Culture

Food And Wine Learned A Valuable Lesson About Respecting The Cultures Of Foods They Are Covering After This Concha Fiasco

@foodandwine / Twitter

Some times people discover new things and just can’t quite figure out how to describe them. Other times, people discover things people have been enjoying for centuries and don’t know how to explain it in non-colonizer terms. This is the situation Food and Wine found themselves in when they tweeted about these “sweet brioche-like rolls,” which are really conchas. The food magazine posted the tweet and it wasn’t long before Twitter users dragged them all over the internet for their tweet and the media outlet deleted the tweet but screen grabs are forever.

Here is the now-deleted but preserved tweet from Food and Wine that sparked the Twitter outrage.

CREDIT: @byelsieramos / Twitter

We all know that we were taught to add extra words and be descriptive to add to a word count in school. However, this was just a step too far for some people in the interwebs.

It wasn’t just the wording of the tweet that angered people. It was the cultural insensitivity.

CREDIT: @MGuzman_Detroit / Twitter

Guarantee that no Latino food journalist, Mexican or not, would have called this a “brioche-like” bread. This shows the importance of having people of color working in media to better tell these stories.

Folks were really defending the pan dulce like the cultural treasure it is.

CREDIT: @Salsalito / Twitter

Now all I want is to curl up on a couch with pan dulces and cafecito. Doesn’t that sound like a perfect day in?

The tweet brought out a lot of strong emotions in the hearts of concha-loving people.

CREDIT: @ACMBuckeyes / Twitter

It truly is one of those foods that takes you back to your childhood and holds you closer than any man or woman ever will. 💯

Some did see the tweet for what it was: click bait.

CREDIT: @jed_hackett / Twitter

It definitely did the job and caught everyone’s attention. Like, who wouldn’t stop in their tracks after seeing this tweet?

It really is disappointing to see them strip the concha of its ethnic and culture identity.

CREDIT: @raceandfood / Twitter

Far too often, Eurocentric ideals have tried to change and claim parts of different cultures for their benefit. So much of our identity as Latinos is in our food. It is our childhood. It is our uniqueness. And for those of us who were born and raised in the U.S., food serves as one of the most tangible pieces of a home country we’ve never known.

Some people laid it out in simple terms.

CREDIT: @GisEloquent / Twitter

Not 👏🏾 at 👏🏾 all! 👏🏾 Would you call brioche bread a less sweet concha-like bread for a Mexican audience?

Enter the obligatory Columbus reference because folks still honor this behavior.

CREDIT: @mcastimovies / Twitter

Not that people think you can just take land anymore, unless you’re Russia. But non-ethnic folks love finding things our communities have used for decades and act like it’s a brand new food group.

Oh, Food and Wine also considers it a “light breakfast,” which it’s not.

CREDIT: @marcela_elisa / Twitter

Have you never had one? Have you seen the size of these things? How is this a “light breakfast”?

In case folks didn’t know, one person did offer Twitter users facts about the different flavors of conchas that exist.

CREDIT: @IknowuGabriela / Twitter

Personally, I love them all. I could eat these sweet bread any and every day. Who’s going to the panadería with me after work?

Some legitimate questions have been asked about the use of brioche over concha.

CREDIT: @dasher2581 / Twitter

Obviously it is easier to say French words than Spanish words, right?

Also, some people don’t even know wtf is a concha so… 🤷🏽‍♂️

CREDIT: @vugetrbl / Twitter

It isn’t that surprising that people would get defensive about the fact that the concha was being stripped of its identity.

Even our dads got in on dragging Food and Wine.

CREDIT: @omoroti / Twitter

Spoke like a true Mexican father. “Que brioche ni que la chingada” indeed.

People are suggesting that they start hiring people of color so, you know, they can be accurate.

CREDIT: @JeronimoSaldana / Twitter

It’s not that hard to understand. If you want content about Latinx culture, hire Latinx people who know and live that culture every day. It’s like expecting Latinx journalists to understand the ins and outs of Japanese cuisine.

The publication didn’t release a statement about the Twitter backlash.

CREDIT: @adrianachavira / Twitter

They simply deleted the tweet and kept moving. However, that’s not how people want to see things resolved online now.

And people were looking for it.

CREDIT: @uxrivas / Twitter

It’s just another day in the office for a digital media company. Things spread far and wide when you put them on the internet and things never disappear once they are online.

Can we all agree that things should not be whitewashed anymore?

CREDIT: @RITucker_23 / Twitter

Just stop. It is not a good look on anyone. Either those whitewashing seem insensitive or the ones who are upset seem unjustly angry. It needs to end.

Leave things as they are and use the real names.

CREDIT: @LaNinaFresa / Twitter

If we, the Latinx community, can learn the difference between brioche and sourdough, you can learn what a concha is.

It really will be better for everyone if we just respect each others cultures.

CREDIT: @takesomeheart / Twitter

It is not that hard to respect each other and our foods. That’s what this how thing is about.

While the publication stayed silent, the woman who runs their social media channels did apologize.

CREDIT: @meg__clark / Twitter

At least someone at Food and Wine was big enough to admit their mistake.


READ: Rogelio De La Vega Is Killing The Game On Twitter And You Just Have To See For Yourself

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The McDonalds Happy Meal Was Invented By A Latina And Here’s How It Got Started

Entertainment

The McDonalds Happy Meal Was Invented By A Latina And Here’s How It Got Started

David Paul Morris / Getty Images

Did you know that the first ever Happy Meal was created by a Latina? That’s right, in the mid-70s when Yolanda Fernández de Cofiño was operating various McDonalds in Guatemala, she invented what she dubbed the “Menu Ronald”. The “Menu Ronald”  was invented to help parents keep their kids satisfied when the family went out to eat. The original “Menu Ronald” included a hamburger, small fries and a small sundae. Naturally, word eventually got back to McDonald’s headquarters in Chicago they decided to adopt the practice as their own. They hired a white American man to develop the idea (and subsequently take credit for it) and voila! The Happy Meal was born.

It’s unfortunate that Fernández de Cofiño’s recognition has been lost to the American public, but it’s still inspiring to know that there were business-minded Latinx people in history whose achievements still impact our lives today. In honor of Hispanic Heritage Month, we’ve decided to celebrate the underrated Latina entrepreneur Yolanda Fernández de Cofiño for the marketing genius that she was. We’ve documented the evolution of Happy Meal toys from the idea’s inception and launch in the 1970s, to its continuing legacy today.

Take a look below for a nostalgic blast from the past!

1. 1979: The Very First Happy Meal

via Pinterest

Although the original concept of the Happy Meal was invented by Yolanda Fernández de Cofiño, the first official launch of the American Happy Meal happened in 1979. However, the gift wasn’t half as elaborate as it was now. According to records the toys were “a McDoodle stencil, a McWrist wallet, an ID bracelet, a puzzle lock, a spinning top or a McDonaldland character-shaped eraser”.

2. 1984: Ronald and The Gang

 thegoodtoyshop via Ebay

McDonalds Happy Meal toys evolved from spinning tops and erasers to more complex toys. Like, the above “Ronald and the Gang” wind-up cars that were defitenly a step-up from McDonald’s earlier toys. They weren’t as sophisticated as the toys would eventually get, though.

3. 1987: Mc-Transformers

Reddit User gnarrdan

The Transformers/McDonalds mashup was innovative in its day because it was blending the IP of two successful brands. Instead of McDonald’s using its Happy Meal to market other products, it was using its Happy Meal to market other products that were marketing McDonalds. It was a win-win situation.

4. 1988: McNuggets Buddies

EBAY USER MCJANTONE

In 1988, McDonalds hadn’t yet started to do marketing tie-ins with kids’ movies. Instead, they had prizes like “McNuggets Buddies”, which were chicken nuggets dressed in various outfits and costumes. This lasted until the mid-90s.

5. 1994: Sonic the Hedgehog

@NascaronReddit/Twitter

By the mid-90s, the powers-that-be recognized that there was a lucrative market to tap by using Happy Meals to advertise kid-oriented products directly to kids. It was around this time that the entertainment industry really began to see the potential for promoting movies and TV shows through fast-food chains. And if you look at the advertisement above, the Happy Meal only cost $1.99. Those were the days!

6. 1996: 101 Dalmatians

EBAY USER KINGDADDY50

Never the one to pass up an opportunity to advertise, Disney quickly hopped on board the McDonalds train as a means to promote their movies. One of the first Disney x Mcdonald’s ventures were the release of literally one-hundred-and-one collectible dalmatian figurines through their Happy Meals.

7. 1997: “Walt Disney Masterpiece Collection”

Youtube via FastFoodToyReviews

Off the success of their 101 Dalmatians toys, Disney and McDonalds continued their partnership by releasing tiny VHS boxes equipped with a a little toy character from the movie. People really began to see collecting fast food toys as a hobby around this time.

8. Mid-90s: “Teenie Babies”

EBAY User BDK84

Even McDonalds wasn’t immune to the Beanie Baby craze that swept the nation in the mid-90s. Convinced that they would one day be worth thousands, collectors flocked to the Golden Arches to get their hands on miniature versions of the popular plush toys. Unfortunately, most of the “Teenie Baby” toys aren’t worth anything these days.

9. 1997-Now: Barbies

EBAY User PERFECTSHIP

In 1997, McDonald’s started a lucrative partnership with the Barbie line of toys that would last until today. What young girl doesn’t have memories of getting this in their Happy Meal box (whether they liked it or not) while their brother got a Hot Wheels car? It’s safe to say the ’90s weren’t progressive, gender-wise.

10. 2004: Hello Kitty Keychains

Youtube via Lucky Penny Shop

Into the 2000s, McDonald’s took advantage of the Hello Kitty trend by offering plush Hello Kitty key chains in their Happy Meals.

11. 2015: Minion Fever

Ebay user BOB_THE_SPY

Do you remember the time when you couldn’t escape “Despicable Me” minion merchandising, no matter where you went? Well, that included McDonalds. Nowhere was safe.

This Glass Gem Corn Is Blowing Minds All Over Twitter Right Now And I Want Some ASAP

Culture

This Glass Gem Corn Is Blowing Minds All Over Twitter Right Now And I Want Some ASAP

While the Internet might call it “Ghey Corn,” this rainbow-colored corn variety is officially dubbed Glass Gem corn. Not only are there a rainbow of colorful kernels, but they’re also shiny, prompting the ‘Glass’ description. The person responsible for our new favorite, gay-friendly corn is a man by the name of Carl Barnes, who passed in 2016. Barnes enjoyed his life in Oklahoma and cultivated his own personal seed bank passed down from his Cherokee ancestors. Barnes chose to save and replant the seeds from the cobs with the most color, and eventually developed strains of vibrant corn.

One day, Barnes decided to move and asked his friend, Greg Schoen, to protect the seeds. Schoen grew a small handful of the seeds and was shocked when he peeled back the corn stalk to reveal rows and rows of shiny, rainbow-colored corn. Schoen was so excited, he posted the image to his Facebook, and it promptly went viral. Soon, the two cultivated enough seeds to sell online, and people around the country have grown gorgeous varieties.

Green thumbs around the world bought satchels of the precious seed and the following season, were “blown away.”

Credit: @watermicrobe / Twitter

While Schoen may have initiated the first viral sensation over Glass Gem corn in 2012, Ameet Pinto’s viral post has become Mother Nature’s best queer bait yet. With over 7k likes, “I STAN GAY CORN” is the most liked comment. Then, “Taste the rainbow.” 

Some people literally cannot believe this is corn, accusing Pinto of creating a jelly bean cob.

Credit: @mr_plantgeek / Twitter

“Those are just jellybeans ur not foolin me!!!!!” commented one unbeliever. Someone else seems to think that a profitable venture would be to sell the kernels as jelly beans as a scam. Still, others are bringing the negativity to this rainbow party, assuming that because the cob looks different from the mono-crop, that it must be a GMO frankencorn. “Glad to see people trying to live in Chernobyl,” tweets one disbelieving Shane. 

Glass Gem corn is not a GMO crop.

Credit: @Rainmaker1973 / Twitter

In fact, this variety likely healthier than the corn you might buy at a store, which may have been genetically modified rather than artificially selected. Barnes artificially selected the prettiest corn from his crop and decided to grow from those seeds the following year.

When folks hear the story of Carl Barnes, it just adds a whole new depth to the color.

Credit: @CwdickD / Twitter

“Fun fact about these is that they were discovered by a dude who was half-Cherokee and he started growing a sh**load of different corn types to reconnect with his heritage,” tweeted one person. As Barnes was artificially selecting which corn kernels he’d store as seeds for the next year, he grew closer with his Cherokee heritage.

For those of you expecting rainbow colored popcorn, don’t.

Credit: Glass Gem Corn / Facebook

All that’s left of the kernel when you pop the corn is usually that brown kernel skin that gets stuck in your teeth. In the case of Glass Gem corn, you can sort of make out the varying colors of popped kernels, but the popcorn itself is the same color as regular Joe Schmoe popcorn.

The Glass Gem corn isn’t that sweet.

Credit: @SlowFoodUSA / Twitter

According to Pinto, the corn isn’t sweet like yellow corn, so it doesn’t make for good fresh esquites or elotes. All popcorn comes from different varieties of corn that you have to dehydrate to turn into cornmeal or popcorn. “We’ll be eating some colorful popcorn this winter,” Ameet tweeted.

There’s even a Facebook group for Glass Gem growers to share their growing tips and cooking tips.

Credit: Glass Gem Corn / Facebook

In case you were wondering, the Facebook group “Glass Gem Corn” says you can prepare creamy Glass Gem polenta by following these instructions: “Pour into a shallow pan to cool. Cut into squares and lightly brown in a sauté pan.” We don’t know how you do it but keep on making gay polenta, please.

All in all, the Internet is pretty a-maize-d by the gay corn.

Credit: @DonConklin5 / Twitter

“Corn says lgbtq rights,” tweeted one stan. We’re with them. This is one of those moments that we’re allowed to be in wonder over how indigenous folks cultivate the land.

READ: Oaxaca Is Mexico’s Cultural Capital And Home To Its Largest Indigenous Communities, Here’s What You Need To Know