A New Ben & Jerry’s Flavor Takes A Direct Bite At Republicans And Our Government’s Messy Criminal Justice System
There’s no doubt that the United States criminal justice system is broken. It’s proven to be racist and geared towards punishing rather than reforming. Brown and Black communities more than any other are often victims of this biased institution. Unfair sentencing and the school to prison industrial system keep mariginalized communities at the prison system’s mercy. To put it simply, the criminal justice system needs to be reformed. With this in mind, multiple organizations dedicate themselves to fixing this broken system.
However, the newest company to get involved with criminal justice reform is better known for their tasty treats.
Recently, ice cream giants Ben & Jerry’s announced their newest flavor and it’s inspired by this much-needed call for reform.
Named “Justice ReMix’d,” the new ice cream is being touted by the company as “a sweet swirl of justice under the lid.” The new flavor features cinnamon and chocolate ice cream with gobs of cinnamon bun dough and spicy fudge brownies in the mix. According to Ben & Jerry’s, the new flavor was created as part of an effort to support social change.
“Our approach to creating social change is to raise up the work non-profits are doing on the ground,” shared Ben & Jerry’s Co-Founder Ben Cohen. “We bring every resource we have to support them—our business voice, our connection with fans, our Scoop Shop community and of course, ice cream.”
Proceeds will go to the Advancement Project National Office, a national, multi-racial civil rights organization working to end systemic racism. The organization also works towards accessible education, immigrant justice, and voting rights.
The new, limited batch flavor was unveiled at a launch party in Washington, DC.
Founders Ben Cohen and Jerry Greenfield were there for the unveiling party as were members of Advancement Project National Office and criminal justice activists. Judith Browne Dianis, executive director of Advancement Project, also attended the DC party,
“We work with communities across the country that are trying to change the systems of oppression,” Dianis shared at the new flavor’s unveiling. “We need a remix.”
This isn’t the first time Ben & Jerry’s has used their ice cream to bring light to an important cause.
Over its long history, the ice cream company has launched other flavors with important activist agendas. 2015’s “Save Our Swirled” was released to bring awareness to the threat of climate change. During the same year, Ben & Jerry’s launched its “I Dough, I Dough” to support the Human Rights Campaign and marriage equality.
In 2016, the company released “Empower Mint” to commemorate the anniversary of the historic Brown vs. Board of Education ruling. “Home Sweet Honeycomb” was launched in 2017 to support the International Rescue Committee to help refugees relocating to Europe. That same year, “One Sweet World” was released to honor the 50th anniversary of Dr. Martin Luther King, Jr.’s Poor People’s Campaign.
Fans of Ben & Jerry’s were supportive of the ice cream company’s attempt to take on this important social issue.
We love a company that prioritizes the social issues that impact our lives. Not many companies prioritize disenfranchised people over their bottom line. When a company supports those impacted by the unfairness of the social and criminal justice systems, we have to take notice. Plus, this ice cream just looks really yummy.
The new flavor is available now at local stores and scoop shops or you can search here for availability near you.