Starbucks Released A Coquito Frappuccino For The Holidays And Some People Are Very Mad About It
Starbucks loves to make season drinks because, well, they sell. The pumpkin spice latte has transcended the regular life of a coffee beverage and has become a cultural phenomenon that won’t end. The unicorn frappuccino is another example of Starbucks using their reach and money to create timely and quickly forgotten drinks to follow trends. Now, there is a coquito frappuccino that has left the internet divided. Some people are excited to see their culture reach new heights while others can’t wait for it to be over.
This is typically how we are used to seeing coquito.
Either your abuela and tías make it for the family or there is one specific brand that is always bought around this time of year. No matter how it is made or purchased it is always cradled lovingly in your abuela’s arms when you first get to her house for Christmas.
Now, Starbucks is getting in on the trend.
We don’t know how long it will last but the drin is being made by name in the Starbucks’ in Puerto Rico. There are ways to order the drink on the mainland but you have to come prepared with a list of ingredients.
The only online proof of this beverage is in this sign.
The photo has gone viral with people retweeting and sharing the image at lightning speed. Some people are super stoked to get a chance to let their culture shine. Others are over the capitalistic nature of Starbucks using their culture.
Gentrification has been a major issue raised by those bothered by this drink.
The drink is similar to their eggnog frappuccino just with some coconut added to imitate the flavor of coquito.
There are people we are delighted that their proud Puerto Rican culture is being celebrated.
Starbucks has publicly acknowledged that they wanted to change their image since the pumpkin spice latte has been deemed super basic. This is a start in that campaign to be more than just basic drinks for basic people.
A few Puerto Ricans on Twitter quickly mocked those who were so upset about the drink.
It really isn’t offensive for someone to make foods inspired by different cultures. Fusion cuisines exist because people feel an appreciation to the foods and look to make them as delicious as they can.
A whole other sector is just straight up laughing at the idea.
It is pretty interesting that the coquito drink would be available in Puerto Rico where you can get real coquito anywhere. When will the drink come to New York for the Puerto Rican community living there?
Some of the Puerto Rican diasporas is even asking that Starbucks expand the flavor.
Understandable. There is a huge Puerto Rican population in Orlando and those people would probably love the idea of a nice coquito frappuccino on the way to work.
Starbucks is still testing the Puerto Rican market.
We have no idea how successful it is and we can’t seem to find any promotional material online. If it is successful, however, we need this on the mainland ASAP.
Let me tell you the ingredients for Starbucks coquito.
It’s white mocha syrup and coconut syrup with a sprinkle of cinnamon on top. It’s not close to the real coquito but when you produce things in mass without the culture nuances, this is what it look like.
Many people are asking where the rum at?
The reason we all love coquito so much is because it kicks off the party. Obviously, Starbucks won’t be selling boozy coquito but the people can dream, right?
Some people are truly torn over the drink.
Tourists may have a coquito frappuccino to taste the famous drink instead of buying it from a local vendor. People might argue that it’s a money-making gimmick but some people might really appreciate the idea.
The vast majority of dissenters are asking if the cultural appropriation will benefit anyone besides Starbucks.
Seems like it might be a good idea to tie this into the relief efforts in Puerto Rico since the island is still recovering and it is Christmas.
Starbucks did send some relief to Puerto Rico to help the farmers.
Apparently, they donated 2 million coffee seeds to Puerto Rican farmers and helped sponsor the Somos benefit initiated by Jennifer Lopez and Marc Anthony. That’s truly wonderful, and it’s important to highlight when corporations give back to the communities that helped build them up.
They claim the seeds they gave were non-GMO.
Starbucks donated 2 million seeds to coffee farmers throughout the island to help restart the coffee growing industry on the island. They have also partnered with World Coffee Research to enhance the quality of coffee beans produced in Puerto Rico.
Starbucks is responding to people on Twitter letting them know that they are heard and that Starbucks is committed to helping the island.
Only time will tell if the drink is something that will stay around or just a flash in the pan.
Some critics are not appeased with Starbucks donating money and coffee beans to devastated farmers.
With so much happening on the island, the drink is becoming a way for people to further voice their anger with how Puerto Rico has been treated since Hurricane Maria.
Some have raised concerns over “Our Puerto Rican Flavors” being the tagline.
There hasn’t been any news yet as to whether or not Starbucks with donate any proceeds to Puerto Rico or nonprofits helping the island. The phrase is offending people for its cultural appropriation.
We all just have to wait and see if the drink will be good or bad for the Starbucks brand.
Only time will tell.