Culture

The Makers Of Corona Beer Are Spending Billions To Get Into The Weed Industry

Grupo Modelo — the company that once owned Corona — has come a long way since they first began to brew beer in 1922. Its Mexican founders sold the rights to Corona to Anheuser-Busch InBev in 2008 in a $20.1 billion deal, and now the Corona is expanding even further.

Corona’s parent company — Constellation Brands — is spending $3.8 billion and investing it in a Canadian weed producer named Canopy Growth.

According to Bloomberg, it’s the largest investment into a weed producer ever. And while some may think it’s a weird idea for a beer brand to be associated with weed, some say this merger is only a sign of good things to come for both industries.

“I think a lot of people are quick to knee jerk this as bad,” Cannabis Now Magazine CEO and publisher Eugenio Garcia told Forbes. “But it is giving a cannabis company access to hundreds of millions [or even billions] of dollars in working capital from which they can make light years faster expressions than any other competitors.”

As more states make weed legal, beer companies are investing in its producers in order to be able to include weed as an ingredient in beer.

CNBC reports that some beers already have weed as ingredient, including Heineken and Molson Coors whom already sell “cannabis-infused drinks.”

“Heineken’s Lagunitas brand has started selling nonalcoholic sparkling water featuring THC, the active component of marijuana. And Molson Coors has formed a joint venture with Hydropothecary, a weed producer, to make cannabis-infused beverages,” CNBC reports.

But just because this billion dollar deal speaks volumes of the growth of the weed industry doesn’t mean that smaller companies won’t be doing the same.

“You’re going to see more of this smaller business model,” Garcia told Forbes. “Much like in the agricultural, farm to table movement around the U.S people will start producing cannabis legally for their immediate geographic locations. You go to any city in the U.S. and you’re going to find a microbrewer that is only putting out enough quantity to support a couple thousand people in their neighborhood. People love that. And that’s going to be very similar, I believe, with cannabis.”

Here’s what people on social media are saying about the beer/weed partnership.

So maybe we won’t notice the difference in taste?

Maybe weed will improve the flavor of Corona?

Corona isn’t the best beer out there, but does it really taste like water?

This guy already has a slogan for the new product.

Not sure if the word “skunky” is gonna sell this drink.

Maybe Bud should have invested in weed….

What a waste of an opportunity. If you’re reading this Bud owners, it’s not too late.


READ:  Here Are The 11 Stages People Who Can’t Handle Weed Go Through When They Get High

Do you think you’d try beer with weed as ingredient? Let us know by sharing this story and commenting below!

The Coronavirus Is Getting Its Own Beer And Concha At This Mexico City Panadería And We Can’t Help But Laugh A Little

Culture

The Coronavirus Is Getting Its Own Beer And Concha At This Mexico City Panadería And We Can’t Help But Laugh A Little

@lacornetanegra / Twitter

No one can accuse Mexicans of having no sense of humor. Whether it be reactions to cartel violence, an ineffective government plagued by corruption, or a global pandemic – many Mexicans turn to memes and humor to confront real issues. Enter the CoronaBeer and ConchaVirus.

Yes, the Coronavirus has ravaged communities around the world. And Mexico itself hasn’t escaped the crisis – more than 2,000 cases have been reported so far and it’s expected to get much worse.

Entrepreneurs are trying to find some common ground and an opportunity with a very scary reality.

Martha Rivas is part of the team who created the now viral “Conchavirus.” She says, in an interview with UnoTV, that the creation came from “a genuine concern about how to face this crisis due to the coronavirus.”

The creators of this peculiar product found in the “Conchavirus” how to cope with the economic crisis caused by the coronavirus. They’re bringing in the pesos like never before.

Yes, the ConchaVirus is real.

Credit: @lacornetanegra / Twitter

The “Conchavirus” was created in Mexico City’s bustling Iztapalapa district by a team of creative panaderos/as. The interesting looking confection is made with red icing, concha dough, and a lot of creativity. The team behind the now viral pan dulce, hand decorate each and every concha to make sure that it is best representative of the illustrations of the virus, provided by doctors and scientists.

For anybody wondering – a large Conchavirus is going for $6.50 pesos (or about 25¢ USD). There’s also apparently the “Manta-ConchaVirus,” but that’s…a whole other story.

It’s so real, it even got its own segment on a local news channel.

After the publication of a photo that went viral on social media, chilangos – or residents of Mexico City – began a crazed search search for the conchas. This viral moment has already been reflected in the huge growth of sales.

Meanwhile, Corona has suffered a major decline in sales because of the namesake virus.

Credit: @GabrielFrancoJr / Twitter

I mean, remember when rumors started flying around that some people actually thought the virus and iconic Mexican beer brand were somehow linked? Yea, it was a thing.

And yea, Corona beer already existed long before the pandemic but this CoronaBeer is totally different.

Obviously there isn’t much too celebrate right now given the on-going health crisis, but one beer makers hopes what when all is said and done – people will toast to good health with his new brew.

A brewery in Mexico’s state of Hidalgo has appropriated the name of the deadly virus and used it for a product he hopes will bring people together – Coronavirus Beer.

Isaac Palafox, the entrepreneur, owns a chain of cafés and was already serving the beer but it didn’t yet have a name. He describes the beer as an English-style brew with hints of chocolate, molasses and coffee extract.

“This drink is already being produced and sold in my cafes, but it didn’t have a name, until now,” he said, adding that the coffee he uses to make the beer is toasted by artisanal roasters whose methods date back to the year 1900 and incorporate practices brought to Hidalgo by German immigrants to the region.

But Mexican businesspeople aren’t the only ones looking to capitalize on the coronavirus. The newspaper El País reported that six brands in Spain have made trademark requests for names related to Covid-19, including T-shirts that read, “I survived the coronavirus.”

Corona Beer Production Halted In Mexico Because Of Virus

Things That Matter

Corona Beer Production Halted In Mexico Because Of Virus

There have been several businesses and industries that have suffered because of the outbreak of fo COVID-19. The virus, known as a novel coronavirus (novel meaning new), has forced around one-third of the world’s population to live under some kind of lockdown order. Now, Corona beer is the latest company to feel the power of COVID-19.

Update April 6, 2020, 11:41 a.m. PST: Corona beer production temporarily halted because of the virus.

Grupo Modelo, the company that makes Corona beer, announced on Twitter that it was stopping production of the beer. The decision was made to stay in compliance with Mexico’s order to stop non-essential business.

“We are one of the first companies in Mexico to implement and follow strict hygiene practices and safety regulations of the Mexican government and the World Health Organization,” read the statement shared on Twitter.

The statement continues to state that the company has a plan in place to activate 75 percent of their workforce. They’d work from home should the Mexican government deem them as essential as part of agriculture.

Original: We don’t mean to minimize the hardship that the newfound coronavirus has caused in China and the red alerts that the medical crisis has sparked all around the world. However, it is important to note how misinformation and Internet humor can lead to some people actually believing the most outlandish stories and explanations for the global health crisis.

Of course there have been conspiracy theories that claim that China was developing a biological weapon and things got out of control. This, of course has sparked all sorts of rumors, as is the case when global pandemics happen. But the fact remains that Chinese authorities have tracked the virus back to a market in Wuhan where exotic species and wild animals were being sold. It is believed that the virus, which is called “corona” because its shape resembles a crown, originated in a wild snake species and was then passed on to humans.

But of course for beer drinkers around the world the name reminded them of something else.

Credit: TopShelfRecords / Giphy

Yes, particularly for gringos the virus’ name had a particular resonance with the Mexican lager, renowned around the world for its crisp flavor and breezy palate. And also a reminder of many drunken nights or cruel hangovers. 

So, of course, the Internet being the Internet, memes relating the refreshing brew and the scary virus soon popped up everywhere!

Credit: Medium

So according to online chistes this is how the virus actually came about: with a compa having una chelita bien helada. If only this was true… 

Others just begged to be infected…

Credit: Stare Cat

.

… al mal paso darle prisa, they say. 

Others gave the memes a more geopolitical twist!

Credit: Stare Cat

It is no secret that U.S.-China relationships have deteriorated during the Trump administration and people soon got creative to throw political jabs at both sides. We wouldn’t be surprised, however, if some MAGA dudes actually believe something like this could actually be true. 

And of course where there is a Corona there is a lime… or lyme…?

Credit: Imgflip

Get it? Get it? Such a dad joke

The Mexican Internet has produced by far the best coronavirus related memes.

Credit: La Razón de Mexico

Just look at the estilacho on this compa, downing his chela with the aplomb of a true gentleman. 

And being “infected” became the best excuse for a drunken rampage

Credit: La Razón de Mexico

So if you get totally malacopa in a good old-fashioned borrachera, you can always blame the now celebre Corona-virus. 

But here’s the kicker… an increasing number of people actually believe there is a link between Corona beer and coronavirus! Yes, es neta!

Credit: El Imparcial

As Vice reported, Google search trends related to the virus obviously had an increase in the past few days as the disease spreads around the world and governments scramble to prevent populations from getting the disease that affects the upper respiratory tract, sometimes with fatal results. Searches such as “coronavirus symptoms” or “how do I prevent coronavirus” had a huge spike of 1050% in only a week.

However, the search trends also revealed a dark reality: people can be really ignorant when it comes to matters of public and personal health. As VICE reported, “there has also been a spike in searches for ‘corona beer virus,’ because apparently people are under the impression that coronavirus, also known as nCoV, has something to do with Corona brand beer.”

Some people claim that #fakenews doEs not actually cause any harm, but we beg to differ: people are ready and even willing to believe anything, particularly if it is just totally out of any scope of logic or common sense. 

And no, the searches do not originate in Mexico, where the beer is produced.

Credit: Picuki

The searches actually come from countries that are supposedly developed and whose citizens should definitely know better. VICE further reports: “The searches have been prevalent in North America (but not in Mexico, where the beer is produced) and western Europe (we see you, Finland), as well as in Australia, India, Indonesia, Japan, and New Zealand.” Just wow!

And it gets even worse. Far-right conspiracy theorists actually say that the best way to prevent the virus is by drinking bleach, as Daily Beast reports: “the conspiracy purveyors at QAnon are suggesting that the best way to protect yourself from coronavirus is by drinking bleach. In both tweets and videos, QAnon associates have suggested that their followers should purchase and consume a product called Miracle Mineral Solution, Miracle Mineral Supplement, or simply MMS.”

Just what is wrong with people?