Sometimes companies need to spice things up in order to get buzz going for their products. It seems Starburst and Skittles took that advice and literally made spicy versions of their famous treats. The spicy treats were announced today by several food and snack outlets like the Today Show’s food related Twitter account @TODAYFood.
Starburst and Skittles, both of which are candy brands of the Wrigley company under Mars Inc., revealed that they would be releasing “sweet heat” versions of their world famous snacks.
Sweet and spicy do often go together, think Mango con chile.. but in candy form? Hmm… interesting. 🤔
Sports Illustrated tweeted about the spicy treats for some reason, and that’s when the hilarious reactions started.
“Wtf is this” tweeted @maxeiumus who was obviously confused about probably 1. Why was Sports Illustrated tweeting about this? And 2. Why would Skittles and Starburst make spicy candy?
Some of the gifs used to skewer the candy announcement were perfect.
This tweet was well thought out, using the always-appropriate James Harden gif to underscore making fun of both Sports Illustrated and the candies. I guess this Twitter user wasn’t feeling like tasting the spicy rainbow.
Some Twitter users weren’t having it at all, though.
For this Twitter user, it wasn’t “why?” Or given the James Harden side eye, it was just straight up “no.”
Others felt this way about the snack, too. No comedy. No jokes. Just “nah, fam.”
This Twitter user wanted answers.
Like “Hello, can I speak to the manager, please?”
This person couldn’t even fathom why the candy company would do such a thing.
“Why on earth would anyone want spicy skittles or starburst 😐” @officiallyamber pondered on Twitter.
Not to be outdone Krispy Kreme made an announcement about making moves in the candy game, too.
But no one seemed to like that idea either.
The spicy treats drop later this year and are being shown this week at the Candy Expo in Chicago. According to People magazine they’re coming out in a bunch of flavors.
“The Skittles flavors include Fiery Watermelon, Blazin’ Mango, Flamin’ Orange, Sizzlin’ Strawberry and Lemon Spark, while the Starburst are similarly flavored with Fiery Watermelon, Strawberry Mango, Flamin’ Orange and Pipin’ Pineapple. Both start at $0.99 per single pack and go up to $3.19 for a laydown bag. “
Everyone needs a Flamin’ Orange every now and again, right? 😅