Culture

Elon Musk Wanted To Call His Tequila Brand ‘Teslaquila’ But Mexico Said No

Tesla Tequila is real? That’s the question many people are asking themselves after the recent announcement that the elixir was indeed available to buy on the company’s website.

Many assumed it was all a publicity stunt or a Twitter joke by the eccentric Tesla founder…looks like we are all wrong. Turns out we probably shouldn’t of doubted him. He’s already gotten people to buy flamethrowers, short shorts and surfboards. Guess it was only natural that the billionaire’s next move would be tequila.

Only one problem: tequila is a well protected and regulated beverage that’s overseen by Mexican officials. So although he’s released his so-called Tesla Tequila, he didn’t get to call it what he had wanted to, thanks to Mexican regulators.

Mexican officials told Elon Musk no to his ‘Teslaquila’ brand.

It was more than two years ago that Elon Musk referenced the “Teslaquilla” (yes, with two Las) idea. It came in the form of an April Fool’s Day joke, with Musk writing, “Elon was found passed out against a Tesla Model 3, surrounded by ‘Teslaquilla’ bottles, the tracks of dried tears still visible on his cheeks.”

But thanks to Mexican regulators, Musk has had to change his approach. Although he launched his tequila brand over in November, he didn’t get to call it what he had hoped to call it.

Thanks to strict controls on naming and production of tequila, Musk’s tequila brand is now called Tesla Tequila. Mexico’s Tequila Regulatory Council rejected the name for being too confusing for a brand name, since it’s close to the word “tequila.” 

The word “tequila” is a designation of origin; it means the rights of using this word belong only to the tequila agribusiness. That also means no one can register the word as their property. Musk’s team challenged this, saying “Teslaquila” was a natural variant from Tesla and the suffix “-quila.” On January 16th, the final ruling came down: the Mexican Institute of Industrial Property declared it could not register the brand.

Although Musk couldn’t launch ‘teslaquila’, he’s moved fast on Tesla Tequila.

Despite the naming setback, Musk has been hard at work at getting his tequila brand off the ground. And just last month, products started to ship.

Tesla Tequila comes in a lightning bolt-shaped bottle and, according to the label, is an “exclusive, premium 100% de agave tequila añejo aged in French oak barrels” produced by Nosotros Tequila.

The liquor boasts “a dry fruit and light vanilla nose with a balanced cinnamon pepper finish” and a Tesla-branded stand to hold the angular glass container upright. Despite limiting orders to two bottles per customer and only shipping to certain U.S. states, the car-brand tequila still sold out within a matter of hours. And it’s going for $250 a pop.

And in case you’re wondering, Mexico ain’t mad about it. “Today the tequila industry has someone as important as Elon Musk representing it,” the CRT said in a statement. “This is, without a doubt, a benefit to all the tequila producers because he is giving his image as an important businessman and he is showing he wants to comply with the rules of this industry. We welcome Elon Musk and the Tesla tequila brand.”

People are already receiving their shipments and posting to social media.

People who ordered the tequila are beginning to receive their shipments, and some are sharing photos on social media.

“It’s finally here and it’s so sexy!” wrote one Twitter user.

This isn’t the first time that Tesla’s owner has raised eyebrows for strange business ventures.

From flamethrowers to surf boards and now tequila, Musk has launched all types of products, apart from his iconic Tesla vehicles.

Earlier this year, the company took to selling mini red gym shorts on its website, in a playful hit back at investors who had “shorted” Tesla, or bet that its stock would drop. Each pair was priced at $69.420.

Musk also made headlines this week by revealing how close the automaker was from bankruptcy at one point. In response to a question on Twitter, he said that Tesla was only “about a month” away from collapse when it was working to ramp up production for its popular Model 3 sedan from mid-2017 to mid-2019.

However, what ever he’s doing seems to be working for the company since none of those struggles are reflected in its stock price. Tesla shares have been on a tear this year, shooting up more than 420%.

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Mexico Wins International Award For $100 Peso Note Featuring 17th-Century Nun Sor Juana

Culture

Mexico Wins International Award For $100 Peso Note Featuring 17th-Century Nun Sor Juana

Bank of Mexico

Over the last few years, Mexico has been updated its currency to make it more secure from counterfeiters and to highlight the country’s diverse history. One of the country’s newest bills is a $100 peso note featuring a 17th-Century female historical figure and it’s winning major international awards for its design and history.

Mexico’s $100-peso bill has been named banknote of the year for 2020 by the International Bank Note Society (IBNS). As printer and issuer of the note, the Bank of México beat 24 other nominees to the award, and the Sor Juana bill led the way from the start of the voting process.

The note features national heroine Sor Juana Inés de la Cruz, with the monarch butterfly biosphere reserve on its reverse.

In its announcement the IBNS wrote: “Mexico’s award-winning entry may provide a template as other countries reconsider how they design and promote new banknotes.  The successful design in eye-pleasing red combines Hispanic architecture, a famous female Hispanic literary figure and a tribute to the world’s fragile ecosystem.”

Past bank note of the year recipients include Aruba, Canada, Uganda, the Faroe Islands, two time winner Switzerland and three time winner Kazakhstan, among others.

So who was Sor Juana and why was she important to Mexico?

Born in 1651, Sor Juana was a self-educated nun and intellectual renowned for her poetry, writing and political activism, who criticized the misogyny of colonial Mexico.

Beginning her studies at a young age, Sor Juana was fluent in Latin and also wrote in Nahuatl, and became known for her philosophy in her teens. Sor Juana educated herself in her own library, which was mostly inherited from her grandfather. After joining a nunnery in 1667, Sor Juana began writing poetry and prose dealing with such topics as love, feminism, and religion.

Mexico was up against 24 other countries in the nomination process.

In second place was Kate Cranston who appears on the Bank of Scotland’s 20 pound note. The businesswoman appears on the obverse and she is recognized for being the owner of the famous tea rooms inaugurated in 1903 and that today are a tourist attraction.

In third place there was a triple tie between the 20 pound note of the Ulster Bank of Northern Ireland whose design features flora and buskers. The one from the Bahamas of 5 dollars with the image of the junkanoo dancer, and the one of 50 dollars from Fiji.

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Protesters In Mexico Take To Streets To Demand Justice For Dog Brutally Killed By Man With An Axe

Things That Matter

Protesters In Mexico Take To Streets To Demand Justice For Dog Brutally Killed By Man With An Axe

Ivan Alvarez / Getty Images

Residents of one Mexican city have taken to the streets to demand justice for a local stray dog who was brutally killed in an axe attack last month. Video of the incident was uploaded to social media and quickly went viral, leading to large protests in the Sinaloan city of Los Mochis.

Hundreds marched in Los Mochis to seek justice for a dog killed by man with an axe.

Hundreds took to the streets in Los Mochis, Sinaloa to demand justice for Rodolfo, a mixed breed dog killed with an axe on March 21. They showed banners that read “Justice for Rodolfo & for all who have no voice,” “We won’t stop until we have justice,” and “Justice for Rodolfo,” among others.

Despite the COVID-19 regulations, the participants in this new march, children, women and men, calmly marched through the center of the city of Los Mochis to make it clear that they are against animal cruelty and demanded justice for Rodolfo, who was a local stray dog. The demonstration gained traction after a video of the attack on Rodolfo, also known by Heart, Pirate and Shorty, was uploaded onto social media.

The predominantly young crowd marched to the state prosecutor’s office where environmental activist Arturo Islas Allende delivered a criminal complaint. Many brought their pets to the march and carried placards demanding the killer be sentenced to prison. One placard read: “Justice for Rodolfo and for all those that don’t have a voice.”

The suspected attacker, José “M,” a student at a Sinaloa university, has already delivered a preparatory statement to officials. Islas Allende questioned the morality of the killer. “We don’t want a psychopath like him as our neighbor,” he said.

The suspect’s girlfriend claimed that he killed the dog to protect her.

The girlfriend of the alleged attacker took to social media in his defense, saying the dog had attacked her days earlier and injured her face and hands.

On her Facebook account she claimed that medical treatments for her injuries had cost 8,000 pesos (US $400) and uploaded photographs of the injuries caused by the dog’s bites.

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