Last year was anything but normal for Constellation Brands, the company behind beers like Modelo Especial, Corona Extra and Pacífico. Constellation’s CEO Rob Sands said President Trump’s campaign rhetoric on immigration and Mexico created a “disproportionately negative impact on Latino consumer confidence.” Trump’s proposed border tax also affected the company’s stockholders’ confidence.
As Trump dialed up his rhetoric against Mexico, Corona pushed back with commercials like “The Wall” starring Diego Luna.
Corona dropped this advertisement with Diego Luna as the political season was at a boiling point. The response was mostly positive, considering it was an advertisement, unlike that Kendall Jenner / Pepsi commercial that was ?? just ?? so ?? wrong.
However, Corona’s CEO said that sales are now rebounding thanks to PresidentTrump’s performance.
As the political tensions of the election dissipate, many latino consumers are now relaxing a little according to Corona’s sales. The reason for this, the Chicago Tribune reports, is because of President Trump’s struggle to push meaningful legislation. Consumers who once worried that the President’s “wall” talk now doubt Trump’s ability or desire to actually build that wall. Sands reportedly said consumers now see President Trump as “business as usual in Washington.”
As a result, stocks for Constellation Brands skyrocketed.
We don’t mean to minimize the hardship that the newfound coronavirus has caused in China and the red alerts that the medical crisis has sparked all around the world. However, it is important to note how misinformation and Internet humor can lead to some people actually believing the most outlandish stories and explanations for the global health crisis.
Of course there have been conspiracy theories that claim that China was developing a biological weapon and things got out of control. This, of course has sparked all sorts of rumors, as is the case when global pandemics happen. But the fact remains that Chinese authorities have tracked the virus back to a market in Wuhan where exotic species and wild animals were being sold. It is believed that the virus, which is called “corona” because its shape resembles a crown, originated in a wild snake species and was then passed on to humans.
But of course for beer drinkers around the world the name reminded them of something else.
Yes, particularly for gringos the virus’ name had a particular resonance with the Mexican lager, renowned around the world for its crisp flavor and breezy palate. And also a reminder of many drunken nights or cruel hangovers.
So, of course, the Internet being the Internet, memes relating the refreshing brew and the scary virus soon popped up everywhere!
So according to online chistes this is how the virus actually came about: with a compa having una chelita bien helada. If only this was true…
Others just begged to be infected…
… al mal paso darle prisa, they say.
Others gave the memes a more geopolitical twist!
It is no secret that U.S.-China relationships have deteriorated during the Trump administration and people soon got creative to throw political jabs at both sides. We wouldn’t be surprised, however, if some MAGA dudes actually believe something like this could actually be true.
And of course where there is a Corona there is a lime… or lyme…?
Get it? Get it? Such a dad joke
The Mexican Internet has produced by far the best coronavirus related memes.
Just look at the estilacho on this compa, downing his chela with the aplomb of a true gentleman.
And being “infected” became the best excuse for a drunken rampage
So if you get totally malacopa in a good old-fashioned borrachera, you can always blame the now celebre Corona-virus.
But here’s the kicker… an increasing number of people actually believe there is a link between Corona beer and coronavirus! Yes, es neta!
As Vice reported, Google search trends related to the virus obviously had an increase in the past few days as the disease spreads around the world and governments scramble to prevent populations from getting the disease that affects the upper respiratory tract, sometimes with fatal results. Searches such as “coronavirus symptoms” or “how do I prevent coronavirus” had a huge spike of 1050% in only a week.
However, the search trends also revealed a dark reality: people can be really ignorant when it comes to matters of public and personal health. As VICE reported, “there has also been a spike in searches for ‘corona beer virus,’ because apparently people are under the impression that coronavirus, also known as nCoV, has something to do with Corona brand beer.”
Some people claim that #fakenews doEs not actually cause any harm, but we beg to differ: people are ready and even willing to believe anything, particularly if it is just totally out of any scope of logic or common sense.
And no, the searches do not originate in Mexico, where the beer is produced.
The searches actually come from countries that are supposedly developed and whose citizens should definitely know better. VICE further reports: “The searches have been prevalent in North America (but not in Mexico, where the beer is produced) and western Europe (we see you, Finland), as well as in Australia, India, Indonesia, Japan, and New Zealand.” Just wow!
And it gets even worse. Far-right conspiracy theorists actually say that the best way to prevent the virus is by drinking bleach, as Daily Beast reports: “the conspiracy purveyors at QAnon are suggesting that the best way to protect yourself from coronavirus is by drinking bleach. In both tweets and videos, QAnon associates have suggested that their followers should purchase and consume a product called Miracle Mineral Solution, Miracle Mineral Supplement, or simply MMS.”
It seems like everybody today is trying to get in on the alcohol business. Whether it’s The Rock with a new tequila brand or Ryan Reynolds buying a gin company, it seems to be all the rage right now that even “El Chapo” is getting his own line of beers.
Say hello to the “El Chapo 701” brand run by Joaquin “El Chapo” Guzman’s daughter Alejandrina Guzman Salazar, who also is behind a fashion and lifestyle company built around her jailed father’s brand. The new line of beer, called El Chapo Mexican Lager, was unveiled for the first time to the public on Jan. 14 at a fashion trade show in Guadalajara, Mexico.
“It hasn’t been released for sale to the public yet. I just brought some to display,” spokeswoman Adriana Ituarte told AFP, as the beer line is currently still waiting on government approval to sell beer in Mexico. The alcohol displayed at the trade showed brown, black and white labeled craft beer bottles with the Sinaloa cartel leader’s infamous mustache face adorned on them.
Alejandrina Guzman Salazar’s company is banking on the idea that people will want to buy craft beer, labeled and named after her infamous father, at bars and markets in Mexico.
Beer lovers won’t have to break the bank either when it comes to purchasing the new line of beer which comes in at 70.10 pesos, or about $3.73, for a 355 ml bottle. There is also the name of the brand, “El Chapo 701” which has an interesting meaning behind it. The “701” is a reference to El Chapo’s place on the 2009 list of the world’s richest persons from Forbes magazine (estimated at $1 billion).
The “El Chapo” beer is expected to have a large fan base due to the notoriety of the imprisoned drug cartel leader and a growing market for collectible celebrity alcoholic beverages like these. The company is hoping that, besides just the name and branding of the beer, fans will actually enjoy the drink and keep coming back to it.
“I don’t know if we take the label off and the beer is good if it’s going to sell,’ Ituarte told the Daily Mail. “But obviously the brand gives the plus of sale, we continue with the idea that we are selling and as long as the product is good, people buy it and like it.”
Ituarte said at the trade show that the product will be sold at bars throughout Mexico that also sell stock craft beer, a market that has flourished in Mexico City in recent years due to the growth of microbreweries. The lager was produced by La Chingonería, a Mexico City-based brewery company.
“This is an artisanal beer, with 4 percent alcohol. This prototype is a lager, and it’s made up of malt, rice, and honey so it’s good,” Ituarte told Daily Mail. “And the idea is for it to be sold at bars that stock craft beer.”
This is not the first time that “El Chapo” has seen his name being cashed in on by his family. There has been a clothing and accessories line made in tribute of Guzman.
Salazar’s company has already cashed in on her father’s name with a line of T items such as t-shirts, belts, purses, and jackets all adorned with imagery of Guzman and the 701 logo. The brand has been quite successful in under a year of going public which shows the power of “El Chapo’s” name.
Salazar isn’t the only one getting in on the drug lord’s name. Last March Guzmán’s wife, Emma Coronel, launched a fashion and leisurewear line, licensed by her husband. “I’m very excited to start this project, which was based on ideas and concepts that my husband and I had years ago,” Coronel told CNN in a statement at the time of the launch. “It is a project dedicated to our daughters.”
These dedicated “El Chapo” brands show the notoriety and the power of his name when it comes to marketing. If this new beer line is anything like the clothing and accessories already released under his name, there is sure to be a market for this too.
Guzman is currently serving a life sentence at a supermax prison in Colorado after being convicted on drug trafficking and weapons charges in 2019. El Chapo was forced to forfeit $12.6 billion as part of his punishment.