25 Brands Made For Latinas And Women Of Color That Are Changing The Beauty Game For POC
It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.
With so much advice passed on from the abuelas and tÃas in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!
1. Besame Cosmeticsbesamecosmetics / Instagram
This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Besamefounder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long-lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.
2. Itsmyrayeraye x BH Cosmetics Palette
What types of makeup products do you recommend for people of color?
3. BeautyBlenderbeauty blender / Instagram
If Rea Ann Silva’s beauty must-have hasn’t already swept acrossÂ the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome.
Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007.Â The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.
4. Nuance by Salma Hayektiffanyc317 / Instagram
Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. HerÂ Flawless Finish Liquid Foundation is Â also a complete steal at $14 a pop.
5. Reina Rebeldereinarebelde / Instagram
Regina Merson’sÂ colorful range of lipsticks, shadows, and blush palettes act as an ode to the zestful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÃ“N, Merson’s line is equal parts queen and rebel.
6. Gaby Espinogabyespino / Instagram
Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.
7. Breakups to Makeuplizbeth4beauty / Instagram
You know that saying “some things are better left unsaid”?Â Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.
Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives
8. Melt Cosmeticsdolly_edita / Instagram
This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, theÂ first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.
9. Tata Harpertataharperskincare/ Instagram
Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!
Pro Tip: Go for the super popular Honey Blossom MaskÂ ($65) for girls’ night in.
10. Loreal Paris True Match Super-Blendable Makeuplorealmakeup / Instagram
Shade count: 33
This oil-free liquid formula provides light to medium coverage for all skin types. Itâ€™s 4.4 star review on the Loreal site suggests its name lives up to the hype.
Price check: Â $10.95
Shop it here.
11. M.A.C. Studio Fix Powder Plus Foundationmaccosmetics / Instagram
Shade count: 46
M.A.C.’s two-in-one powder foundation works overtime to provide coverage, shine control, and brags more shades than your local Sunglass Hut.
Price check: $27
Shop it here.
12. Kat Von D Lock-It Foundationkatvondbeauty / Instagram
Shade count: 30
With 30 shades and a formula that combines creamy textures with pigment, reviewers of this 24-hour-foundation say it stops shine and hides blemishes like no other. With a finish the brand describes as “velvety matte,” odds are high that it’ll send your oily skin to kick rocks. Plus, it’s vegan and not animal tested.
Price check: $35
Shop it here.
13. Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15bobbibrown / Instagram
Number of shades: 30
At 30 shades, this Bobbi Brown product isn’t exactly beating out Baskin-Robbins in the diversity count game. Still, its range of colors are pretty beloved by reviewers and the beauty blog sphere. The fact that its formula provides a luminous effect on darker skin tones (which typically suffer the effects of dull appearances from other brands) makes it a top dog in our book.
Price Check $50
Shop it here.
14. Fenty Beauty Pro Filt’Rfentybeauty katvondbeauty / Instagram
Shade count: 40
Rihanna’s cruelty-free beauty brand made waves last year when it announced its effort to create one of the most inclusive makeup selections on the market. The full coverage foundation has since become the talk of beauty blogging town (a quick search for the brand on Youtube brings up over 500,000 results). It’s a product with a shine-free finish guaranteed to bring your selfie game to new heights.
Price check: $34
Shop it here.
15. Murad Invisiblur Perfecting Shield
Makeup artist MonicaStyle Muse keeps it real about how difficult it is to find makeup products that match her complexion.
16. Fenty Beauty Pro Filt’r Soft Matte Foundation
Thanks to makeup companies like Fenty Beauty and Huda Beauty, matching makeup has become more accessible to Monica and other people of color who’ve been ignored by the beauty industry.
17. Huda Beauty Foundation
You no longer to struggle in your hunt for good make up products! Check out Huda’s products!
18. Colourpop No Filter Concealer
Colour pop is the perfect product to help your skin pop.
19. BH Studio Pro Palette
And up your color game with these products.
20. Huda Beauty Lashes
Dont forget to play up lashes with these classic Huda lashes.
21. The balm Schwing eyeliner
Get the perfect cat eye with this liquid eyeliner stick.
22. Anastasia Beverly Hills Cream Contour Palette
The perfect contour palette from one of the beauty industry’s most high-end palettes.
23. Patrick Starrr Powder
Shimmer and pearl up your look with this powder.
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