Culture

This Mother-Son Duo Preserved Mexican Culture And Saved Their Neighborhood With Authentic Food And Ingenuity

On a seemingly quiet street in Downtown Oakland, 8th street between Washington and Broadway, a mother-son team, Gloria and Alfonso Dominguez, have figured out how to preserve their Mexican culture through food, and how to save a neighborhood in crisis during the disastrous economic downturn in 2008.

Tamarindo Antojeria Mexicana is a lonchería in the heart of Downtown Oakland started by Alfonso Dominguez and his mother Gloria.

A family man, entrepreneur, architect, artist, music festival organizer, and chef, Alfonso is the definition of a renaissance man.

Minime

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As he puts it, after his parents were divorced and his mother gave her previous taqueria over to his dad, he couldn’t stand not seeing her with her own restaurant. Believing in her and putting his skills to work, he invested in his mom and together they opened Tamarindo.

Tamarindo, once just a small restaurant, opened up into a bigger space when the place next door shut down when the financial crisis began.

#aguasfrescas #tacos #LoncheriadeTamarindo Loncheria hours 11-3pm Mon.-Fri. Flour Gorditas is our special today.

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Serving up food from recipes that Gloria has collected from her travels all over Mexico and from partnering and working with other chefs, she’s been able to keep alive Mexican fare from ancient recipes to street food.

As an architect and artist, Alfonso brings a flair to his restaurants and bars.

Alfonso brings an aesthetic and understanding of structure, color, and design to everything he does. Sure you can have a taco in an amazing hole-in-the-wall, but why not have hole-in-the-wall level food, in a beautiful restaurant? Well, at Tamarindo, Alfonso made sure that you can.

The real secret of keeping the neighborhood awake and alive when everything was falling apart around them, was Alfonso’s resilience and Popuphood.

Credit: Eva Kolenko/ Vimeo

He helped found Popuphood, an agreement between the city, landlords and business owners to grant new businesses six months of rent-free space to open their doors and get foot traffic back up in the neighborhood. By doing so, Popuphood helped revitalize the whole area. It’s a pretty amazing story.

Outside of Popuphood, Alfonso is helping other entrepreneurs, by franchising his idea “El Taco Bike.”

@eltacobike is out ! @mesteezo

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He’s giving young taqueros the know-how, support, and a taqueria on wheels, for them to be their own boss and be successful.

Sure, most of us would cringe at the idea of having to work with our parents, but maybe, if you could resist that urge, you’d end up like Gloria and Alfonso.

Felicidades mama! Proud of you , oh and thanks for my life;)

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Alfonso posted his mom’s photo to Instagram and captioned it “Felicidades mama! Proud of you…”

Good food, good vibes, good people. What else can you ask for?


READ: Here Are Some Not-So-Subtle Ways Your Latina Mom Tries To Convince You To Not Move Out


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This Mexican Mom Has Gone Viral On TikTok For Her Recipe Videos Showing You How Easy It Is To Be A Cook

Culture

This Mexican Mom Has Gone Viral On TikTok For Her Recipe Videos Showing You How Easy It Is To Be A Cook

@JennyMartinezzz / TikTok

Look, it’s no secret that cooking isn’t for everyone. It can be tiring, time-consuming, and sometimes downright difficult. Even if we’re learning from our abuelos or tíos, who are passing down a generation’s worth of recipes, the idea of cooking can be intimidating.

But one woman has taken to TikTok to demystify Mexican cooking and she’s making it look super easy in the process. And as someone who’s actually tried out several of her quick TikTok recipe videos, I can tell you, it is as easy as it looks.

Jenny Martinez has quickly become TikTok’s favorite Latina mom.

In her videos on TikTok, Jenny Martinez shares her traditional Mexican recipient with more than 1.5 million followers – and everything from her dad’s famous shrimp cocktail to her easy churros is on the menu.

Martinez got the idea to create recipe videos for TikTok from her daughter, who herself is an avid TikTok user. The duo shot a few short videos and from their things quickly escalated.

“The following morning my phone was blowing up and we couldn’t believe it that one of my videos had gone viral,” Martinez told In The Know.

Although creating video content, especially cooking content, is a lot of work, Martinez sees it as a chance to do what she already loves – to cook. For her, it’s not just about making mouthwatering meals, like conchas con nieve or chuletas abobadasit’s about preserving Mexican culture.

She learned traditional cooking from her mother growing up.

Like so many of us, Martinez grew up learning how to cook with her mother.

“For me, it’s not — it’s not that I’m giving away my secrets,” Martinez told In The Know. “To me, it’s just sharing my knowledge to the younger community so we can continue our culture, the authentic Mexican recipes that our grandmas, our mothers passed down to us.”

Food is one of the greatest bonds between a community. It helps shape traditions, events, ceremonies, and entire cultures. Martinez knows this and believes that food can unite the people within a culture while educating those outside of it. Some of her followers haven’t heard of the ingredients she uses but her explainers in English make such barriers fade away.

“The whole Mexican cooking, it’s just something that connects us together as a community and as Mexicans,” Martinez told In The Know. “Now that I see that in social media that everybody wants to learn and everybody wants to keep on the traditions, that’s what I like. That’s what I want to see.”

The mom’s recipes are great for budding chefs at all levels.

Martinez tells her followers not to get so hung up on trying something new and just attempt to do what you want with the recipe.

“You don’t have to be an expert in cooking. Just open the fridge and start following my recipes. I try to make them as easy as possible,” she said.

But at the heart of it all, Martinez is really passionate about her craft.

“I honestly see the beauty in food and in the cooking,” Martinez told In The Know. “I mean, it’s kind of like an art at the end of the day. When you’re plating it and when you see everything just combining. When you see all of those ingredients, that aroma coming out, to me it’s just beautiful.”

One of her most popular recipe videos are her sandia paletas!

Sure, summer may be over but it’s still forever sandia season in my mind. Especially the version Martinez does on her TikTok. Lathered in chamo y and tajin, you’ll never look at sandia paletas the same.

And you’re not the only one – this video has been viewed more than 1.2 million times!

This is the one that I tried to make and it turned out soooo good.

Carne asada nachos are the ultimate cure for la cruda and every time I was out at bar hoping (pre-Covid obviously), I’d almost always end up at a truck by my house for these guys. But doing them at home is just as easy and mil veces mas delicious!

Martinez teaches you how to make these bomb nachos in less than 30 seconds so it’s worth your investment. The result is everything!

Which recipes are you most excited to try out? Or h

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You Can Order A ‘Taco Vacuna’ And ‘La Cura’ At This Covid 19-Themed Taqueria

Culture

You Can Order A ‘Taco Vacuna’ And ‘La Cura’ At This Covid 19-Themed Taqueria

Tacovid: SaborViral / Facebook

Pandemia. Brote. Vacuna. La Peste. Although you may find these terms in a glossary about the Covid-19 outbreak, that’s not what these words actually refer to. Instead, they’re options on the menu at a Mexican taqueria called “Tacovid: Sabor Viral”, a perhaps surprisingly very successful Coronavirus-themed restaurant.

Although to many having a Covid-themed taqueria may seem morbid or disrespectful or perhaps gross – I mean who wants to order a plague taco? – the taqueria is making light of a very serious situation with humor. Something that several other businesses have done since the pandemic began.

”Tacovid: Sabor Viral” is the Mexican taqueria going viral – pun intended – for its Covid-themed menu.

Ok…virus-themed tacos don’t exactly sound appetizing. Especially, as we’re still in the midst of a very real pandemic. But one 23-year-old man in the Mexican city of León, who was forced to close down his dance studio because of Coronavirus, is counting on a Covid-themed restaurant – and so far he’s been surprised by its success.

Brandon Velázquez converted his dance academy into a taquería at the end of July, and given that Mexico and the rest of the world was – and is – in the midst of the Covid-19 pandemic decided to call it Tacovid Sabor Viral.

“I had to close my dance academy during the pandemic [but] then an opportunity arose to return to the same place, however, people still did not go out for fear of getting infected.” he told the newspaper El Universal.

“I had always wanted to open a taqueria and, at the end of July, the opportunity to do so occurred. It was how I took advantage of the moment to create this business with a coronavirus theme,” he added.

Items on the menu are named after – you guessed it – the Coronavirus and don’t sound like anything you’d willfully choose to order.

The young entrepreneur detailed the name of each dish, taking full advantage of the Coronavirus theme.

“We have around 12 different dishes, among them are the ‘Tacovid’; we have ‘Forty’, ‘Quesanitizing’, ‘Pandemic’, ‘Outbreak’, and many others. The price varies depending on the dish you order,” he told El Universal.

In addition to themed dishes, the servers also fit the Coronavirus-theme.

When the pandemic hit Mexico, the government urged Mexicans to observe “su sana distancia” and the now common mascot – Susana Distancia – was born.

“In the restaurant, a waitress dressed as a nurse with the name of ‘Susana’ takes orders and works the tables, referring to the healthy distance campaign that was implemented as a precautionary measure,” he says.

To his surprise – and honestly mine as well – the taqueria has been very successful.

Brandon told El Universal that he’s been pleasantly surprised by the support he has received from customers. “I’m surprised because we have had really good sales, despite the circumstances, we have had a lot of support by the community and we’ve already expanded to have two locations.”

“Customers are funny about the theme we are using in the business, and they are delighted with the dishes we are offering. They enjoy it and have a good time,” added Brandon.

Things are looking so good for Brandon and his Covid-themed taqueria, that he’s looking to expand the food business and add new dishes to the menu. “There is always the idea of new names for other dishes that we want to include in the menu.”

Brandon also said that he’s looking to build out a business model so the restaurant could expand to other parts of the country as a franchise.

Apparently, people are really into Covid-themed foods, as this isn’t the first place that a shop as cashed in on the pandemic. Back in April, a panadería was selling out of Covid-themed baked goods so quickly, they couldn’t keep the shelves stocked.

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