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20 Latino Brands That Are Clearly Superior To All Others

Untitled. Digital Image. Juanitas. 15 May 2018.

There are certain brands that you just can’t imagine your life or childhood without. We did some digging on the company’s history and you’ll be surprised to learn which brands are Latino through and through, and which have just been adopted by our culture as our own.

Read on and decide for yourself which products will be a part of your own kids’ childhoods.

1. Goya

Latino brands
CREDIT: “Goya Adobo Seasoning.” Digital Image. Goya. 15 May 2018.

You knew we’d start here. Goya is the largest Latino-owned food company in the United States. Founded by Spanish immigrants, Goya began as a staple in NYC Latino homes in the 1930’s. Now it belongs everywhere.

2. Chupa Chups

CREDIT: Untitled. Digital Image. ChupaChupsUniverse. 15 May 2018.

The story goes that Catalonian Enric Bernat knew the world needed a “sweet with a fork” and Chupa Chups were born and are extremely popular in Mexico. So yes, we invented lollipops. Naturally.

3. HERDEZ®

CREDIT: “Tradition you can taste.” Digital Image. HERDEZ. 15 May 2018.

You can’t live without their Salsa Casera in your pantry and on all your tacos, and that’s because it’s Mexico’s No. 1 salsa brand. Any other brand is just fronting.

4. Pelon Pelo Rico

CREDIT: “Pelon Pelo Rico Tamarind Candy: 36-Piece Display” Digital Image. Candy Warehouse. 15 May 2018.

Let’s talk candy. Originally from Guadalajara, the brand now exists under the Hershey Company’s Lorena brand, and is like taking a hit of sugar.

5. Marinela’s Gansito

CREDIT: Untitled. Digital Image. MarinelaUSA. 15 May 2018.

Founded in Mexico in 1954, the strawberry filled Gansito snack cake was one of the first introduced, and is still the favorite around the US and Latin America. We cannot forget Pingüinos, Choco Roles or Submarinos, though.

6. Fabuloso

CREDIT: “Fabuloso.” Digital Image. Walmart. 15 May 2018.

We grew up with the smell of Fabuloso on Saturday mornings, and while it actually isn’t the best cleaner, we’re here for the *smell* of a clean house. Also, it’s impossible to find out who began this brand, but it is now owned by Colgate-Palmolive.

7. Mistolín

CREDIT: @AngelRTalk / Twitter

Owned by Dicarina Panamá, this brand is Latino through and through, and there really is no Fabuloso vs Mistolín debate. Your mom uses them both, but probably is all about the pine scent.

8. Modelo

CREDIT: @modelousa / Instagram

Grupo Modelo started out in 1925 in Tacuba, Mexico. Today it exports all across the world and also gave us Coronas, Estrellas and Pacífico cervezas. 🙏 🙏 🙏

9. Patrón

CREDIT: “Patron Silver Tequila, 375 mL” Digital Image. Walmart. 16 May 2018.

Guys, Patrón has been around long before Pitbull. It was founded in 1492 in Mexico and is a staple in every household.

10. Café Bustelo

CREDIT: “Cafe Bustelo.” Digital Image. Walmart. 15 May 2018.

After a night of Patrón, you wake up to Cuban coffee, and it looks like this. Gregorio Menendez Bustelo moved from Cuba to the U.S. in 1917 where he founded the company.

11. Vero Mango

CREDIT: @vero.mango / Instagram

It’s like a mango covered in Tajín, except it’s actually tamarindo flavored candy covered in Tajín. This is Mexican through and through. #health

12. Tajín

CREDIT: Untitled. Digital Image. Tajín. 16 May 2018.

Speaking of, Empresas Tajín company is based out of Zapopan, Jalisco, Mexico and they have replaced table pepper. The spice is una mezcla of chile peppers, lime and salt, basically and it goes on fruit, beer, and like, all your meals.

13. de la Rosa mazapán

CREDIT: Untitled. Digital Image. Amazon. 15 May 2018.

This Mexican brand has been giving us mazapán, japones and pandinos for 70 years now. Mazapán isn’t just for weddings in my house.

14. Juanita’s Foods

CREDIT: Untitled. Digital Image. Juanitas. 15 May 2018.

In 1946, George De La Torre and Albert Guerrero established the Harbor Canning Company in California. Just a few years later, they realize that Albert’s wife, Ruth, makes a mean menudo and decide to ship it to supermarkets. Today they are the largest producer of Menudo and their motto is “To enjoy Mexican food is to enjoy life.” Brava.

15. La Victoria

CREDIT: “La Victoria Enchilada Sauce, Mild, 10-Ounce Cans (Pack of 12)” Digital Image. Amazon. 16 May 2018.

You lived off this in college. La Victoria is owned by Mexican familia La Bacas, who founded the company in 1917 and aim to keep bringing traditional Mexican flavors to cans and grocery stores nationwide.

16. Beautyblender

CREDIT: Untitled. Digital Image. Allure. 16 May 2018.

Bet you didn’t know that America’s favorite makeup applicator was founded by celebrity makeup artist Rea Ann Silva. So don’t go for the knock offs and support the badassery of this Mexican, Irish and Portuguese boss.

17. Tres Flores

CREDIT: “Three Flowers Brilliantine Pomade Solid 3.25oz Image 1 of 4.” Digital Image. Walmart. 15 May 2018.

Your mom has 100 percent smeared this jasmine and chrysanthemum pomade in your hair before ballet recitals, or you’ve seen your dad use this for the perfect mustache. You’ll be shooketh to learn that this is actually a French brand, and has only been owned by Latino culture.

18. Teta Harper

CREDIT: @tataharperskincare / Instagram

Speaking of Latinas owning the beauty game, Teta Harper Skincare is owned by Colombian health advocate, Teta Harper. After her stepfather was diagnosed with skin cancer, she made it her mission to offer people a safer, entirely chemical-free line you can feel good using.

19. Hija de tu Madre

CREDIT: @hijadetumadre / Instagram

How can you not support a company that has a bedazzled, sequined Lady of Guadalupe on denim jackets? Owner Patty Delgado uses her brand to create a fashion identity that is uniquely Latinx: “We are ni de aqui, ni de alla.”

P.S.- You’ll find Frida Kahlo denim jackets here, too.

20. Vaporú

CREDIT: Untitled. Digital Image. Vicks. 16 May 2018.

OK, this one isn’t Latino owned, but it’s definitely Latino appropriated. That’s just because we truly see the magical healing properties unlike all these other muggles.

21 Beauty Products Our Latina Moms Forced On Us In The '90s

Identity

21 Beauty Products Our Latina Moms Forced On Us In The ’90s

Isn’t it so nice to have a couple decades between the range of embarrassing to horrifying things our Latina moms forced on us as kids? Whenever our white friends told us to just speak up for ourselves, that we’re old enough to “Just say ‘No’,” it was a terrifying thought.

Burn your blue eyeshadow, fishtail braided prom photos and just enjoy this blast from the past.

1. The Mole

CREDIT: Nicole Washington / YouTube


If you’re like my tia, you actually got one tattooed on your face, because ain’t nobody got time for that whole dot, right? Well, it was a birthmark that happened to run in the family because all the women in your house had the same one.

2. All the Philosophie Box Subscriptions

CREDIT: “Image.” Digital Image. Hey Do You. 16 May 2018.


Your mom’s shower was like a graveyard for Philosophie products. It smelled amazing, and she didn’t just use one bottle at a time, so you could choose from 20 different half empty bottles. These were the good old days.

3. But you always had to use the horse shampoo

CREDIT: “Mane ‘n Tail Original Shampoo – 32oz – image 1 of 1” Digital Image. Target. 16 May 2018.


The bottle was actually big enough for a horse, but they swear by it for human consumption. Who doesn’t want hair as shiny and manageable as a horse? #GrowingUpHispanic

4. You never got the brands all your non-Latino friends loved.

CREDIT: “Herbal Essences Smooth Collection Shampoo – 33.8 oz – 2 pk” Digital Image. Amazon. 16 May 2018.


If horses don’t use it, or it doesn’t come with a subscription, it can’t be trusted. Just like you could never sleepover someone else’s house unless your fam knew them for generations, same goes for hair products.

5. You never ran out of soap.

CREDIT: @_flo_123 / Twitter


She’ll have all 20 bottles of Philosophie shampoo and conditioner, but will wait as long as possible to replenish your stock.

6. Mayo is for your hair and nothing else.

CREDIT: THEEKARARAE / YouTube


Come home with lice? Your mami will lovingly make you a homemade mayo and egg hair mask to suffocate the lice. Don’t complain about your frizzy hair unless you want mayo up in it for the next hour.

7. No hair mask is complete without cellophane.

CREDIT: “Speed Up Hair Growth With This Natural Oil Treatment” Digital Image. The Hearty Soul. 16 May 2018.


Every month, they’d ask, “Quiere cellophane? Tu pelo es tan frizzy.” We don’t know what exactly they put in our hair, but we know it was cellophane wrapped for an hour to three after. This is what Saturdays are for.

8. Cocoa Butter was the Vick’s of dry skin, hair, nails, etc.

CREDIT: “Palmer’s Cocoa Butter Formula With Vitamin E 3.5-ounce Lotion” Digital Image. Overstock. 16 May 2018.


Those brutal, awkward days of puberty when your inner thighs had stretch marks and you didn’t even notice until your mami gasped and whipped out the cocoa butter stick from her purse for an emergency application. None of us have body image issues at all.

9. Vaporú also helped with baggy eyes…

CREDIT: Untitled. Digital Image. Vicks. 16 May 2018.


Warts, toe fungus, pimples, etc. She also had a travel size in her purse, so you were perpetually aware of every blemish and dark spot on your face.

10. Crunchy, crimped hair.

CREDIT: Untitled. Digital Image. Cosmopolitan. 16 May 2018.


“You can’t leave the house como así!” If you didn’t dry your hair, you better expect some greasy shit to be scrunched in and to see the final result after you already got to school. You also prayed the whole ride there and couldn’t wait to wash your hair at the end of the day.

11. She probably used this product to make the crunch happen.

CREDIT: “Three Flowers Brilliantine Pomade Solid 3.25oz Image 1 of 4.” Digital Image. Walmart. 15 May 2018.


This can also be used to slick by your hair into a very painfully tight bun or ponytail. My primas and I would “rebel” the only way Latinx kids could: trying to say no, being forced to do it anyway, and harboring a resentment that turns into articles like these. 🙂

12. But first, you’d have to wear this crown jewel.

CREDIT: PerfumeLA / Pinterest


Pull your hair back real tight and then scrunch the rest away. Thankfully, Sabrina the Teenage Witch wore this in one episode, so I felt like a bruja and not a loser.

13. They’d cut off your f*cking ponytails.

CREDIT: “Cutting your own hair” Digital Image. The Loop. 16 May 2018.


True story: My Titi tricked me into this and secretly had my friend videotape it. She just casually asked* me to put my hair in a ponytail, promptly cut it off and said, “Así, now you have layers!”

*Latino “ask” is to ask, persist, guilt and shame the child until they finally agree. I’m still mad about it.

14. Use Sprite or lemon juice to highlight your hair.

CREDIT: Untitled. Digital Image. Cosmopolitan. 16 May 2018.


All the cool kids had caramel or blonde highlights in their hair, and your mom did, too, but Latino style. Just squeeze lemon juice in your hair and help her pull weeds out in the sun for awhile. If you want red, just add Kool-Aid after.

15. Brown lipstick was the only lipstick worth wearing.

CREDIT: “Brown Lipstick” Digital Image. The Fashion Spot. 16 May 2018.


Obviously, there was also lip liner and a shimmery, bronze tint at the center of the bottom lip. Obviously, you were also 14 years old and hated everything about it.

16. “Hair Tendrils”

CREDIT: “Hair Tendrils” Digital Image. The Fashion Spot. 16 May 2018.


You didn’t go to a hair salon until you moved out of the house because your mom was always the one to cut your hair. I remember feeling drunk with power at the first salon I went to because she actually did what I asked her to do.

17. Mami was always crafty with how she ironed…

CREDIT: @mari_moves / Twitter


Your skull burned every time, but “Why buy a CHI when you can iron more hair at once with this? Let me help you.” It was her way of staying involved with everything you did.

18. She also had you use butter for tanning oil.

CREDIT: Untitled. Digital Image. La Prensa. 16 May 2018.


Everyone had all these name brand tanning oils, but your mom sent you to the beach with packets of butter to rub on your body. “It was good enough for me growing up, so it’s good enough for you.”

19. Hoop Earrings Every Day.

CREDIT: Oh-desperado / Tumblr


I miss these days with my whole soul. If Selena rocked it, then the whole familia did, too. Including that extremely high pony.

20. Remember those fruity lip balms at the cash register?

CREDIT: Untitled. Digital Image. Cosmopolitan. 16 May 2018.

You could scratch the sticker to smell the flavor and your mom would get you the one she wanted and then never give it back to you.

21. And those Colombian jeans…

latina moms
CREDIT: Shakira / Youtube

You wanted to go to GAP, but instead went to the corner mart and got those low-rise, pocketless jeans with a massive bedazzled belt. There was no way around being “the girl with curves” at school. It was all a set up, and one day, we might do some of the same to our own kids. 😂

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