culture

Adorn Your Very Own #WCW With These BFF-Worthy Goodies

mitú

It’s National Women’s History Month and we all know that your comadres, WCW, whatever you call them are busy making history in their own ways. Every paycheck, every concha enjoyed, every red lip deserves a round of applause. Latinas have gone unnoticed in recorded history far too long, and we’re speaking up louder than our mamis would like.

If your celebration of Women’s History Month looks like gifting the poderosa in your life with an empowering reminder of the impact they make on their world, check out this perfect gifts for all of your comadres.

Mija T-Shirt | $24.99

CREDIT: @fiercebymitu / Instagram

We’re all mijas to the most bad-ass mamis in town. Say it proud and make your friend’s mami cry.

Chismosas 4 Life Pin Pack | $14.99

CREDIT: @fiercebymitu / Instagram

Mujeres who share chisme together stay together. Let your No. 1 comadre know your chismosas hearts are forever connected with this Chismosas 4 Life pin set.

Desmadrosa Fleece Raglan Sweatshirt | $39.99

CREDIT: @fiercebymitu / Instagram

FIERCE coming at you with our new “Magical Mujeres” collection in super soft fleece. Reclaim the insults your girl’s tia threw at her. She’s not noisy, she’s desmadrosa and proud.

Conchas Sweatshirt | $39.99

CREDIT: @fiercebymitu / Instagram

Give your BFF one of our all time best selling items for a light-hearted celebration of all Mexican made conchas. 🍪🌸

Self Conchas | $34.99

CREDIT: @fiercebymitu / Instagram

The tatas sweatshirt too racy for your girl? Remind her to flaunt what she’s got and be a little less self-conchas instead. 🐚

She Se Puede Tee | $24.99

CREDIT: @fiercebymitu / Instagram

Ayyy, cada día, remind your girl that she se puede. Sometimes suiting up means wearing a 100 percent pre-shrunk jersey knit and slaying the day in comfort.

… Y El Novio? Tee | $24.99

CREDIT: @fiercebymitu / Instagram

Remind ya girl that she’s her mother’s daughter. The power of the chancla is within her and the power to shut that tía down can be written all over her conchas.

I’m Not Boujee I’m Fresa | $24.99

CREDIT: @fiercebymitu / Instagram

When we were kids, this was the biggest insult an adult could throw at you, but hoy en día, we glorify in that fresa life. You know which friend needs this.

Chillona T Shirt | $24.99

CREDIT: @fiercebymitu / Instagram

Our new collection is made of 100 percent combed and ring-spun cotton and guaranteed to make your favorite poderosa laugh. They used to use this to shut us down, pero nunca jamás.

Soy Revolución Fleece Raglan Sweatshirt | $39.99

CREDIT: @fiercebymitu / Instagram

Yes, she is. We’re all the revolución, so make that bruja in your life feel that in a deliciously mischievous fleece.

Poderosa Sweatshirt | $39.99

CREDIT: @fiercebymitu / Instagram

We kept the hype for your favorite poderosa pin by turning it into the modern-day cape. She’s your superhero, right?

FIERCE Mugs | $14.99

CREDIT: @fiercebymitu / Instagram

You love the energy your girl gives you and you know it’s all thanks to Cafeé Bustelo. Fuel that fire and check out our fierce, poderosa mug collection.

Arreglada AF T Shirt | $24.99

CREDIT: @fiercebymitu / Instagram

Note: this t shirt can be worn with or without makeup. Own it. ; )

Y Soy Rebelde T Shirt | $24.99

CREDIT: @fiercebymitu / Instagram

Did your girl just move out of that malo’s casa? Did she just quit her job for her dream? Is she owning her life in a new way and you ship it like never before? Remind her she’s on the right path–hers.

Mamá Didn’t Raise No Mensa T Shirt | $24.99

CREDIT: @fiercebymitu / Instagram

No matter what your mejor amiga has going on right now, she has good roots. Help her tap into her ancestral powers.

Queer Latinx Pride | $24.99

CREDIT: @fiercebymitu / Instagram

You’re hella proud of your mejor amigx and want to show it with mitú’s Latinx Pride shirt. Plus, 100% of earnings are donated to TransLatina and non-profit FIERCE.

Sweeter Than Pan Dulce Tank Top | $24.99

CREDIT: @fiercebymitu / Instagram

All you have is warm and fuzzies for the woman that inspires you on the daily. Pair this with pan dulce and wait for the tears to roll down her angel face.

Judges You In Spanish Dad Hat | $24.99

CREDIT: @fiercebymitu / Instagram

You already know who deserves this dad hat. Don’t forget to check out our pin collection to elevate this look.

The Future Is Female Purple Tee | $24.99

CREDIT: @fiercebymitu / Instagram

She comes in purple, white and black, and whichever color you choose, your favorite bruja will love. The crystal ball has spoken.

Mujer Fearless At Heart Black Tee | $24.99

CREDIT: @fiercebymitu / Instagram

Our hearts are fierce and our will to smash the patriarchy is fiercer. Follow @fiercebymitu on Instagram for more fashion inspo and a feed to fuel your poderosa power. Te amos.

From Popup To Retail Store, These Two Business Partners Have Created A Space For Latino Brands

culture

From Popup To Retail Store, These Two Business Partners Have Created A Space For Latino Brands

Javier Rojas

When Luis Octavio, 36, and Gladys Vasquez, 40, met in 2016 they thought of a crazy idea. Both were struggling vendors trying to make a name for themselves but could never find the right event to get their names out there. Octavio sold his line of embroidered hats and balloons, while Vasquez had her graphic design brand.

“When Luis asked me if there was an event solely dedicated to Latino vendors I said ‘No’ and then an idea dawned on us,” Vasquez said. “We asked ourselves, ‘Why isn’t there an event or space catered just for Latino vendors?.”

That crazy idea became a reality this month as both Octavio and Vaquez opened up Molcajete Dominguero Tienda, a retail space in Boyle Heights solely dedicated for Latino vendors to sell their products.

They wanted to create a space for Latino brands to promote and elevate themselves.

Photo by Javier Rojas

Octavio had a marketing background and Vasquez had some experience with accounting, so together they knew they could make this a reality. With
only $50 invested from each of them, Molcajete Dominguero Tienda started as a monthly pop-up event on Sundays in 2017. They would host vendors that would sell everything from Latino-inspired jewelry to concha themed pillows.

But everything didn’t start off so smoothly. Initially there was skepticism from vendors about how all this would work. Many didn’t know what to think of their idea of an all-Latino popup event and if their products would even sell.

“We reached out to probably 100 vendors and only 35 responded,” Vasquez said recalling their first popup at Self Help Graphics in Boyle Heights. “We didn’t really know what we were doing and didn’t know if a single person was gonna walk through that door.”

Those fears quickly left as they saw a forming line of about 30 people. By the end, they had well over 450 people attend their first popup event. “We couldn’t believe it and it was in that moment our hard work, in a way, felt validated,” Vasquez said.

Things only went up from there. Octavio and Vasquez began hosting monthly popups across Los Angeles and even in San Francisco. Their brand quickly grew on Instagram and realized they needed a permanent space for their business.

In just two years, they became the largest Latino popup in the country and now have a retail space dedicated to Latino brands.

Photo by Javier Rojas

The vision that Vasquez and Octavio had in 2016 has become a reality. From Selena pillows to Frida Kahlo fanny-packs, Molcajete Dominguero Tienda gives Latino vendors a space to showcase their brands. The name, Molcajete Dominguero, is a play on words from the traditional Mexican stone tool used to grind various food products. It is also a representation of the various vendors they bring together on Sundays at their popups.

Their current database has over 400 vendors from LA to San Francisco that either have their products sold at the store or at popups. Vendors typically pay $150 to have a space at a popup event and get promoted on their Instagram page.

“We feel like this is important to so many people that feel like they don’t see themselves when they go into big retailers,” Octavio said. “We want people to come in here and feel at home. Whether it’s the colorful wall murals, the fresh smell of Fabuloso or the familiar sound of Spanish music playing, we’re trying to create something special.”

Having the store in Boyle Heights is no coincidence. The largely Latino working class community has welcomed and embraced their business.

Photo by Javier Rojas

The location of the store in Boyle Heights has great meaning. Vasquez grew up in East LA and Octavio in Santa Ana, so both know the importance of having a business in a predominant Latino neighborhood. They say that many community members have welcomed them and have been getting regulars at the store already.

“This business is needed especially in a place like Boyle Heights where identity is important,” Octavio said. “These brands need a home and we feel like they found one here in East LA.”

Their grand opening this month was an indicator of their success as
well over 500 people showed up. Octavio said there was a line around the block and people waited almost two hours in the rain just to get in.

A local community artist has already left their mark at the store
with a mural of Mexican singer Maria Felix. There is already future plans to have two more artists paint murals outside the store. Octavio also hopes to host various workshops that will benefit the youth in the area as well. Earlier this year they hosted a Pinata making workshop and a Loteria night for the community.

“We need these spaces like this so we could feel apart of something. Tell me where you can find a pinata or a serape wall,” Octavio said. “People here in Boyle Heights now can go to a place where they can find Salvadorian, Puerto Rican or Mexican goods all in one.”

Having a brick and mortar store is just the first step of many to come.

Photo by Javier Rojas

The store has been a dream come true for Octavio and Vasquez that they say happened by just taking a risk on what they envisioned three years ago.

“Look we’re not the first to have a pop-up or a Latino-inspired one, however we are the first to think of this on a larger scale,” Octavio said. “The inspiration has always been to elevate our comunidad.”

The business partners say this is just the next step in what they envisioned for Molcajete Dominguero Tienda. They will soon be taking their popup to Chicago this year and hope to get some vendors hop on board from the East Coast. There has even been plans to have an online business with some vendor products but for now the store is their main focus.

Vasquez says the most humbling part about this entire journey has been building a relationship with vendors. “Getting to know about the people behind the brand and hearing their story makes this all worth it because we know how much this platform means to them as much as it does to us.”

It’s because of this sentiment that the store recently changed their tagline from “Where vendors grind together” to “Where brands grind together”. Octavio says this is more than just about one person, it’s about uplifting a community of people and seeing them all rise together.

“We’re not calling them vendors anymore. They’re brands and we’re trying to elevate them,” Octavio said. “Big box retailers we no longer need your space because we’re now creating our own.”

Molcajete Dominguero Tienda is located in 2195 Whittier Blvd. in Boyle Heights. 

READ: Patty Delgado Is Changing The World Of Latino Fashion With Her Own Store Hija De Tu Madre

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