For a long time now there has been a debate of whether Hot Cheetos or Takis are better. Even though they’re both spicy chips, they have their distinct differences, which is what leads to the discussion of which are the tastiest. Question is, if you were born as a bag of spicy chips, would you be Hot Cheetos or Takis?
Look, it’s no news that the world is currently undergoing a real crisis when it comes to Hot Cheetos. Not only does it seem that there are never enough, but it also seems that we cannot GET enough. From inspiring fashion ranges (like Forever 21s) to sparking all kinds of similar spin-offs in the snack and chip world, there’s no doubt that the spicy, somehow simultaneously soft and crispy treat has taken over. Which presents new problems.
One Twitter user by the name of Emily Mei says that an obsession with Hot Cheetos actually led to her being stopped and checked by TSA.
The Instagram model shared a post to her Twitter account highlighting one of the more bizarre moments involving Hot Cheetos that TSA has likely ever seen.
According to her post, last year, Mei had loaded up her luggage with 20 bags worth of Hot Cheetos to bring to friends who were having a hard time finding them in Korea. “For everyone who’s asking why i had so many bags of Hot Cheetos, apparently it’s hard to get in korea so my friends always ask me to bring it for them LOL,” she wrote in a post about the incident.
It’s not the first time Mei has opened up about her Hot Cheetos obsession and struggle.
Recently the model shared a post to her Twitter page that featured her decked out in Hot Cheetos-inspired clothes and accessories. Wearing a denim skirt and jacket with Hot Cheetos flames on them, the model shared the post and wrote “No one: Literally not a single person: Me: This is how much i love Hot Cheetos.” The Hot Cheetos-loving photoshoot also featured her wearing a Hot Cheetos bag and glasses. Ultimately the look was complete fire and I am here for a Hot Cheetos campaign featuring Mei as an advocate and spokesperson.
Over the summer she also shared images of her wearing the latest Instagram obsession: the Hot Cheetos onesie.
Mei’s outfit came directly from Forever 21 and featured a Hot Cheetos one-piece bathing suit and coin purse. TBH the look was fire and even if the hot season is cooling down for most of us this ice of continent, it’s always summer somewhere and this look is worth the travel for a similarly cute photo-op.
Feeling inspired to try a similar look? Forever 21’s Hot Cheetos line is still up and ready to give you the most fuego looks of the year.
For the cutest looks of the summer, check out Flamin Hot Cheetos Graphic Jersey which will give you all of the best vibes for your Go! Fight! Win! game days.
This jersey mesh top features an embroidered “Flamin’ Hot” design and a boxy silhouette. For just $24.90, it might saying Flamin Hot on the front but there’s no doubt your heart is stiched all over this baby.
Another Instagram shout-out to Cheetos featured Mei stacking up on and eating all of the Hot Cheetos snacks once again.
Leading up to a trip to Coachella, the model posted an image Instagram standing in the chip aisle and holding onto two giant bags of Cheetos. “Did someone say Coachella diet ….? See y’all tomorrow if i don’t die from eating all these snacks.”
Of course, it didn’t take long for others to share the many other forms of snacks that they’re willing to smuggle onto a flight.
“Reminds me of exactly a year ago when TSA had to search through one by one every single one of my airheads,” wrote @TheBMWilson.
Soon enough, Mei’s story took on a new life with users sharing the various snacks they’ve endured at TSA search for.
“I remember when they literally made me miss my flight over some Costa Rican coffee !” Wrote @sheaintyohoe
One user shared all of the snacks they tried to get onto a flight proving when it comes to snacks USA kind of is on top.
TBH there’s no denying that we’ve been at the rock bottom for some time, folks (2016 to be exact) but these bags full of snacks made in the U.S. are proof that we really do know how to hold it down when it comes to snack obsessions.
But here’s the important question: will Mei put an end to her part in the world’s Hot Cheetos obsession?
New York Fashion Week is coming in hot! On Thursday Cheetos’ held their first-ever runway show inspired by the iconic snack Flamin’ Hot Cheetos. Rapper Saweetie performed on the Haus of Flamin’ Haute runway. Flamin’ Hot Cheetos have become something of a cultural phenomenon after being cited as the snack food darling of the Latinx and hip hop community.
The collection incorporates the branded iconography with of-the-moment street style. The Haus of Flamin’ Haute guests sipped on Flamin’ Hot Sunrise cocktails, sushi rolls sprinkled with Cheetos, and a beauty bar with Cheeto manicures.
Consider throwing on a Cheetos T-shirt to honor your Latinx heritage. Flamin’ Hot Cheetos were invented by Mexican American Richard Montañez, a former custodial worker at a Frito-Lay plant. He created the unique flavor combination decades ago, and his story will be told in the Eva Longoria directed-biopic Flamin Hot.
A song of Icy and Fire.
“Being a childhood fan of the whole brand — Flamin’ Hots, puffs, regular Cheetos, all of them — it was just super exciting to be asked to do this,” said Saweetie told the Hollywood Reporter. “Pulling up today and seeing Cheetos’ vision come to life was amazing. Also, I was looking forward to seeing the clothes and showing off my own dope look.”
Saweetie rose to fame by posting short raps on her Instagram account in 2016, where she now has 3.5 million followers. The 26-year-old’s singles “Icy Grl,” and “My Type,” have gone viral, eventually making it into Billboard’s Hot 100 Chart. She released her debut album High Maintenance in 2018.
“My first fashion week, which was not too long ago, I was sneaking into events and shows,” she said. “Now, I’m being asked to perform, which is really exciting. This is the first fashion week where I feel like I’ve finally got the hang of things and tonight is the perfect way to kick it off.”
A Flamin’ Hot evening.
Cheetos’ Haus of Flamin’ Haute wasn’t just a runway show, so much as it was an installation and celebration of the snack food. Renowned costume designer Ami Goodheart and her collaborators chose to elevate the theme. The highlights included a punchy, crimson red tulle gown by J. Bolin, an orange jumpsuit from Nava Rose, and a Goodheart-designed headpiece made of Cheetos wrappers combined with a Cheeto-lined cape.
Orange is the new black.
While the Haus of Flamin’ Haute may not be accessible to all, fans of the brand should know Cheetos and Forever 21 have recently launched a collection together. The collaboration features branded leggings, cropped tops, bodycon dresses, socks, and bicycle shorts.
A word from Chester Cheetah.
It is no surprise that the brand is strong, considering Flamin’ Hots have been referenced in hip hop culture for years now. In 2012, Y.N.RichKids, a children’s rap crew, released the viral hit “Hot Cheetos & Takis.” Last year, Cardi clowned her husband Offset on Instagram for putting Flamin’ Hot Cheetos in his turkey sandwich. Yung Miami from City Girls detailed her snacking habits to Hot New Hip Hop, which included Flamin’ Hot Cheetos, sugar straws, and gummies.
Cheetos is perfectly aware of their place in hip hop history. This winter Chester Cheetah dropped a Doritos diss track. “Next time you try to take what I got. Remember I’m flamin’ hot, and you’re flamin’ not,” Chester Cheetah raps. I didn’t know the chip game had so many beefs. I am perched for the drama!
How a Latinx saved Frito-Lay.
Mexican-American Richard Montañez began working at a Frito-Lay plant in Rancho Cucamonga. It was the late ’80s and he was making $4 an hour as a custodian. At 18 years old he was unable to read and write. Following the advice of his grandfather, Montañez took pride in his job, however, overlooked it would be, he wanted to be the best.
“Every time someone walked into a room, it would smell fresh,” he told The Hustle. “I realized there’s no such thing as ‘just a janitor’ when you believe you’re going to be the best.”
Ambitious and hardworking, Montañez made himself seen through his work. After a decade, he began shadowing superiors. While watching a salesman restock inventory, he had an epiphany: company sales were down, but there were no products made for Latinxs.
I saw our products on the shelves and they were all plain: Lay’s, Fritos, Ruffles,” he recalls. “And right next to these chips happened to be a shelf of Mexican spices… nothing spicy or hot.”
Eventually, Montañez, through a combination of naivety and fearlessness, snagged a meeting with the CEO. They were sold on his new flavor. Today he is Vice President of multicultural sales for PespiCo America (the company that owns Frito-Lay). Latinxs don’t have fairy tales, we have hard work and our wits.
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