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25 Brands Made For Latinas And Women Of Color That Are Changing The Beauty Game For POC

It’s likely that behind every bold lip you’ve ever rocked, there’s a strong Latina beauty who taught you how to do it. Hence, whether it’s been how to pick the right shade or moisturize with Vicks, there’s no doubt by now you’ve got a handle on rocking a mean pout.

With so much advice passed on from the abuelas and tías in our lives, it’s no wonder more and more Latinas and Latinos are leading the charge in the beauty industry. Check out our fave Latina beauty brands below!

1. Besame Cosmetics

besamecosmetics / Instagram

This is totally your abuelita’s make up brand. (And why not? She taught you all you know about a good red lip anyways.) Besamefounder, Gabriela Hernandez, immigrated from Venezuela and became fascinated with the sophistication of beauty while playing with her abuela’s makeup brushes. Each of Hernandez’s long-lasting beauty products act as shoutouts to the romance of 1930’s Hollywood. Her Black Cake Mascara will give you major romance vibes.

2. Itsmyrayeraye x BH Cosmetics Palette

CREDIT: ITSMYRAYERAYE X COSMETICS

What types of makeup products do you recommend for people of color?

3. BeautyBlender

beauty blender / Instagram

If Rea Ann Silva’s beauty must-have hasn’t already swept across the foundation on your face, stop what you’re doing and get on board. Seriously, we’ll wait because it’s awesome.

Got it? Cool! Because the Mexican and Portuguese entrepreneur completely uprooted the makeup game back in 2007. The innovative makeup sponge doesn’t hold onto product and evenly distributes formulas into skin with zero lines. Yes and yes.

4. Nuance by Salma Hayek

tiffanyc317 / Instagram

Don’t believe that just because she’s on the red carpet that your girl Salma hasn’t a clue about drugstore makeup. The Mexican-born actress strongly believes in bringing products with healthy ingredients to all women. Which means yes you can find the line in the isles of CVS. Her Flawless Finish Liquid Foundation is  also a complete steal at $14 a pop.

5. Reina Rebelde

reinarebelde / Instagram

Regina Merson’s colorful range of lipsticks, shadows, and blush palettes act as an ode to the zestful culture of her Mexican heritage. With shades like ROSA SALVAJE and MORETÓN, Merson’s line is equal parts queen and rebel.

6. Gaby Espino

gabyespino / Instagram

Venezuelan telenovela star Gaby Espino’s beauty line is proof that she has more talent to bring to the table. Her lipstick and nail polish line stem from her love of beauty products and fans are OBSESSED. The extreme-pigment and long-lasting cream-texture of her Buh Bye Baby lipstick is packed with antioxidants and also mint for calm, smooth lips.

7. Breakups to Makeup

lizbeth4beauty / Instagram

You know that saying “some things are better left unsaid”? Puerto Rican and Cuban makeup artist Angelique Velez’s makeup bag line is for anyone who still has some words to say. Velez’s line of makeup bags and clutches are tagged with quotes that evoke major “same” vibes.

Fun Fact: Velez founded Breakups to Makeups after makeup helped her through a bad break up. #makeupsaveslives

8. Melt Cosmetics

dolly_edita / Instagram

This massive cosmetics brand racked up an equally massive fan base in just a matter of 3 years. Lora Arellano is the other founding half of the popping cosmetics line and has been on our radar as a girl boss for a while. Since the launch of her beauty brand, the first-generation Mexican-American has worked with Rihanna and Serena Williams as their go-to makeup artist.

9. Tata Harper

tataharperskincare/ Instagram

Tata Harper’s 100% nontoxic skincare line has swept up a massive celebrity clientele that includes Gwenyth Paltrow and also Lake Bell. According to Forbes, Harper is Columbian-born with a background in industrial engineering. Gotta love a woman in STEM!

Pro Tip: Go for the super popular Honey Blossom Mask ($65) for girls’ night in.

10. Loreal Paris True Match Super-Blendable Makeup

lorealmakeup / Instagram

Shade count: 33

This oil-free liquid formula provides light to medium coverage for all skin types. It’s 4.4 star review on the Loreal site suggests its name lives up to the hype.

Price check:  $10.95

Shop it here.

11. M.A.C. Studio Fix Powder Plus Foundation

maccosmetics / Instagram

Shade count: 46

M.A.C.’s two-in-one powder foundation works overtime to provide coverage, shine control, and brags more shades than your local Sunglass Hut.

Price check: $27

Shop it here.

12. Kat Von D Lock-It Foundation

katvondbeauty / Instagram

Shade count: 30

With 30 shades and a formula that combines creamy textures with pigment, reviewers of this 24-hour-foundation say it stops shine and hides blemishes like no other. With a finish the brand describes as “velvety matte,” odds are high that it’ll send your oily skin to kick rocks. Plus, it’s vegan and not animal tested.

Price check: $35

Shop it here.

13. Bobbi Brown Skin Long-Wear Weightless Foundation SPF 15

bobbibrown / Instagram

Number of shades: 30

At 30 shades, this Bobbi Brown product isn’t exactly beating out Baskin-Robbins in the diversity count game. Still, its range of colors are pretty beloved by reviewers and the beauty blog sphere. The fact that its formula provides a luminous effect on darker skin tones (which typically suffer the effects of dull appearances from other brands) makes it a top dog in our book.

Price Check $50

Shop it here.

14. Fenty Beauty Pro Filt’R

fentybeauty katvondbeauty / Instagram

Shade count: 40

Rihanna’s cruelty-free beauty brand made waves last year when it announced its effort to create one of the most inclusive makeup selections on the market. The full coverage foundation has since become the talk of beauty blogging town (a quick search for the brand on Youtube brings up over 500,000 results). It’s a product with a shine-free finish guaranteed to bring your selfie game to new heights.

Price check: $34

Shop it here.

15. Murad Invisiblur Perfecting Shield

CREDIT: MURAD

Makeup artist MonicaStyle Muse keeps it real about how difficult it is to find makeup products that match her complexion.

16. Fenty Beauty Pro Filt’r Soft Matte Foundation

CREDIT: FENTY BEAUTY

Thanks to makeup companies like Fenty Beauty and Huda Beauty, matching makeup has become more accessible to Monica and other people of color who’ve been ignored by the beauty industry.

17. Huda Beauty Foundation

CREDIT: HUDA BEAUTY

You no longer to struggle in your hunt for good make up products! Check out Huda’s products!

18.  Colourpop No Filter Concealer

CREDIT: COLOURPOP COSMETICS

Colour pop is the perfect product to help your skin pop.

19. BH Studio Pro Palette

CREDIT: BH STUDIO

And up your color game with these products.

20. Huda Beauty Lashes

CREDIT: HUDA BEAUTY

Dont forget to play up lashes with these classic Huda lashes.

21. The balm Schwing eyeliner

CREDIT: SCHWING

Get the perfect cat eye with this liquid eyeliner stick.

22. Anastasia Beverly Hills Cream Contour Palette

CREDIT: ANASTASIA BEVERLY HILLS

The perfect contour palette from one of the beauty industry’s most high-end palettes.

23. Patrick Starrr Powder

CREDIT: PATRICK STARRR X MAC

Shimmer and pearl up your look with this powder.


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America Ferrera Celebrates 20th Anniversary Of Working On ‘Gotta Kick It Up’ With Sweet IG Post

Entertainment

America Ferrera Celebrates 20th Anniversary Of Working On ‘Gotta Kick It Up’ With Sweet IG Post

It has been 20 years since America Ferrera’s dream of becoming an actor back true. She took to Instagram to reflect on the moment that her dream started to come true and it is a sweet reminder that anyone can chase their dreams.

America Ferrera shared a sweet post reflecting on the 20th anniversary of working on “Gotta Kick It Up!”

“Gotta Kick It Up!” was one of the earliest examples of Latino representation so many of us remember. The movie follows a school dance team trying to be the very best they could possibly be. The team was down on their luck but a new teacher introduces them to a different kind of music to get them going again.

After being introduced to Latin beats, the dance team is renewed. It taps into a cultural moment for the Latinas on the team and the authenticity of the music makes their performances some of the best.

While the movie meant so much to Latino children seeing their culture represented for the first time, the work was a major moment for Ferrera. In the Instagram post, she gushes over the celebrities she saw on the lot she was working on. Of course, anyone would be excited to see Jennifer Aniston and Brad Pitt hanging out. Yet, what stands out the most is Ferrera’s own excitement to realize that she can make money doing what she loves most.

“I wish I could go back and tell this little baby America that the next 20 years of her life will be filled with unbelievable opportunity to express her talent and plenty of challenges that will allow her to grow into a person, actress, producer, director, activist that she is very proud and grateful to be. We did it baby girl. I’m proud of us,” Ferrera reflects.

Watch the trailer for “Gotta Kick It Up!” here.

READ: America Ferrera’s “Superstore” Is Going To Get A Spanish-Language Adaptation In A Win For Inclusion

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This Artist Has Been Breaking Barriers As A Non-Traditional Mariachi

Entertainment

This Artist Has Been Breaking Barriers As A Non-Traditional Mariachi

On a recent episode of ABC’s game show To Tell The Truth, three celebrity panelists were tasked to uncover the identity of a real mariachi singer.

Each contender embodied “non-traditional” attributes of mariachi culture either through physical appearance or language barriers, leaving the panelists stumped.

When it came time for the big reveal, with a humble smile 53-year-old Timoteo “El Charro Negro” stood up wowing everyone. Marveled by his talents, Timoteo was asked to perform unveiling his smooth baritone voice.

While not a household name in the U.S., his career spans over 25 years thriving on the catharsis of music.

Timoteo “El Charro Negro” performing “Chiquilla Linda” on Dante Night Show in 2017.

Originally from Dallas, Texas, Timoteo, born Timothy Pollard, moved to Long Beach, California with his family when he was eight years old. The move to California exposed Pollard to Latin culture, as the only Black family in a Mexican neighborhood.

As a child, he recalled watching Cantinflas because he reminded him of comedian Jerry Lewis, but musically he “got exposed to the legends by chance.”

“I was bombarded by all the 1960s, ’70s, and ’50s ranchera music,” Timoteo recalls to mitú.

The unequivocal passion mariachi artists like Javier Solis and Vicente Fernandez possessed heavily resonated with him.

“[The neighbors] always played nostalgic music, oldies but goodies, and that’s one thing I noticed about Mexicans,” Timoteo says. “They can be in their 20s but because they’ve grown up listening to the oldies it’s still very dear to them. That’s how they party.”

For as long as he can remember, Pollard “was born with the genetic disposition to love music,” knowing that his future would align with the arts.

After hearing Vicente Fernandez sing “Lástima Que Seas Ajena,” an awakening occurred in Pollard. While genres like hip-hop and rap were on the rise, Pollard’s passion for ranchera music grew. It was a moment when he realized that this genre best suited his big voice.

Enamored, Pollard began to pursue a career as a Spanish-language vocalist.

El Charro Negro
Photo courtesy of Timothy Pollard.

At 28, Timoteo began learning Spanish by listening and singing along to those artists he adored in his youth.

“When I decided that I wanted to be a mariachi, I didn’t think it was fair to exploit the culture and not understand the language,” he says. “If I’m going to sing, I need to be able to communicate with my audience and engage with them. I need to understand what I’m saying because it was about honor and respect.”

Pollard began performing local gigs after picking up the language in a matter of months. He soon attracted the attention of “Big Boy” Radio that adorned him the name Timoteo “El Charro Negro.”

Embellishing his sound to highlight his Black heritage, Pollard included African instruments like congas and bongos in his orchestra. Faintly putting his own spin on a niche genre, Pollard avoided over-saturating the genre’s sound early in his career.

Embraced by his community as a beloved mariachi, “El Charro Negro” still encountered race-related obstacles as a Black man in the genre.

“There are those [in the industry] who are not in the least bit thrilled to this day. They won’t answer my phone calls, my emails, my text messages I’ve sent,” he says. “The public at large hasn’t a problem with it, but a lot of the time it’s those at the helm of decision making who want to keep [the genre] exclusively Mexican.”

“El Charro Negro” persisted, slowly attracting fans worldwide while promoting a message of harmony through his music.

In 2007, 12 years into his career, Pollard received a golden ticket opportunity.

El Charro Negro
Pollard (left) seen with legendary Mexican artist Vicente Fernandez (right) in 2007. Photo courtesy of Timothy Pollard.

In a by-chance encounter with a stagehand working on Fernandez’s tour, Pollard was offered the chance to perform onstage. The singer was skeptical that the offer was legit. After all, what are the chances?

The next day Pollard went to his day job at the time and said, “a voice in my head, which I believe was God said, ‘wear your blue velvet traje tonight.'”

That evening Pollard went to a sold-out Stockton Area where he met his idol. As he walked on the stage, Pollard recalls Fernandez insisting that he use his personal mic and band to perform “De Que Manera Te Olvido.”

“[Fernandez] said he did not even want to join me,” he recollects about the show. “He just was kind and generous enough to let me sing that song on his stage with his audience.”

The crowd applauded thunderously, which for Pollard was a sign of good things to come.

El Charro Negro
Timoteo “El Charro Negro” with Don Francisco on Don Francisco Presenta in 2011. Photo courtesy of Timothy Pollard.

In 2010, he released his debut album “Me Regalo Contigo.” In perfect Spanish, Pollard sings with great conviction replicating the soft tones of old-school boleros.

Unraveling the rollercoaster of relationships, heart-wrenchingly beautiful ballads like “Me Regalo Contigo” and “Celos” are his most streamed songs. One hidden gem that has caught the listener’s attention is “El Medio Morir.”

As soon as the track begins it is unlike the others. Timoteo delivers a ’90s R&B love ballad in Spanish, singing with gumption as his riffs and belts encapsulate his unique sound and story.

Having appeared on shows like Sabado Gigante, Don Francisco Presenta, and Caso Cerrado in 2011, Timoteo’s career prospered.

Timoteo hasn’t released an album since 2010 but he keeps his passion alive. The singer has continued to perform, even during the Covid pandemic. He has high hopes for future success and original releases, choosing to not slow down from his destined musical journey.

“If God is with me, who can be against me? It may not happen in a quick period of time, but God will make my enemies my footstool,” he said.

“I’ve continued to be successful and do some of the things I want to do; maybe not in a particular way or in particular events, but I live in a very happy and fulfilled existence.”

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