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25 Brands Made For Latinas And Women Of Color That Are Totally Crushing The Beauty Game

It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.

With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!

1. Besame Cosmetics

CREDIT: besamecosmetics / Instagram

This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Besamefounder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long-lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.

2. Itsmyrayeraye x BH Cosmetics Palette

CREDIT: ITSMYRAYERAYE X COSMETICS

What types of makeup products do you recommend for people of color?

3. BeautyBlender

CREDIT: beauty blender / Instagram

If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome.

Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.

4. Nuance by Salma Hayek

CREDIT: tiffanyc317 / Instagram

Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is  also a complete steal at $14 a pop.

5. Reina Rebelde

CREDIT: reinarebelde / Instagram

Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zestful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.

6. Gaby Espino

CREDIT: gabyespino / Instagram

Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.

7. Breakups to Makeup

CREDIT: lizbeth4beauty / Instagram

You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.

Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives

8. Melt Cosmetics

CREDIT: dolly_edita / Instagram

This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.

9. Tata Harper

CREDIT: tataharperskincare/ Instagram

Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!

Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls’ night in.

10. Loreal Paris True Match Super-Blendable Makeup

CREDIT: lorealmakeup / Instagram

Shade count: 33

This oil-free liquid formula provides light to medium coverage for all skin types. It’s 4.4 star review on the Loreal site suggests its name lives up to the hype.

Price check:  $10.95

Shop it here.

11. M.A.C. Studio Fix Powder Plus Foundation

CREDIT: maccosmetics / Instagram

Shade count: 46

M.A.C.’s two-in-one powder foundation works overtime to provide coverage, shine control, and brags more shades than your local Sunglass Hut.

Price check: $27

Shop it here.

12. Kat Von D Lock-It Foundation

CREDIT: katvondbeauty / Instagram

Shade count: 30

With 30 shades and a formula that combines creamy textures with pigment, reviewers of this 24-hour-foundation say it stops shine and hides blemishes like no other. With a finish the brand describes as “velvety matte,” odds are high that it’ll send your oily skin to kick rocks. Plus, it’s vegan and not animal tested.

Price check: $35

Shop it here.

13. Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15

CREDIT: bobbibrown / Instagram

Number of shades: 30

At 30 shades, this Bobbi Brown product isn’t exactly beating out Baskin-Robbins in the diversity count game. Still, its range of colors are pretty beloved by reviewers and the beauty blog sphere. The fact that its formula provides a luminous effect on darker skin tones (which typically suffer the effects of dull appearances from other brands) makes it a top dog in our book.

Price Check $50

Shop it here.

14. Fenty Beauty Pro Filt’R

CREDIT: fentybeauty katvondbeauty / Instagram

Shade count: 40

Rihanna’s cruelty-free beauty brand made waves last year when it announced its effort to create one of the most inclusive makeup selections on the market. The full coverage foundation has since become the talk of beauty blogging town (a quick search for the brand on Youtube brings up over 500,000 results). It’s a product with a shine-free finish guaranteed to bring your selfie game to new heights.

Price check: $34

Shop it here.

15. Murad Invisiblur Perfecting Shield

CREDIT: MURAD

Makeup artist MonicaStyle Muse keeps it real about how difficult it is to find makeup products that match her complexion.

16. Fenty Beauty Pro Filt’r Soft Matte Foundation

CREDIT: FENTY BEAUTY

Thanks to makeup companies like Fenty Beauty and Huda Beauty, matching makeup has become more accessible to Monica and other people of color who’ve been ignored by the beauty industry.

17. Huda Beauty Foundation

CREDIT: HUDA BEAUTY

You no longer to struggle in your hunt for good make up products! Check out Huda’s products!

18.  Colourpop No Filter Concealer

CREDIT: COLOURPOP COSMETICS

Colour pop is the perfect product to help your skin pop.

19. BH Studio Pro Palette

CREDIT: BH STUDIO

And up your color game with these products.

20. Huda Beauty Lashes

CREDIT: HUDA BEAUTY

Dont forget to play up lashes with these classic Huda lashes.

21. The balm Schwing eyeliner

CREDIT: SCHWING

Get the perfect cat eye with this liquid eyeliner stick.

22. Anastasia Beverly Hills Cream Contour Palette

CREDIT: ANASTASIA BEVERLY HILLS

The perfect contour palette from one of the beauty industry’s most high-end palettes.

23. Patrick Starrr Powder

CREDIT: PATRICK STARRR X MAC

Shimmer and pearl up your look with this powder.


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Here Are 25 Reasons To Love The #LatinaFuerte That Is 'Jane The Virgin' And The Latina Behind The Show, Gina Rodriguez

Identity

Here Are 25 Reasons To Love The #LatinaFuerte That Is ‘Jane The Virgin’ And The Latina Behind The Show, Gina Rodriguez

@hereisgina / Instagram

If you have not seen “Jane the Virgin” yet, ?? stop ?? what ?? you’re ?? doing ?? NOW. This is your modern day telenovela, chock full of an actual immaculate conception (read: artificial insemination), Puerto Rican abuelitas that are everyone’s Nana, and d r a m a  that could only brought to you by the Latinas that basically run the show.

Here are 25 more reasons to love the show that just keeps giving back to us all!

1. “Jane the Virgin”  gave the CW Network their first Golden Globes nomination.

CREDIT: @hereisgina / Instagram

Why? Because everything Latinas touch is gold. That’s why. Don’t even question me on this one. Gina Rodriguez is also pretty awesome soooo…..

2. Oh, and Gina won that Golden Globe for Best Actress in a TV Series Musical or Comedy.

CREDIT: Video Screenshot 2Digital-Image. Time.com. 21 March 2018.

In her acceptance speech, she thanked God and her father, saying, “”My father used to tell me to say every morning, ‘Today is going to be a great day. I can and I will.’ Well, Dad — Today is a great day. I can and I did.” I’m not crying.

3. The next year, she was included in Eva Longoria and America Ferrera’s joke about the Globes mistaking Latinas for each other.

CREDIT: Entertainment Tonight / YouTube

The Globes mistaked Gina Rodriguez with America Ferrera during the nominations ceremony for the 2016 Awards. America Ferrera introduced herself as “America Ferrera, not Gina Rodriguez,” pointing out that Latinas on screen aren’t one and the same. SMGDH

4. Ivonne Coll, Abuelita in the showwas no nun in her hayday.

CREDIT: @ivonnecollofficial / Instagram

Caption: “Tbt 1969 when I was a hippie! The communes’ name was “El K-rajo” I was surrounded by musicians, artists, craftsmen…and that is the place where I stand that is the place where I started to find the Artist in me… #puertoricolohacemejor #AbrahamBonilla #condominioelcentro #ivonnecoll #AlbaVillanueva #Janethevirgin” ? ? ?

5. Gina Rodriguez, aka Jane, was given a director role in the last season.

CREDIT: @hereisgina / Instagram

Oh and she slayed. “We do magical realism, we do fantasy, we do crazy costume changes, we do green screen. For my episode I had a wolf, a stunt, green screen,” Gina told Variety. 

6. …and she hashtagged #TimesUp in her announcement.

CREDIT: @hereisgina / Instagram

Caption: “#Janethevirgin Add another Latina director to that list. #TimesUp” She told The View, “As a woman of color, I think that being able to have the opportunity to direct and to be able to direct my show is very exciting.” Agree, agree, agree!

7. Eva Longoria also directed the show for an episode.

CREDIT: @EvaLongoria / Twitter

Because you can’t have enough Latinas telling everyone what to do. It creates the actual magic of “Jane the Virgin,” tú sabes?

8. Gina calls America Ferrera the ‘Moses’ of Latina roles.

CREDIT: America Ferrera in Ugly Betty (2006). Digital Image. IMDB.com. 21 March 2018

In an interview with Backstage, Gina gushes about America: “I think America [Ferrera, who played Betty] did a lot of amazing things for women who weren’t born naturally thin, and America is gorgeous. We are all gorgeous in our own beautiful, unique, perfectly imperfect ways. … That was very helpful to have those people that came before us; the Moses, if you will…the parting of the seas.”

9. Gina Rodriguez gives credit of her talent to NYU’s Tisch School of the Arts.

CREDIT: BUILD Series / YouTube

In an interview with BUILD Series, she literally points out her teacher, Rosemary Quinn. “Rosemary Quinn is the best. You want to be an actress? Learn from that woman. ‘Cause she will change your life. Clearly, clearly.” And then she started tearing up. #Same

10. Before that, Gina was one of thirteen teenagers accepted into Columbia University’s Theatrical Collaboration.

CREDIT: Video Screenshot 2Digital-Image. Time.com. 21 March 2018.

She was 16. Look at that muñeca linda, I just want to pinch her cheeks!! And now I want to pinch myself. I am my mother.

11. Like ‘Ugly Betty,’ Jane doesn’t wear makeup.

CREDIT: @hereisgina / Instagram

America Ferrera is one of the first to represent a normal Latina in American living room televisions and us more curvy, non-beauty pageant winning Latinas felt more fire than ever. And while not all of us are pregnant virgins, Jane is guapa AF, just like us.

12. Oh, and she’s not about being pigeonholed in her sexuality.

CREDIT: @HereisGina / Twitter

So don’t ask, k? Just embrace that we’re all attracted to her, no matter how you identify.

13. Gina is all about using her “Jane the Virgin” fame for good.

CREDIT: @hereisgina / Instagram

Sometimes, your T-shirt says it all in this pic of her at the Women’s March in 2017. Caption: “Sisterhood squad. #WomensMarch”

14. The executive producer, Jennie Snyder Urman, wanted the show to be a cross between “Ugly Betty” and “Gilmore Girls.”

CREDIT: @hereisgina / Instagram

Brava, especially if you want to add “Como Agua Para Chocolate” and ‘True Detective’. TBH, “Jane the Virgin” is chock full of hallucinations of choirs singing about sex, actual characters impaled on ice sculptures, everyone’s telenovela-obsessed abuelita and a modern day immaculate conception.

So, yeah. It’s not like any other show.

15. Gina Rodriguez declined a breakout role in Devious Maids before auditioning for “Jane the Virgin.”

CREDIT: @deviousmaids / Instagram

“I want to affect people, I want to create change, and there are sacrifices that come along with that.” Gina was offered a role in “Devious Maids” and, because it didn’t align with her mission she sacrificed that break-out role, and good thing!

16. Diane Guerrero, aka Lina, also auditioned for a role on “Devious Maids.”

CREDIT: @dianeguerrero / Instagram

“I wanted the part so bad,” she told Remezcla. Guerrero didn’t get the role, but we’ve been crushing on her hard all throughout “Orange is the New Black” and “Jane the Virgin.” I don’t think my heart could handle another show.

17. Gina is the youngest of three sisters.

CREDIT: Video Screenshot 2Digital-Image. Time.com. 21 March 2018.

All the academic theories about youngest siblings are lost on Gina. She paves her own path (in case it wasn’t the most obvious).

18. Her older sister paid for her education at NYU Tisch School of the Arts.

CREDIT: Video Screenshot 2Digital-Image. Time.com. 21 March 2018.

Ivelisse Rodriguez Simon is an investment banker, and I trust her with all my money. The middle sister, Rebecca, is a doctor. That is a well-educated group of Latinas. #BoricuaPrideAF

19. Their parents are Puerto Rican.

CREDIT: Video Screenshot 2Digital-Image. Time.com. 21 March 2018.

They were born and raised in Chicago, and taught that they can do anything they set their minds to. They grew up Catholic and Gina recalls giving up any self-doubt while waiting to find out if she got the role of Jane to God. And then screaming on the street when she did snag the role. #BoricuaFire

20. Gina once played Frida Kahlo in a play.

CREDIT: @hereisgina / Instagram

Oh, and it was a world premiering play called, “The Last Moments in the Life of Frida Kahlo” at the American Stage Theatre. This pic though is just your casual celebration in a Frida Kahlo themed party.

21. You’ll probably find Casper the Dog on set.

CREDIT: @hereisgina / Instagram

#WomensRights & #AnimalRights–you’ll find it all on the set of “Jane the Virgin.” And all throughout Gina’s Insta account. I mean, Casper *deserves* to be treated like a star.

22. “Jane the Virgin” is based on Venezuelan telenovela “Juana la Virgen.”

CREDIT: RCTV / YouTube

In the original, Juana is only 17 years old and ends up escaping to the mountains with Rafael, her baby daddy. Here’s to hoping Jane finds her happy ending… on a mountain of grilled cheese sandwiches.

23. No Latina-run show could tolerate anything less than leading male actor, Justin Baldoni’s adorable obsession with his now-wife.

CREDIT: Wayfarer Entertainment / YouTube

Watch this 25 minute proposal video and don’t cry. Then watch his TED Talk, “Why I’m Done Trying to be ‘Man’ Enough”. Don’t cry. Dare you.

24. Gina is the co-founder of ethical lingerie company Naja.

CREDIT: Gina Rodriguez. Digital Image. Naja.com. 21 March 2018

Naja is a lingerie company that primarily employs single mothers, allowing them to work from home while still taking care of their families. It also uses recycled goods, and is ethically sourced. Of course Gina is part of this. Yes, I’ll buy your lingerie, bae!

25. Gina wants to be the Latina Meryl Streep and we’re here for it.

CREDIT: @hereisgina / Instagram

Ever since she was 15, she’s had the dream to be the Latina Meryl Streep. Gina tells Backstage, “[Meryl] transforms and gets gritty and peels off layers of her skin. She’s not afraid. And I’m not afraid either. Jane is a gift I can give, a platform I can use to talk to girls and women and say, ‘Yeah, I’m not makeup-ed up, I’m not weaved-up, and I am beautiful.’ ”

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