Culture

20 Latino Brands That Are Clearly Superior To All Others

Untitled. Digital Image. Juanitas. 15 May 2018.

There are certain brands that you just can’t imagine your life or childhood without. We did some digging on the company’s history and you’ll be surprised to learn which brands are Latino through and through, and which have just been adopted by our culture as our own.

Read on and decide for yourself which products will be a part of your own kids’ childhoods.

1. Goya

Latino brands
CREDIT: “Goya Adobo Seasoning.” Digital Image. Goya. 15 May 2018.

You knew we’d start here. Goya is the largest Latino-owned food company in the United States. Founded by Spanish immigrants, Goya began as a staple in NYC Latino homes in the 1930’s. Now it belongs everywhere.

2. Chupa Chups

CREDIT: Untitled. Digital Image. ChupaChupsUniverse. 15 May 2018.

The story goes that Catalonian Enric Bernat knew the world needed a “sweet with a fork” and Chupa Chups were born and are extremely popular in Mexico. So yes, we invented lollipops. Naturally.

3. HERDEZ®

CREDIT: “Tradition you can taste.” Digital Image. HERDEZ. 15 May 2018.

You can’t live without their Salsa Casera in your pantry and on all your tacos, and that’s because it’s Mexico’s No. 1 salsa brand. Any other brand is just fronting.

4. Pelon Pelo Rico

CREDIT: “Pelon Pelo Rico Tamarind Candy: 36-Piece Display” Digital Image. Candy Warehouse. 15 May 2018.

Let’s talk candy. Originally from Guadalajara, the brand now exists under the Hershey Company’s Lorena brand, and is like taking a hit of sugar.

5. Marinela’s Gansito

CREDIT: Untitled. Digital Image. MarinelaUSA. 15 May 2018.

Founded in Mexico in 1954, the strawberry filled Gansito snack cake was one of the first introduced, and is still the favorite around the US and Latin America. We cannot forget Pingüinos, Choco Roles or Submarinos, though.

6. Fabuloso

CREDIT: “Fabuloso.” Digital Image. Walmart. 15 May 2018.

We grew up with the smell of Fabuloso on Saturday mornings, and while it actually isn’t the best cleaner, we’re here for the *smell* of a clean house. Also, it’s impossible to find out who began this brand, but it is now owned by Colgate-Palmolive.

7. Mistolín

CREDIT: @AngelRTalk / Twitter

Owned by Dicarina Panamá, this brand is Latino through and through, and there really is no Fabuloso vs Mistolín debate. Your mom uses them both, but probably is all about the pine scent.

8. Modelo

CREDIT: @modelousa / Instagram

Grupo Modelo started out in 1925 in Tacuba, Mexico. Today it exports all across the world and also gave us Coronas, Estrellas and Pacífico cervezas. 🙏 🙏 🙏

9. Patrón

CREDIT: “Patron Silver Tequila, 375 mL” Digital Image. Walmart. 16 May 2018.

Guys, Patrón has been around long before Pitbull. It was founded in 1492 in Mexico and is a staple in every household.

10. Café Bustelo

CREDIT: “Cafe Bustelo.” Digital Image. Walmart. 15 May 2018.

After a night of Patrón, you wake up to Cuban coffee, and it looks like this. Gregorio Menendez Bustelo moved from Cuba to the U.S. in 1917 where he founded the company.

11. Vero Mango

CREDIT: @vero.mango / Instagram

It’s like a mango covered in Tajín, except it’s actually tamarindo flavored candy covered in Tajín. This is Mexican through and through. #health

12. Tajín

CREDIT: Untitled. Digital Image. Tajín. 16 May 2018.

Speaking of, Empresas Tajín company is based out of Zapopan, Jalisco, Mexico and they have replaced table pepper. The spice is una mezcla of chile peppers, lime and salt, basically and it goes on fruit, beer, and like, all your meals.

13. de la Rosa mazapán

CREDIT: Untitled. Digital Image. Amazon. 15 May 2018.

This Mexican brand has been giving us mazapán, japones and pandinos for 70 years now. Mazapán isn’t just for weddings in my house.

14. Juanita’s Foods

CREDIT: Untitled. Digital Image. Juanitas. 15 May 2018.

In 1946, George De La Torre and Albert Guerrero established the Harbor Canning Company in California. Just a few years later, they realize that Albert’s wife, Ruth, makes a mean menudo and decide to ship it to supermarkets. Today they are the largest producer of Menudo and their motto is “To enjoy Mexican food is to enjoy life.” Brava.

15. La Victoria

CREDIT: “La Victoria Enchilada Sauce, Mild, 10-Ounce Cans (Pack of 12)” Digital Image. Amazon. 16 May 2018.

You lived off this in college. La Victoria is owned by Mexican familia La Bacas, who founded the company in 1917 and aim to keep bringing traditional Mexican flavors to cans and grocery stores nationwide.

16. Beautyblender

CREDIT: Untitled. Digital Image. Allure. 16 May 2018.

Bet you didn’t know that America’s favorite makeup applicator was founded by celebrity makeup artist Rea Ann Silva. So don’t go for the knock offs and support the badassery of this Mexican, Irish and Portuguese boss.

17. Tres Flores

CREDIT: “Three Flowers Brilliantine Pomade Solid 3.25oz Image 1 of 4.” Digital Image. Walmart. 15 May 2018.

Your mom has 100 percent smeared this jasmine and chrysanthemum pomade in your hair before ballet recitals, or you’ve seen your dad use this for the perfect mustache. You’ll be shooketh to learn that this is actually a French brand, and has only been owned by Latino culture.

18. Teta Harper

CREDIT: @tataharperskincare / Instagram

Speaking of Latinas owning the beauty game, Teta Harper Skincare is owned by Colombian health advocate, Teta Harper. After her stepfather was diagnosed with skin cancer, she made it her mission to offer people a safer, entirely chemical-free line you can feel good using.

19. Hija de tu Madre

CREDIT: @hijadetumadre / Instagram

How can you not support a company that has a bedazzled, sequined Lady of Guadalupe on denim jackets? Owner Patty Delgado uses her brand to create a fashion identity that is uniquely Latinx: “We are ni de aqui, ni de alla.”

P.S.- You’ll find Frida Kahlo denim jackets here, too.

20. Vaporú

CREDIT: Untitled. Digital Image. Vicks. 16 May 2018.

OK, this one isn’t Latino owned, but it’s definitely Latino appropriated. That’s just because we truly see the magical healing properties unlike all these other muggles.

Here Are The Latino Sodas You Need To Try Based On Your Zodiac Sign

Entertainment

Here Are The Latino Sodas You Need To Try Based On Your Zodiac Sign

nataliedrawn / topochicousa / Instagram

While the rest of society is tapping into how nature is a significant signaler to our emotional and spiritual needs, Latinos grew up finding meaning in every change in the wind, and every dream. We’re superstitious AF, but we’re also highly in tune with nature.

We’re also chugging soda and eating Goya beans from a can because it’s 2019 and we have full-time jobs and three other gigs to get to. Whatever you have on your plate today, these zodiac-aligned sodas are destined to be more effective for you, hijo de las estrellas.

Aries (March 21 – April 19)

Credit: steph_joachim / Instagram

Honey, the arrangement of the stars this summer is signaling you to stay off the ‘gram. Get away from social media and get out of your head. There’s nothing like a sweet, tropical Jupiña to take with you to the beach or mountains.

Taurus (April 20 – May 20)

Credit: titan_doom / Instagram 

Taurus’s are often misunderstood as lazy, but the fact is that you are more in touch with your self and your needs than any other sign. You’re free from the shame of indulging as an act of self-love. So when you have a Malta, you definitely add condensed milk to it to maximize the effects of every self-treat. Plus, it reminds you of drinking Malta as a niño and feeling like you could kick your feet up with the beer-drinking adults.

Gemini (May 21 – June 20)

Credit: ztiworoh / Twitter

You’re represented by celestial twins–signifying a range of meanings, primarily to represent your many interests. The story goes that the goddess had so many passions, she doubled herself to get it all done. Cuba’s Iron Beer hasn’t decided whether it’s root beer or cream soda, and that’s because, like you, it can be both. 

Cancer (June 21 – July 22)

Credit: jarritos / Instagram

This summer, your space is yours. Whether you’re staying home to reflect and refuel your tank or burning up that gasolina on the dance floor, Jarritos stay with you. Nourishing both your home realm and your social side will be important for you. Pro tip: spiked Jarritos is even better.

Leo (July 23 – August 22)

Credit: @coastward / Twitter

Leo, your allure could be spotted from a mile away. Inca Kola’s neon yellow bubble gum flavors will make you glow in the dark. Don’t play like that doesn’t sound like your dream.

Virgo (August 23 – September 22)

Credit: topochicousa / Instagram

The energies of the lunar eclipse in Capricorn is still inspiring productivity like never before in you, hermit. Topo Chico is not a soda, per se, but it is a bubbly drink that you can enjoy anytime. Whether you’re drinking it straight from the bottle at your desk or adding your favorite fruits, Topo Chico is the only bubbly you need to keep you in the zone.

Libra (September 23 – October 22)

Credit: lovelovegoose / Instagram

Ooh, Libra, your summer is set to look very physically (read: so much sex) active. You always have many people vying for your attention, but as you work on building trust with your chosen partner, you’re going to need to hydrate. Materva is brewed with mate leaves, giving you a bit of caffeine (alongside 40 grams of sugar, but who’s counting) to fuel your love life.

Scorpio (October 23 – November 21)

Credit: CityandStateUS / Instagram

Like Mexican Coke, you, scorpion, have a cult following. But this month isn’t about what other people think of you. No matter the expectations of you, it’s time to turn inward and go back to old wounds that cause all the classic drama in your life. Don’t worry, when you let it go, you’ll still be a classic inside and out.

Sagittarius (November 22 – December 21)

Credit: squirrelseatnuts / Instagram

Travels are in your future, Sagittarius. There’s nothing more germane to its country of origin than Colombiana soda. Its bubble gum scented cream soda flavors will always remind you of the importance of honoring the place you visit.

Capricorn (December 22 – January 19)

Credit: sidralmundet / Instagram

Fellow sea goats–it has been un mes tan pesado. No te preocupes–instead of trying to find out where you fit, it’s time to realize you belong everywhere in this world. You’re not just a Mundet, you’re an elusive green apple cider. Embrace your individuality. It will set you free.

Aquarius (January 20 – February 18)

Credit: sylver907 / Instagram

You, Aquarius, are in a humanitarian activist mode. With Puerto Rico’s police force firing tear gas and rubber bullets at protesters, PR’s favorite soda, Kola Champagne, will be fuel for your fire.

Pisces (February 19 – March 20)

Credit: coco_ricooficial / Instagram

Our favorite water-lovers can take their game to the next level this summer with Coco Rico. This soda is here for you when you want to drink out of a coconut on the beach, but with more sugar and carbonation. It’s next-level water, básicamente.

READ: The Brief And Surprising History Of Tex-Mex Food That You’ve Never Heard

Every Foodie Should Familiarize Themselves With This List Of The Best Latin American Restaurants In The World

Culture

Every Foodie Should Familiarize Themselves With This List Of The Best Latin American Restaurants In The World

pujolrestaurant / rgborago / Instagram

As we reported a few days ago, Latin American chefs did pretty great at the World’s 50 Best Restaurant Awards in Singapore. Latin American fine cuisine got a total of nine spots in the list, and two in the top ten. This is quite an achievement for a region that is relatively new to fine dining. Cities like Mexico City and Lima have just become culinary epicenters thanks to visionaries that have translated tradition into modern masterpieces. However, credit is due to the centuries of cultural remix that has produced legendary dishes. Indigenous, colonial and other influences come together in the plate and wow judges and patrons. If these places have something in common, it is the inquisitive nature of their lead chefs. They went deep into the cultural roots of their countries, even finding new ingredients to achieve creativity and perfection.

We have to pay respect to the traditional recipes and the many years (and sometimes centuries) of experimentation by everyday cooks that led to these awards. So, we have listed some of the traditional influences that these restaurants have had. Sometimes it was all there already, and chefs just took it a step further! The restaurants in this list range from the high end to a Brazilian eatery that is relaxed and not expensive at all.

At number 6: Central (Lima, Peru), Best restaurant in South America,
Influenced by: ancient, indigenous Peruvian food

Credit: thefoodcray / Instagram

This is the flagship restaurant of kitchen wizard Virgilio Martínez Véliz, who travels deep into each region of his home country to fund ancient ingredients. He collaborates with indigenous men and women to learn about traditional ways of cooking. He has introduced ingredients such as the Amazonian piranha into the menu. His drive to experiment has made him a celebrity chef the world over. You can learn about his journey in S3E6 of the Netflix show Chef’s Table

At number 10:  Maido (Lima, Peru), Influenced by: traditional Japanese cuisine with a Peruvian twist and local ingredients

Credit: mitsuharu_maido / Instagram

A testament to the ethnic diversity of Peru. The Japanese immigration in Peru has been constant and has led this ethnic minority to have a vibrant place in the social, cultural and political life of the South American country. This restaurant is let my “Micha” Tsumura, who offers a Nikkei experience that includes classic Peruvian seafood such as sea urchin and sea snail. Lima is certainly keeping up with cities such as New York, Tokyo, and Paris, which are usually the leaders of the pack. 

3. At number 12: Pujol (Mexico City, Mexico), Best Restaurant in North America, Influenced by: traditional Mexican food, particularly from Oaxaca

Credit: pujolrestaurant / Instagram

Enrique Olvera has established himself as one of the main voices of the global fine art circuit. In his flagship Mexico City restaurant he offers dishes that use indigenous ingredients, particularly from the colorful region of Oaxaca. His team makes tortillas by hand, grinding species of corn that are rare. Olvera is not shy to experiment with ingredients that might seem “weird” to Western patrons, such as chicatana ants. A delightful experience that needs to be tasted to be believed. 

4. At number 23: Cosme (New York City), Influenced by: traditional Mexican garnachas 

Credit: cosmenyc / Instagram

A New York restaurant with a 100% Mexican soul. Created by Olvera and led by Mexican chef Daniela Soto-Innes, who has revealed herself as a unique culinary voice and was named the World’s Best Female Chef 2019. She serves Modern Mexican food that is inspired by the crunchiness and glorious saltiness of Mexican street food, or garnachas. If you want to take your carnitas, infladitas, and tamales to the next level, then this is the place for you. Sinful delights all around. By the way, the kitchen is 50% female, which goes hand in hand with the chef’s ideas of equality. She also employs people from diverse ethnic backgrounds, both from the United States and overseas. 

5. At number 24: Quintonil (Mexico City, Mexico), Influenced by: traditional Mexican cuisine

Credit: rest_quintonil / Instagram

The brainchild of chef Jorge Vallejo (who used to work at Pujol) is a tribute to the postcolonial flavors of Mexico. If Pujol strived to bring back ancient recipes, Quintonil offers new interpretations of classic everyday dishes such as tostadas de cangrejo and the luxurious escamoles (ant eggs). Even dishes that your abuelita might have made, such as Huazontles or salpicon, are featured here. Look at their take on a flauta in the photo above. 

6. At number 26: Boragó (Santiago, Chile), Influenced by: ingredients from Chile’s geographical diversity

Credit: rgborago / Instagram

Rodolfo Guzman is a raising rockstar. Like Peru’s Central, this restaurant features ingredients from every corner of the country. Rodolfo gets ingredients from the Atacama desert, all the way down to the frigid Patagonia landscapes. Have you ever tasted flowers? Well, here you can: the signature dishes is a blend of roasted flowers, Van Gogh style! 

7. At number 34: Don Julio (Buenos Aires, Argentina), Influenced by: traditional asado techniques 

Credit: donjulioparrilla / Instagram

They say that if you are going to do one thing, you do it the best you can. This restaurant led by Pablo Jesus Rivero might make the best steak in the world. Following the traditional ways of cooking meat in the Pampas, cuts like rump steak and skirt steak are cooked to perfection. Sweetbread empanadas are also a standout. The decor follows the aesthetic of a 19th-century country estancia, when European pioneers made their way into the depths of the nascent country.

8. At number 39: A Casa do Porco (São Paulo, Brazil), Influenced by: Brazilian working class cooking

Credit: acadadoporcobar / Instagram

Pork is a relatively easy stock to raise, and it has been a staple in the diets of Brazilians for centuries. Chef Jefferson Rueda reimagines everything you can do with pork. He raises the pigs on a diet of vegetables, slaughters them in house and uses every single part of the animal, making items such as blood sausages. The degustation menu is a culinary experience that also includes beans, cabbage, and banana, other staples of Brazilian home kitchens. The owners strive to make the restaurant accessible to the community, so prices are far from exorbitant. You can dine for $13 dollars.

9. At number 49: Leo (Bogotá, Colombia), Influenced by: indigenous uses of local fruits and vegetables

Credit: tevedolinsky / Instagram

Chef Leonor Espinosa has become a celebrity thanks to her bubbly personality and her use of little known ingredients such as corozo fruit, arrechon (a supposed aphrodisiac) and bijao, a banana-like plant. She learns from communities and their gastronomic traditions, creating dishes that include, for example, a crunchy coating made from ants. The menu explores different Colombian animal and plant species. A map shows where each one was sourced. The chef also runs a foundation FUNLEO, which aims to identify, reclaim and enhance the culinary traditions in Colombian communities.

READ: Mexican Food Meets Japanese Food In These Next Level Mexican Sushi Creations

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