Here’s Why Chicano-Con Is Attracting Big Names Like Guillermo Del Toro

GMONIK / David Favela

Comic-Con is known to bring in more than 150,000 superfans to San Diego every year for five days of geeking out. However, when a group of Chicanos saw a lack of representation at Comic-Con, they decided to start their own con.

While you’ll likely see a Chewbacca or Sansa Stark waiting in line for the bathroom at Comic-Con, one thing you will have a hard time finding are Latinos.

CREDIT: Brothers Bear Podcast

Comic-Con, which began back in 1970 as a small meet up between fans and artists, now features hundreds of panels with major stars, industry insiders, artists and writers.

Over the years, people have called out Comic-Con and its organizers for the lack of Latino representation on panels. For example, this year, there are only a small handful of panels that feature or focus on Latinos in the industry, such as panels on Chicano Comics and a Univision panel which focuses on creating animated series. And it’s not like Latinos aren’t attending Comic-Con or in the industry. They come in droves, rocking their Han Cholo, Princess Loca and Artudito costumes as seen above.

That’s why Chicano-Con, a three-day convention that focuses on bringing Latino comic fans and artists together, was created.


At Chicano-Con you’ll find comic books, art, costumes and – because this is a gathering made by and for Latinos – tacos, live music, superhero piñata breaking, and of course, Latino artists. The event, which started in 2015, takes place July 21-23 at Border X Brewing in Barrio Logan, a historically Chicano community in San Diego that’s just two miles east of where the madness of Comic-Con takes place.

“Comics and the popular arts are important to the Latino community and can play a role in children’s lives, just like they changed mine,” says event co-creator David Favela, who learned to speak English by reading comic books. “While Comic-Con is an incredible event, there really isn’t one place for all the Latino/Chicano artists to connect and inspire each other. We try to do that, and we try to support these artists in their journey into the popular arts.”

Chicano-Con isn’t a dingy event. Big players come out to play, like legendary director, Guillermo del Toro.

CREDIT: CREDIT: David Favela

Cartoonist and writer Lalo Alcaraz, who wrote for the Fox animated series “Bordertown,” helps organize, does a meet-and-greet and participates in Chicano-Con’s panel every year.

“I’ve been going to Comic-Con for 10-15 years and started noticing there was more and more Latino comic fans and people from across the border,” says Alcaraz, who is on the Chicano Comics panel at Comic-Con as well. “Now we need the comics industry, Comic-Con and the ensuing exhibits and panels to reflect that. We need more diversity. It’s inching along, but we need more.”

Chicano-Con isn’t the only comic book convention Latinos are creating for themselves.

The first ever Texas Latino Comic Con is coming to Dallas on July 29 and the East L.A. Comic Con just happened in Los Angeles in May.

Latino-centric comic conventions are important because it gives Latino artists a space to be supported, especially because, as Favela puts it, “Latino parents influence their kids to work at real jobs, to do something respectable.”

“My respects to any Latino who has flourished in a community that did not support their art or work,” he adds. “It’s not easy trying to be an artist in most barrios.”

Plus, Latino comic fans have a place to celebrate their geekiness and their culture. Even as Comic-Con does better to represent Latinos, Chicano-Con will continue to bring the Latino perspective.

READ: Comic Con Comes to East L.A.

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Here Are Some Of The Latino Cosplayers Who Were Strutting Their Way Through Comic-Con This Year


Here Are Some Of The Latino Cosplayers Who Were Strutting Their Way Through Comic-Con This Year

Last weekend San Diego was filled with cosplayers from all over the world for Comic-Con, an annual comics and pop culture convention, and they stood out in so many ways. So in case you didn’t get a chance to see the unique and badass cosplayers in person, here are a few of the ones we just couldn’t ignore.

The cosplay this year was everything from  scary, to adorable and absolutely stunning. If you didn’t get a chance to see these costumes in person, here they are captured in photos, starting with our one and only Super Abuela! ??

Thor’s hammer has nothing on Abuela’s chancla.

But our Super Abuela wasn’t the only super hero at Comic-Con. She also ran into the badass and beautiful Mexican Wonder Woman.


Beautiful way to incorporate her culture and identity into this cosplay. ✨

As for some of the dynamic duos who strutted their way through Comic-Con, here are detectives Dick Tracy and Carmen Sandiego.

No one rocks the trench coat better than these two.

Just like with any other profession, detectives also need a break once in a while, and this is how Carmen Sandiego took her break at Comic-Con:

Ayyyyye get it Carmen! ??

Another cosplay combo you couldn’t miss was the classic and spooky Beetlejuice and Lydia Deetz.

That Beetlejuice body shimmy is on point.

Cosplay is also a bonding activity for mother and daughter, Norma Ruiz and Lissa, who arrived at Comic-Con as Ursula and Ariel from ‘The Little Mermaid.’

Absolutely love that this is how this mom and daughter bond. Just as Norma Ruiz’s profile says, “I’m a woman who loves to design costumes and do cosplay with my daughter.” ?

But in case Ursula wasn’t scary looking enough for you, here’s cosplayer Carlos Velarde dressed as The Joker from the 1989 ‘Batman’ movie.

The details of this costume are everything!!

And this isn’t the first time Carlos Velarde shows up to Comic Con as The Joker…

And he stays in character the whole time!

Another fictional character Velarde took on at Comic-Con this year was Baxter Stockman from ‘Teenage Mutant Ninja Turtles.’

It’s so dope that he cosplayed as Baxter Stockman, and not as one of the main ninja turtles.

But the absolute best part about Comic-Con was seeing people of all ages participating in cosplay, such as this little guy dressed as Tiny Rick from the animated series ‘Rick and Morty.’



And here’s this young girl dressed as Lisa from ‘The Simpsons,’ accompanied by her aunties, Patty and Selma.

Who were your favorite cosplayers from this year? Let us know and show us their rad costumes!

WATCH: Tessa Thompson Is A Full-On Goddess In The ‘Thor: Ragnarok’ Trailer Released At Comic-Con

What was your favorite Cosplay this year? Let us know and hit the share button below!