Latinos Have Mixed Feelings About America’s Obsession With Pumpkins
All you have to do is open your eyes to witness America’s obsession with pumpkins and flavored food, drinks and even overpriced candles at the start of fall. Even if it’s 90 degrees out and you’re on Miami Beach, someone is drinking a Pumpkin Spice Latte. Trader Joe’s is selling pumpkin flavored dog treats, pumpkin spiced pancake mix, pumpkin filled pop tarts, pumpkin flavored oatmeal. I could go on.
Americans love pumpkin. But what about us Latinx-Americans? Trust, I am already reconsidering how that stereotype is exclusionary when Latinos (and everyone for that matter) should be able to participate and be reflected in mainstream American culture. Perdóname.
Pumpkins in America: A History Beginning with Starbucks@TheRealPSL / Twitter
It all started 15 years ago when Starbucks started developing the pumpkin spice flavor after seeing the flavor soar in consumer tests. Apparently, after fiddling with the recipe, they decided to not include pumpkin at all. This sparked the beginning of pumpkin spice product tidal wave in the market.
Starbucks has sold over 200 million PSL’s since it’s first release.@TheRealPSL / Twitter
And, apparently, created a Twitter account for Pumpkin Spice Latte. It has over 110k followers. ????
Latinos be like, “can I have the squash coffee?”@_trstz3 / Twitter
Pumpkins have no seasonal significance with us. We put squash in so many of our dishes year round, that we don’t get the obsession over a gourd.
In a way, the following statement feels like a restatement of our Latinidad.@BaddieQue1 / Twitter
Anyone who is firmly against PSL’s or any other pumpkin spiced product is stubbornly proud that they aren’t participating in the trend. It makes you wonder: have they even tried it though?
Yes. We are willing to give PSL’s a try. Still, no.@ASalas99
We’re used to our coffee tasting like coffee, not sugar syrup. That’s my theory for the anti-PSL community.
More proof that we’re open-minded people:@marelyvs / Twitter
Even international visitors have given the PSL’s a shot and it’s just a solid, no gracias. I mean, context is everything. Don’t expect a PSL to give you energy.
We just have so many questions for you, pumpkin loving Americans.@ArianaPlayzz / Twitter
I mean, it makes sense. Pumpkins are native to North America, especially in Canada and the United States. They’re planted in the summer and are ready to be carved and eaten right around October. 🙂
Because so many of us grew up with out top priority being keeping the house clean.@nekuhlx / Twitter
Personally, my mom is a crafty mother. She entered pumpkin decorating contests annually, and put false eyelashes on every lady pumpkin she ever carved.
So we haven’t had that bonding, sensory overload memory of carving pumpkins.@natalssofia / Twitter
The memories of doing something as scandalously messy y ‘peligroso’ as carving pumpkins stands out as a fun time. Goopy pumpkin seeds, silly faces, and toasted pumpkin seeds for days.
And some of us are afraid it’ll make us less Latino.@ArashKaji / Twitter
I assure you, there is no food you could eat that will destroy the fuerza that is Latinx blood running through your veins.
The culture divide is so strong, it’s got trolls calling Latinxs “white latina”s.@ouijass1 / Twitter
Did I or did I not say that this is a hot button issue in Latino America right now? Por favor, don’t let PSL’s tear us apart.
Pues, no te preocupes. You’ll always be Latino.@EugeOrdaz / Twitter
Smell that candle. Try that pumpkin pasta sauce. Whateva. You’ll always be Latinx, and there will always be Latinxs that have your back.
Plot twist: there are those of us who lo amos.@manicpxiedrmgrl / Twitter
Newsflash, if you’re a Latino living in the USA, támbien somos Americanos. So many of us grew up with our friends *needing* a PSL, especially given that the hype started happening right around high school.
So much so that @TheRealPSL will actually retweet this Hallmark statement.@yeseniawittman / Twitter
There is something irrevocably comforting about the PSL, but only if you’ve spent the last ten years drinking it. As teenagers, it was basically just spicy sugar water, but it reminds us of cooler weather, Halloween and all the holiday foods.
Because let’s face it. We’re Latino and it’s made of coffee.@CMGuille
There is something that is so Latino about drinking coffee. It connects us to our ancestors and puts us in the right mood for the rest of the day.
It might not be gourmet, but it is still delicious all the same..@que_ugly / Twitter
But, again, we’re in it for the feels. Starbucks has incepted us. It barely even matters what it tastes like anymore. We’re paying for the emotions.
Ok, I mean, some people actually like the flavor.@alyoovm / Twitter
But I would like to see a study on the psychological effects of the PSL on our brains. Why is it so good for some of us and so gross for others?
So much so they’ll marry you for your PSL delivery.@HelenaVBeta / Twitter
Remember that I said it here first. Americans like pumpkin spice, but they love the feeling it gives them just once a year. If you could marry it, it may even lose its appeal.
It’s not even about the Starbucks brand.@paulaGlezC / Twitter
Caption: “Me había sobrado un poco de calabaza y quería probar lo del pumpkin spice latte este casero. Ahora toda mi cocina huele a clavo, canela, jengibre, dátiles y café y soy un poco más feliz. ”
Most of us just live in the gray, como todo.@vamp_akire / Twitter
For those of us who like pumpkin, it’s because it’s so closely associated with autumn feels of Día de los Muertos, dressing up like J-Lo for Halloween as a kid, and eating more arroz con leche than you can handle. Dash some pumpkin spice on that café if you want.
READ: It’s That Time Of Year Again. Are You A Basic PSL Or A Decadent Cafe De Olla? Take The Quiz And Find Out
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