your purse on the floor, you’ll soon be losing some money.

Itchy Palms And Your Finances

Credit: Pixabay

This is another very common wives tale across cultures but Latinos add a unique twist and get very specific. Basically, if your right palm itches you’ll be coming into some coins. Meanwhile, if it’s the left – be prepared to be a little less wealthy since you’ll likely be giving money away.

Heartburn During Pregnancy Can Lead To A Head Full Of Hair

Credit: Pinterest

There are soooo many superstitions related to pregnancy but this one is definitely interesting. Woman struggle with all sorts of symptoms during pregnancy including heartburn. So this one stands to reason if you’re dealing with heartburn, your baby will be born with beautiful locks of hair.

If You Drop a Biscuit, It is a Sure Sign Your Husband Will Be Poor

Credit: The Pioneer Woman

This one is straight up laughable but for some reason is still all to common. I mean let’s dissect this one real quick: not all little girls are going to grow up to marry a man. Nor will every little girl even want to get married. Then there’s the whole issue with thinking that women only value wealth in their potential mate. Yea, this one has got to go.

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