Culture

Pantene Wants Youth That Are Trans And Gender Non-Conforming To Go Home This Christmas And Celebrate Their True Selves

A third of Americans travel home for the holidays —and for many, those visits are tense, uncomfortable and downright unbearable. 44 percent of people in the LGBTQ+ community find these family reunions unsettling, dangerous, some even impossible. You’ll want to have tissues close by for this: Pantene just won the holiday ad game with this loving representation of what trans joy can look like.

Pantene just released a Christmas campaign featuring trans people and their Christmas experience. 

A new video series from Pantene tells the stories of four members of the Trans Chorus of Los Angeles heading home to their families —biological and chosen— for Christmas. The heartwarming campaign explains how each year, over 130 million Americans travel home for the holidays, but for people in the Trans community, it may not be as simple as that. 

Hair is such an important part of a person’s identity, and Pantene knows it. 

Hair styling is so tied up in gender norms, identity and self-representation that for a hair care brand to focus on trans and gender people is a huge step in the right direction. 

44 percent of LGBTQ+ people feel they can’t go home as their true selves. 

Pantene and GLAAD —the American non-governmental media monitoring organization founded by LGBT people in the media— teamed up on this special commercial series to tell the stories of actual trans and gender non-conforming people. The commercial features the Trans Chorus of Los Angeles singing “I’ll Be Home for Christmas,” and shows us several members of the choir preparing to do just that. 

The series of five videos are optimistic even as they acknowledge that going home isn’t something that all LGBTQ people feel optimistic about. 

The commercial features the Trans Chorus of Los Angeles singing “I’ll Be Home for Christmas,” and shows us several members of the choir preparing to do just that. Subsequent videos feature Crystal S. of Woodbridge, Va.,  Steven H. of Torrance, Calif., and Miliana S. of Haines City, Fla. all heading home for the holidays.

“I love you Crystal, my granddaughter.”

“The holiday season has drastically transformed for me since coming out as trans,” one woman, Crystal, tells us. She talks about how her family needed some time to learn how to accept her and appreciate her for who she is, but says they have started coming around recently. Her relationship with her mother was once fraught, but now even her grandmother has immortalized her new identity for posterity in the form of a quilt.

Miliana’s father said he would never accept her, now he calls her “my babygirl.”

“Whenever, wherever, however you come home. Coming home should be #BeautifuLGBTQ,” the ad reads.

MJ survived rejection and homelessness to find a new family that they can be their true self with.

“The importance of finding chosen family, I think is key in the trans community,” they say. “For youth going home who are trans and gender nonconforming, let the holidays be a time that they can remember you as your authentic self. Let it be a celebration like it is.”

Steven is bringing his boyfriend home to his family for the first time. 

The rest of the Trans Chorus joins the four to sing “I’ll Be Home for Christmas” in an anthem spot made in partnership with GLAAD. Pantene’s collaboration with GLAAD for this campaign also includes a pledge to donate $100,000 to Family Equality, a group dedicated to making sure LGBTQ people have the same opportunities and parental rights as heterosexual couples.

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Pedro Pascal Supports His Sister, Lux, As She Publicly Comes Out As Trans: ‘Mi Hermana, Mi Corazón’

Fierce

Pedro Pascal Supports His Sister, Lux, As She Publicly Comes Out As Trans: ‘Mi Hermana, Mi Corazón’

Credit: Getty Images; pascalispunk/Instagram

We always knew there was a reason that Pedro Pascal was one of the internet’s favorite boyfriends. He has always radiated an energy of warmth and kindness–turns out he also walks the walk.

On Tuesday, Pedro Pascal took to Instagram to support his sister, Lux Pascal, who recently came out as a trans woman.

On his Instagram page, Pascal shared a picture of his sister on the cover of Spanish-language Chilean magazine, Ya. The caption read: “Mi hermana, mi corazón, nuestra Lux.”

In an interview with Ya magazine, Lux Pascal opened up about how supportive Pedro has been of her transition.

Lux explained that Pedro “has been an important part of [my transition].” Lux, who is currently studying acting at Juilliard, says that Pedro was able to be a “guide” to her because of his artistic spirit.

“He’s also an artist and has served as a guide for me,” she said. “He was one of the first people to gift me the tools that started shaping my identity.”

But her brother wasn’t the only one that was very accepting of her decision to transition. Lux explained that her transition has been “been something that’s very natural for everyone” in her family.

And like many folks who are gender non-conforming, her family seemed to have known ahead of time. “It’s almost something that they expected to happen,” she said.

Lux revealed to Ya that, for a number of years, she identified as non-binary. But she eventually realized that she actually identifies as a woman.

“Moving through the world as a woman is much more simple for me, but I still advocate for nonbinary identities to have a space in society,” she explained. While she says that existing as a woman was the right decision for her, she still “advocates for nonbinary identities to have a space in society.”

Lux is also passionate about LGBTQ activism, saying that the world needs trans activists who are good, smart, informed, and who can be strong voices against transphobia, homophobia and racism.”

When asked if she feels discomfort at seeing images of herself before her transition, Lux said, “I don’t feel anxiety when I see old photos of mine. The same happens to me with theater: I see someone who was doing what they liked.”

As for her new name (she was previously known by the name “Lucas”), Lux said she didn’t want to lose the meaning of her old name, which meant “he who brings the light.”

She looked to one of her favorite movies for inspiration. “One of the characters in Sofia Coppola’s ‘Virgin Suicides’ was named ‘Lux’ which is light in Latin,” she said. “I was pleased with my childhood memory and that my previous name had signified something I was looking for myself.”

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These Were The Best And Worst Commercials From This Year’s Super Bowl

Entertainment

These Were The Best And Worst Commercials From This Year’s Super Bowl

Yesterday marked the 55th Super Bowl – a match between the Kansas City Chiefs and Tampa Bay Buccaneers. But you’d be forgiven for not knowing that since so many people only turn in for the half time show or the inventive, hilarious, and occasionally bizarre TV commercials.

Thanks to what many pundits are calling a pretty boring football game and a mediocre half time performance, the commercials really seem to be the highlight of this year’s big game. So let’s take a look at some of the best and some of the worst from Super Bowl LV.

Best: Amazon Alexa

PEOPLE’s reigning Sexiest Man Alive Michael B. Jordan stars in the 60-second spot for Amazon, in which he voices — and embodies — Alexa. An executive imagines what it would be like to request favors from the virtual assistant — like adding things to her grocery list, reading her a sexy audiobook in the bathtub, or dimming the lights — if it took the shape of Jordan. The answer? Delightfully distracting.

Worst: NFL “Inspire Change”

The ad itself is inspiring, featuring quotes from former San Diego Chargers running back LaDainian Tomlinson’s Hall of Fame speech, played over images of civil rights protests and a graphic noting that the NFL is giving $250 million to fight systemic racism. But the league still hasn’t apologized or publicly made amends with Colin Kaepernick, the onetime San Francisco 49ers quarterback whose kneeling during the National Anthem starting in 2016 to call attention to police brutality ignited a huge controversy.

Best: Cheetos

That ’70s Show costars and real-life married couple Mila Kunis and Ashton Kutcher reunited on screen for Cheetos. In the Crunch Pop Mix spot, the Black Swan actress refuses to admit that she’s been snacking on Kutcher’s Cheetos, and a number of hilarious encounters ensue, complete with a Shaggy cameo and mini “Wasn’t Me” performance.

Worst: Squarespace “5-9”

OK…I love Dolly Parton. But this commercial just didn’t hit the mark. Dolly and Squarespace retooled her upbeat hit about surviving the workday, “9-to-5,” into a chirpy take on the depressing reality of modern workplaces. It’s a trippy tribute to those who use the website-building company Squarespace to promote the side business they really care about when the clock strikes 5 p.m. on their soul-crushing day job.

Best: Uber Eats

For an Uber Eats spot, Mike Myers and Dana Carvey reprised their roles as Wayne and Garth, respectively, from Wayne’s World, the 1992 comedy film based on a Saturday Night Live sketchAnd it wouldn’t be 2021 without a Cardi B cameo.

Worst: Robin Hood Trading App

Yup, the stock trading app that helped fuel the takedown of Wall Street hedge funds over investments in GameStop has a curiously timed Super Bowl ad encouraging average folks to get into the stock market. But Robinhood is also under fire for blocking those average folks from making many of those trades.

Best: State Farm with Drake

“Stand-ins don’t have lines,” Drake is asked to understand in this ad. Why is it so funny to see him in a signature red State Farm polo?

Best: Logitech

Nothing will ever beat Lil Nas X’s “Cool Ranch” commercial from last year, but this Logitech ad—in which he wears a truly smashing pink pajama set—is a close second.

Best: Budweiser Covid-19 Donation

Okay, it isn’t technically a traditional ad, but it’s powerful nonetheless; this year, Budweiser decided to sit out the Super Bowl ad race altogether, and instead donated the money that the company would have spent to COVID-19 vaccination awareness. Coke and Pepsi did the same, and we’re better off for it.

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