Culture

Facebook Forced A Mom-And-Pop Taco Restaurant To Change Its Name Because It Was Too Similar To The Social Media Network

There are countless of taco shops in the United States, which means most try to stand out from each other. Whether it’s a cheesy gimmick or cool name, it comes with the territory of operating a taco restaurant. For Tacobook, a small taco business in Everett, Washington, their name and brand inspiration came from one social media network that you may have heard of, Facebook.

Yes, that Facebook. Everything from the name, it’s blue color, lowercase font and logo bared a striking similarity to the social media giant. But three years after Tacobook opened it’s doors, Facebook finally came knocking and told the mom-and-pop restaurant that is must rebrand or face legal trouble.

Back in April, Tacobook received a legal notice from a Beverly Hills law firm citing the business for “unauthorized use of Facebook intellectual property.”

Credit:@thetakeout/Twitter

Rigoberto Bastida, 40 and his wife, Deisy Ramos, 31, both spent years saving up money to finally open up Tacobook. It was a dream come true and the restaurant quickly became a favorite among locals and college students for its authenticity and great prices. In the three years since it opened, Tacobook grew from five tables to 10.

Archie Catindig is such a huge fan of the tacos that he makes the 25-minute drive from Lake Stevens to Everett every weekend just to get some tacos.

“Oh, man, just the tenderness of the meat,” Catindig told local newspaper The Herald. “Especially the prices. You can’t beat the price and you can’t beat the tacos.”

In April, just as business was doing well, came a letter from a law firm claiming that Bastida had unauthorized use of Facebook’s intellectual property. “Facebook must take steps to protect consumers from confusion and prevent dilution of the Facebook Marks and brand,” the letter read.

At first, he didn’t even think the letter was real and considered it a scam. But when he asked a customer with legal experience to take a look at it, Bastida realized this could mean big trouble.

He quickly responded amidst fears that his business could face severe legal trouble. “I said, ‘I didn’t do this with a bad intention,’” he said he told the law firm. “I never thought you’d be offended by it.”

Bastida says there was never any intent to copy or profit off of the Facebook name, rather he just wanted a store name that customers could say in other languages and could be easily recognized.

“A simple name that everybody can read and remember,” Bastida told The Herald. “I got a lot of reviews and comments. A lot of people take pictures. They take their selfies with the logos.”

Tacobook would have to quickly rebrand itself to dissociate itself from Facebook.

Credit: Tacobook / Facebook

Bastida and Ramos quickly had to change everything about their restaurant. From restaurant sign in front to the menu board inside, he removed everything blue that could be associated with Facebook.

This also meant that Bastida has to dispose of the new restaurant gear that arrived just a week before he received the letter. He said that he had ordered shirts, hats and new menus that included the original Tacobook logo that had the blue-and-red color scheme on it.

“I spent good money doing the remodel. I tried to do it as fast as I could, and my budget let me,” he told The Herald. “I didn’t want to take the chance they’d get mad at me.”

Then came the big task of changing the restaurant’s name. Customers sent him some recommendations like “Taco-holic” and “TacoPolice” but none of them stuck. Nonetheless, with the law firm’s permission, Tacobook was allowed to keep its name if it included a hyphen, which in return, saved Bastida money from having to redo pricey business paperwork.

Today, TACO-BOOK has a new logo and design. Gone are the blue and the thumbs-up that had previously hung up. A neon red and black taco is now what customers see when entering the restaurant.

For Bastida, he’s just happy that the colors are the only thing he had to change. According to customers, the food still tastes great and the service is always five stars.

“I’m glad they let me keep the name,” Bastida said. “A lot of people said, ‘I don’t care what your name is. As long as you’re doing your food, I’ll still be here.”

READ: This Parody Music Video About Tacos Is The Only Music Video That You Should Be Watching Right Now

Man Arrested For DUI After Police Chase With His Pit Bull Driving Down The Freeway

Things That Matter

Man Arrested For DUI After Police Chase With His Pit Bull Driving Down The Freeway

Jennifer C. / Flickr

A man was arrested for a DUI after police chased the man down the freeway while his dog was “driving.” The man, identified as Alberto Tito Alejandro, was arrested after the car he was in crashed. The incident happened in Lakewood, Washington, about 40 minutes south of Seattle.

During a statewide lockdown due to COVID-19, a 51-year-old man led police on a high-speed chase.

The chase down Interstate 5 reached more than 100 miles per hour. The police attempted to pull Alberto Tito Alejandro over after he hit two cars on the freeway without stopping. The man continued to drive down I-5 until police were able to corner the 1996 Buick and bring the high-speed chase to a stop. Police said that several people had called 911 to report the driver driving erratically.

When the police tried to corner the car, they made a shocking discovery.

Police noticed that the pit bull was in the driver’s seat as the dog’s owner was in the passenger seat steering and working the pedals. According to police who were there for the arrest, the man claimed that he was just teaching his dog how to drive. Police described the pit bull as a “very sweet girl.

The discovery is something that even the police did expect.

“I wish I could make this up,” trooper Heather Axtman told CNN. “I’ve been a trooper for almost 12 years and wow, I’ve never heard this excuse. I’ve been in a lot of high speed chases, I’ve stopped a lot of cars, and never have I gotten an excuse that they were teaching their dog how to drive.”

Watch the video of the high-speed chase below.

READ: Couple Livestream High-Speed Chase After Trying To Smuggle Group Of Undocumented Men

Gloria Estefan Will Be Hosting A Latinx Spinoff Of ‘Red Table Talk’ Alongside Her Daughter And Niece, ’La Flaca’

Entertainment

Gloria Estefan Will Be Hosting A Latinx Spinoff Of ‘Red Table Talk’ Alongside Her Daughter And Niece, ’La Flaca’

gloriaestefan / Instagram

Facebook Watch announced just this week, that they will be creating a spin-off of their original series Red Table Talk —except this time it will feature Latinx musical icon Gloria Estefan. The Miami based show which will feature latinx celebs will be titled; Red Table Talk: The Estefans. Here’s everything we know so far. 

Facebook Watch is turning Red Table Talk into a franchise.

With the green light for a second series from Pinkett Smith and Westbrook Studios, señores y señoras, we’re getting a Latinx spinoff. Set in Miami, Red Table Talk: The Estefans, will feature music icon Gloria Estefan, her daughter and rising musician Emily Estefan and her niece and Daytime Emmy Award-winning TV host Lili Estefan. 

We’ll see all three generations of the Estefans talk about things that matter.

Like the original program, the spinoff will feature the three women of different generations discussing social and personal issues with family, celebrity guests and experts. Pinkett Smith and Gloria Estefan will both serve as executive producers.

“I’m incredibly proud of Red Table Talk, and thrilled to build upon this franchise with my family and with Gloria, Emily and Lili.” 

In a Deadline article Jada Pinkett Smith added, “Red Table Talk has created a space to have open, honest and healing conversations around social and topical issues, and what’s most powerful for me is hearing people’s stories and engaging with our fans in such a tangible way on the Facebook Watch platform. I’m excited to see the Estefans put their spin on the franchise and take it to new places.”

The new and fresh version will likely help keep “Red Table Talk,” one of the most popular shows on Facebook Watch.

Red Table Talk is available exclusively on the Facebook platform with new episodes of the talker streaming through 2022. 

Pinket Smith’s show was nominated for a 2019 Daytime Emmy.

Red Table Talk debuted in May 2018 and has aired 50 episodes on Facebook Watch over two seasons. The show has over 7 million followers on Facebook and spawned a main discussion group with over 600,000 members as well as other group forums. “Red Table Talk” promises candid conversations of current social and cultural issues including race, divorce, domestic violence, sex, fitness and parenting.

Facebook did not announce an expected premiere date for “Red Table Talk: The Estefans.” 

In a statement, Gloria Estefan said: “I’m incredibly excited to carry the ‘Red Table Talk’ torch with my family in Miami. Jada and I have spoken about this a lot and feel my daughter, niece and I can tackle issues important to us and our fans with a new and fresh voice.”

Gloria Estefan’s journey to becoming one of the biggest Latin American pop stars began in 1959.

In 1959, Gloria’s family fled Cuba for Miami. She met Emilio Estefan in 1975; the two married in 1978, and shortly after that Emilio’s band, the Miami Latin Boys, changed their name to Miami Sound Machine —the biggest crossover act of the 80s and 90s.

Gloria Estefan has had one of the longest and most successful careers of any contemporary pop star.

And she’s done it in two languages, recording numerous Spanish-language albums, such as Mi Tierra (1993), Abriendo Puertas (1995) and Alma Caribeña (2000)all of which won Grammys for Best Tropical Latin Album. In 2015, President Barack Obama presented Gloria and Emilio with the Presidential Medal of Freedom, and in 2017, it was announced that Gloria is one of the recipients of the prestigious Kennedy Center Honors

We can’t wait to see what the Estefans bring to the (red) table.

Not to disregard the Pinket Smith efforts because they brought much needed discussions to the public with the creation of this show. The original Red Table Talk discussed race, relationships, culture, mental health and more —but we’re excited for the Estefans to discuss issues that affect the Latinx community specifically.

Facebook Watch knows that by giving the show a different angle, they can target another demographic group —and the Latinx community is on board with the representation. 

“We’ve been fortunate enough to be in business with such wonderful partners and are thrilled to expand the Red Table Talk franchise with Jada Pinkett Smith, the Estefans and Westbrook Studios,” said Mina Lefevre, head of development & programming for Facebook Watch. “Red Table Talk is a shining example of how content, community and conversation come together on Facebook Watch. We’re proud to keep this conversation going around topics our fans care about.”